Manager, EMEA Growth Content

📌 Core Information

🔹 Job Title: Manager, EMEA Growth Content

🔹 Company: Airwallex

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO-driven content strategies
• Creating and editing high-quality, engaging content
• Collaborating with cross-functional teams to ensure content consistency
• Managing content production timelines and editorial calendars

ASSUMPTION: This role requires a balance of strategic thinking and creative writing, with a strong focus on SEO performance and brand storytelling.

📋 Key Responsibilities

✅ Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets

✅ Create and edit high-quality, engaging, and relevant content that balances SEO optimization with a reader-first approach

✅ Collaborate with cross-functional teams—including design, product marketing, and regional marketers—to ensure content consistency and impact

✅ Manage the editorial calendar and oversee content production timelines

✅ Manage a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex’s value propositions

✅ Fact-check all content and ensure accuracy, correct grammar, and alignment with editorial standards

✅ Support the publishing and formatting of content within our Content Management System (CMS)

✅ Leverage AI tools effectively to enhance content creation and efficiency

✅ Establish and optimise workflows for content planning, development, and approval

✅ Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations)

✅ Partner closely with the SEO team to grow traffic in line with quarterly goals

✅ Ensure all content aligns with the Airwallex brand voice, tone, and editorial style

✅ Track and report on content performance to measure impact and guide future strategy

✅ Oversee and manage the translation and publishing of growth content for French and Dutch markets

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively with diverse teams.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Minimum of 5 years’ experience in SEO content management, with a strong track record of driving organic growth

Required Skills:

• Exceptional writing, editing, and grammar skills, with a keen eye for detail
• Experience in B2B content marketing, preferably within the finance or fintech sector

• Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders
• Hands-on experience using content management systems (CMS) to publish and manage digital content
• Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics
• Expertise in SEO content best practices, including Google’s E-E-A-T guidelines

Preferred Skills:

• Fluency in French and/or Dutch
• Experience working with AI tools for content creation

ASSUMPTION: Candidates should have a proven track record in SEO content management and a deep understanding of SEO best practices.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Estimated based on industry standards for a Manager, EMEA Growth Content role in London)

Benefits:

• Competitive benefits package
• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible working arrangements
• Employee stock options

Working Hours: Full-time, typically 9:00 AM - 5:30 PM BST, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech

Company Size: Medium to Large (1,001-5,000 employees)

Founded: 2015, with headquarters in Melbourne, Australia

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses
• Offers trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance
• Empowers businesses of all sizes to unlock new opportunities and grow beyond borders

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex is a well-established fintech company with a strong global presence and a reputation for innovation in the financial services industry.

📊 Role Analysis

Career Level: Managerial, with potential for growth into a leadership role

Reporting Structure: Reports directly to the Global Content Director, with cross-functional collaboration with various teams

Work Arrangement: On-site, with potential for hybrid or remote work arrangements

Growth Opportunities:

• Potential to expand the role’s scope and influence as the company grows
• Opportunities to work on high-impact projects and drive strategic initiatives
• Possibility to advance to a leadership role within the content or marketing teams

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global financial hub, with a vibrant and dynamic business ecosystem
• The city offers a high quality of life, with excellent cultural attractions, restaurants, and recreational opportunities
• Airwallex’s London office is centrally located, with easy access to public transportation

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM BST, with flexibility for remote work

ASSUMPTION: The London office provides a collaborative and engaging work environment, with easy access to the city’s many amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Content assessment or test project
• On-site or virtual interview with the Global Content Director and other team members
• Final decision and offer

Key Assessment Areas:

• Writing and editing skills
• SEO knowledge and content strategy development
• Project management and stakeholder communication
• Cultural fit and alignment with Airwallex’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your understanding of SEO best practices and content strategy development
• Demonstrate your ability to manage projects and collaborate effectively with cross-functional teams
• Prepare questions to ask during the interview to show your interest in the role and company

ATS Keywords: SEO content management, content marketing, project management, B2B marketing, writing, editing, grammar, content strategy, collaboration, content management systems, Google Analytics, SEO best practices, detail-oriented, adaptability, initiative

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a combination of assessments and interviews.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, JIRA)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: This role requires proficiency in various content management, SEO, and project management tools, as well as strong familiarity with Google Analytics.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic, with a focus on growth and continuous improvement
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication
• Data-driven and results-oriented, with a focus on measurable outcomes

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a strong data-driven approach to decision-making?

ASSUMPTION: Airwallex values employees who are adaptable, collaborative, and results-driven, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing SEO performance with broader brand storytelling
• Keeping up with the fast-paced nature of the fintech industry
• Adapting to a dynamic work environment and changing priorities

ASSUMPTION: This role presents unique challenges, including managing multiple stakeholders and balancing SEO performance with brand storytelling. Successful candidates will be adaptable, proactive, and able to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other content management roles, this position places a stronger emphasis on SEO performance and strategic content development
• Within the fintech industry, this role is unique in its focus on EMEA growth and regional content strategy
• Career progression in this role may differ from more traditional content management or marketing roles, with opportunities for growth into leadership positions

ASSUMPTION: This role offers a unique blend of strategic content development, SEO focus, and regional growth, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing a comprehensive content strategy for EMEA growth, including keyword research, topic mapping, and content gap analysis
• Creating a series of high-quality, SEO-optimized blog posts on relevant fintech topics, driving organic traffic and engagement
• Managing the translation and publishing of growth content for French and Dutch markets, ensuring cultural relevance and accuracy

ASSUMPTION: These sample projects illustrate the strategic, SEO-focused, and collaborative nature of the role, highlighting the importance of strong project management and stakeholder communication skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams within the organization, such as product marketing and regional marketing?
• What are the most significant challenges facing the content team currently, and how can this role help address them?
• How does Airwallex support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and helps you better understand the company’s priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on SEO content management, project management, and B2B marketing
• Prepare a portfolio or examples of your work, showcasing your writing, editing, and SEO skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.