📌 Core Information
🔹 Job Title: Manager, Digital Performance Marketing
🔹 Company: Manulife
🔹 Location: Toronto, Ontario
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing digital advertising campaigns across multiple platforms
- Optimizing campaign performance and budget allocation
- Collaborating with cross-functional teams to build digital marketing strategies
- Analyzing campaign performance and making data-driven decisions
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop, implement, and manage advertising campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
✅ Understand the nuances of each platform and tailor campaigns to bring to bear their strengths.
✅ Apply historical data and market trends to predict future campaign performance.
✅ Improve budget allocation by distributing the budget efficiently across different campaigns to increase return on investment.
✅ Regularly analyze campaign performance, adjust campaigns, and improve results.
✅ Concentrate on crucial performance metrics like KPI's, click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Degree or equivalent experience in Marketing or Business
Experience: 5+ years of valid enterprise experience working with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager
Required Skills:
- Google Marketing Certification
- Technical expertise with major advertising platforms
- Strong analytical skills
- Excellent communication and collaboration skills
- Strategic problem-solving abilities
Preferred Skills:
- Experience with additional advertising platforms
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in digital performance marketing and a strong understanding of major advertising platforms are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $86,250.00 CAD - $155,250.00 CAD (based on experience and location)
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits
- Employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Generous paid time off program
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual salary may vary based on local market conditions and relevant job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1887 (as a life insurance company)
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
- The company operates as Manulife across its offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
- Manulife has more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.
Company Specialties:
- Life insurance
- Health insurance
- Retirement plans
- Investment products
- Banking services
Company Website: www.manulife.com
ASSUMPTION: Manulife is a large, established company with a global presence and a wide range of financial services offerings.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Head of Digital Marketing.
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to advance to a senior management role within the marketing department
- Opportunities to work on diverse campaigns and gain experience with new advertising platforms
- Chance to collaborate with cross-functional teams and develop leadership skills
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment
- The office is located in the heart of downtown Toronto, with easy access to public transportation
- The city offers a wide range of cultural attractions, entertainment options, and recreational activities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexible hours and remote work options)
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- In-depth interview with the hiring manager and a member of the marketing team
- Final interview with the Head of Digital Marketing
Key Assessment Areas:
- Technical skills and experience with major advertising platforms
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Manulife's values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on digital performance marketing campaigns
- Tailor your cover letter to demonstrate your understanding of Manulife's business and the role's requirements
- Prepare examples of your campaign management and optimization strategies
ATS Keywords: Digital Performance Marketing, Google Ads, Meta Ads, LinkedIn Campaign Manager, Campaign Management, Budget Allocation, Data Analysis, KPI Tracking, Collaboration, Communication, Strategic Problem Solving
ASSUMPTION: The application process is designed to assess candidates' technical skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook Ads, Instagram Ads)
- LinkedIn Campaign Manager
- Salesforce Advertising (formerly Salesforce Marketing Cloud)
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency with major advertising platforms and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Respect and value each other
- One for all, all for one
- Never settle
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
- Customer-focused
Self-Assessment Questions:
- How do you demonstrate Manulife's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a digital marketing campaign, and how did you handle it?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Manulife values a diverse and inclusive work environment, and candidates who can demonstrate alignment with the company's values and work style are more likely to succeed.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may be challenging for candidates new to the role
- Keeping up with industry trends and platform updates may require continuous learning and adaptation
- Collaborating with various teams and stakeholders may present communication and coordination challenges
- Working in a hybrid environment may require candidates to balance on-site and remote work effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to campaign management.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on digital performance marketing and cross-platform campaign management
- Industry-specific context: The insurance industry is competitive and requires a strong understanding of customer needs and market trends
- Career path comparison: This role offers opportunities for career growth within the marketing department and the broader organization
ASSUMPTION: This role is unique in its focus on digital performance marketing within the insurance industry, offering candidates a specialized career path.
📝 Sample Projects
- Developing and implementing a targeted social media advertising campaign to increase brand awareness among a specific demographic
- Optimizing a Google Ads campaign to improve click-through rates and conversion rates for a new product launch
- Analyzing campaign performance data to identify trends and make data-driven recommendations for future campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to Manulife's overall business strategy and goals?
- What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Manulife support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the organization, and shows a strong interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, with a focus on digital performance marketing campaigns
- Write a cover letter that demonstrates your understanding of Manulife's business and the role's requirements
- Prepare examples of your campaign management and optimization strategies
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
