Manager, Email Marketing - Temporary Worker

📌 Core Information

🔹 Job Title: Manager, Email Marketing - Temporary Worker

🔹 Company: Dentsu

🔹 Location: New York, United States (Remote)

🔹 Job Type: Part-Time, Temporary, Contractor

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Level (5-10 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive email marketing strategies
• Managing the end-to-end email marketing process
• Optimizing email nurture programs and event emails
• Collaborating with cross-functional teams and providing training
• Ensuring compliance with email marketing regulations and best practices

ASSUMPTION: This role requires a strong understanding of Merkle's business and the ability to work independently with minimal supervision.

📋 Key Responsibilities

✅ Develop and execute comprehensive email marketing strategies to support business goals and objectives

✅ Manage the end-to-end email marketing process, including planning, creation, testing, deployment, and performance tracking

✅ Implement and optimize email nurture programs to drive lead generation and prospect engagement

✅ Promote key marketing content in email newsletters tailored to target audiences

✅ Build and manage email programs for events, ensuring timely execution and the ability to pivot direction based on changes

✅ Collaborate closely with cross-functional teams, including Marketing Operations, Content, and Creative

✅ Segment and target email lists based on various criteria, including buyer personas, customer segments, and behavioral data

✅ Design and create compelling email templates adhering to brand guidelines and best practices

✅ Monitor and analyze key email marketing metrics and KPIs to identify trends and provide actionable insights

✅ Conduct A/B tests and implement data-driven optimization strategies to improve email performance

✅ Provide training and guidance to team members on email marketing best practices, automation platforms, and tools

✅ Maintain a deep understanding of the target audience, customer journey, and competitive landscape to drive effective segmentation and personalized email experiences

✅ Ensure compliance with email marketing regulations, privacy laws, and best practices for data protection

ASSUMPTION: This role requires a high level of attention to detail, accuracy, and a quality-oriented approach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in email marketing, with 3+ years of hands-on experience working directly in Marketo

Required Skills:

• Strong knowledge of Pardot and Salesforce
• Experience with HTML/CSS (preferred)
• Strong analytical skills and experience with frequent reporting and optimizations
• Understanding of lead management processes
• Excellent communication and project management skills
• A results-driven mindset and the ability to make data-driven decisions

Preferred Skills:

• Experience in the B2B industry

ASSUMPTION: This role requires a strong understanding of Merkle's business and the ability to work independently with minimal supervision.

💰 Compensation & Benefits

Salary Range: $44.13 - $71.65 per hour (This is an hourly pay range for this position. The hourly pay rate for the successful candidate is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.)

Benefits:

• Paid holidays in accordance with dentsu policy
• Safe and sick time

Working Hours: 32 hours per week, Monday - Friday

ASSUMPTION: The salary range provided is an hourly range, and the final offer will be based on various factors, including relevant experience, knowledge, skills, and other factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global advertising and marketing services company, operating in the Advertising Services industry.

Company Size: Dentsu has 10,001+ employees, making it an enterprise-level organization. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Dentsu was founded in 1907 and has since grown into a global network designed for what's next in the sustainable economy.

Company Description:

• Dentsu teams together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
• The company knows people better than anyone else and uses those insights to connect brand, content, commerce, and experience, underpinned by modern creativity.
• Dentsu is the network designed for what’s next.

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data
• and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's global presence and extensive industry experience provide a robust environment for professional growth and learning.

📊 Role Analysis

Career Level: This role is at the mid-level (5-10 years) experience level, indicating that the candidate should have a solid foundation in email marketing and relevant tools.

Reporting Structure: The Email Marketing Manager reports to either the Head of Digital Marketing or CMO/Communications Lead, placing them within the marketing leadership team.

Work Arrangement: This is a remote, part-time, temporary role with a planned duration from July 1 to November 15, 2025, requiring approximately 32 hours per week, Monday - Friday.

Growth Opportunities:

• Upon completion of the temporary assignment, there may be opportunities for full-time employment based on performance and business needs.
• Working with a global organization like Dentsu offers exposure to diverse projects and industries, fostering professional growth and development.
• The mid-level experience level provides ample opportunities for career progression within the marketing field.

ASSUMPTION: This role offers growth opportunities through exposure to diverse projects, industries, and potential full-time employment upon completion of the temporary assignment.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): New York, United States

Geographic Context:

• New York is a major hub for the advertising and marketing industries, providing ample networking and professional development opportunities.
• The remote work arrangement offers flexibility and the ability to work from anywhere within the United States.
• The Eastern Time Zone may require some adjustments for candidates living in other time zones.

Work Schedule: The work schedule is 32 hours per week, Monday - Friday, with a planned duration from July 1 to November 15, 2025.

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, while the temporary nature of the role may offer opportunities for full-time employment upon completion.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview or assessment
• Job offer

Key Assessment Areas:

• Email marketing expertise and strategy development
• Technical proficiency in Marketo, Pardot, and Salesforce
• Analytical skills and data-driven decision-making
• Communication and project management skills
• Alignment with Dentsu's company culture and values

Application Tips:

• Highlight relevant email marketing experience and achievements in your resume and cover letter.
• Demonstrate your understanding of Merkle's business and the role's requirements in your application materials.
• Prepare examples of email marketing campaigns you've managed, including results and metrics.
• Follow up with the hiring manager within one week after submitting your application to express your interest in the role.

ATS Keywords: Email Marketing, B2B Marketing, Marketo, Pardot, Salesforce, HTML, CSS, Analytical Skills, Project Management, Communication Skills, Lead Generation, Segmentation, A/B Testing, Data-Driven Decisions, Compliance, Customer Journey

ASSUMPTION: The application process for this role is typical for a mid-level marketing position within a global advertising and marketing services company.

🛠️ Tools & Technologies

• Marketo
• Pardot
• Salesforce
• HTML
• CSS

ASSUMPTION: Proficiency in Marketo, Pardot, Salesforce, HTML, and CSS is required for this role, as these tools and technologies are essential for managing and optimizing email marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Excellence

Work Style:

• Remote work requires strong self-motivation and time management skills
• Collaborative and team-oriented approach to work
• Data-driven and results-focused mindset

Self-Assessment Questions:

• Do you have a proven track record of successful email marketing campaigns, and can you provide examples of your work?
• Are you comfortable working remotely and managing your time effectively?
• Do you possess strong analytical skills and the ability to make data-driven decisions?

ASSUMPTION: Dentsu values candidates who align with their core values, possess strong work ethic, and demonstrate a collaborative and data-driven approach to their work.

⚠️ Potential Challenges

• The temporary nature of the role may limit long-term career growth opportunities within the organization.
• Working remotely requires strong self-motivation and time management skills to maintain productivity and focus.
• The role may require occasional work on weekends or evenings to accommodate event email deadlines or time-sensitive campaigns.
• The Eastern Time Zone may present scheduling challenges for candidates living in other time zones.

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication with the team, and a proactive approach to prioritizing tasks and managing workload.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B email marketing and the requirement for specific experience with Marketo and Pardot.
• Email marketing roles within the B2B industry often require a strong understanding of the target audience, customer journey, and competitive landscape to drive effective segmentation and personalized email experiences.
• Career progression in email marketing may include roles such as Senior Email Marketing Manager, Director of Email Marketing, or even Vice President of Marketing, depending on the organization's structure and growth opportunities.

ASSUMPTION: This role offers unique opportunities for growth and development within the B2B email marketing field, with potential career progression based on performance and business needs.

📝 Sample Projects

• Developing and executing a comprehensive email marketing strategy for a B2B product launch, including segmentation, targeting, and personalized email content
• Optimizing an existing email nurture program to improve open rates, click-through rates, and conversion rates through A/B testing and data-driven optimization strategies
• Managing event email campaigns, including event invitations, reminders, and follow-ups, ensuring timely execution and the ability to pivot direction based on event changes

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Email Marketing Manager role, focusing on strategy development, campaign management, optimization, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Dentsu support work-life balance for remote employees?
• What opportunities are there for professional development and growth within the company?
• How does Dentsu measure the success of email marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your commitment to ensuring a good fit for both parties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/USA---Remote---New-York/Manager--Email-Marketing---Temporary-Worker_R1091113
• Customize your resume to highlight your relevant email marketing experience and skills
• Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit
• Prepare examples of your email marketing campaigns, including results and metrics, to showcase your expertise
• Follow up with the hiring manager within one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.