📌 Core Information
🔹 Job Title: Manager, Digital Performance Marketing
🔹 Company: Manulife
🔹 Location: Toronto, Ontario
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing digital advertising campaigns across multiple platforms
- Optimizing campaign performance and budget allocation
- Collaborating with cross-functional teams to build digital marketing strategies
- Analyzing campaign performance and continuously improving results
- Working with internal and external clients for alignment and compliance
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Develop, implement, and manage campaigns: Build and complete advertising campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
✅ Platform-specific strategies: Understand the nuances of each platform and tailor campaigns to bring to bear their strengths.
✅ Apply historical data and market trends to predict future campaign performance.
✅ Improve budget allocation by distributing the budget efficiently across different campaigns to increase return on investment.
✅ Continuous improvement: Regularly analyze campaign performance, adjust campaigns, and improve results.
✅ Performance metrics: Concentrate on crucial performance measures like KPI's, click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on performance marketing and campaign management.
🎯 Required Qualifications
Education: Degree or equivalent experience in Marketing or Business
Experience: 5+ years of experience working with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager
Required Skills:
- Google Marketing Certification
- Technical expertise in digital advertising platforms
- Strong analytical skills
- Excellent communication and collaboration skills
- Strategic problem-solving abilities
Preferred Skills:
- Experience with additional digital advertising platforms
- Familiarity with marketing automation tools
- Knowledge of data visualization tools
ASSUMPTION: Candidates with relevant certifications and additional platform experience will be given preference.
💰 Compensation & Benefits
Salary Range: $86,250.00 CAD - $155,250.00 CAD (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits
- Employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
Working Hours: 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on local market conditions, geography, and relevant job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1887 (as a life insurance company)
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
- With global headquarters in Toronto, Manulife operates in Canada, Asia, and Europe as Manulife, and primarily as John Hancock in the United States.
- Manulife has over 40,000 employees, serves ~34 million customers worldwide, and has over $1.3 trillion in assets under management and administration.
Company Specialties:
- Life insurance
- Health insurance
- Retirement solutions
- Investment products
- Banking and wealth management
Company Website: www.manulife.com
ASSUMPTION: Manulife is a large, established company with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Senior Manager, Digital Marketing.
Work Arrangement: Hybrid - a combination of on-site and remote work.
Growth Opportunities:
- Potential to advance to senior management roles within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development and leadership opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 200 Bloor St E, Toronto, Ontario
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- Close proximity to public transportation and amenities
- Access to various neighborhoods and attractions within the city
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the senior leadership team
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with Manulife's values and company culture
Application Tips:
- Highlight relevant experience and achievements in digital marketing and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful digital marketing campaigns you've managed
ATS Keywords: Digital Performance Marketing, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Campaign Management, Budget Allocation, Data Analysis, KPI Tracking, Collaboration, Strategic Problem Solving, Communication
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Instagram Ads
- LinkedIn Campaign Manager
- Salesforce Advertising
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with additional digital advertising platforms and marketing automation tools may be an asset.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Think big
- Collaborate
- Take ownership
- Do what is right
- Share your humanity
Work Style:
- Agile and innovative
- Data-driven and analytical
- Collaborative and inclusive
- Focused on results and continuous improvement
Self-Assessment Questions:
- How have you demonstrated a customer-first mindset in your previous roles?
- Can you provide an example of a time when you thought big and drove innovative solutions?
- How do you approach collaboration and working with diverse teams?
ASSUMPTION: Manulife values a diverse and inclusive work environment, and candidates who can demonstrate alignment with these values will be strong fits for the organization.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may be challenging
- Keeping up with the latest trends and best practices in digital marketing may require continuous learning
- Collaborating with cross-functional teams and internal clients may present unique challenges
- Working in a hybrid environment may require strong time management and communication skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on performance marketing and campaign management
- Industry-specific context: The insurance industry has unique marketing challenges and opportunities
- Career path comparison: This role offers opportunities for career growth and development within the marketing department and the broader organization
ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context will help applicants tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing and implementing a comprehensive digital advertising strategy for a new product launch
- Optimizing campaign performance and reducing cost per acquisition for an existing product line
- Collaborating with the creative team to develop engaging ad content and landing pages
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role contribute to the overall marketing strategy and business goals?
- What are the key priorities for this role in the first 90 days?
- How does Manulife support the professional development and growth of its employees?
- What is the company culture like, and how does this role fit into that culture?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates engagement and interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Manulife's careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've managed
- Follow up with the hiring team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
