Airwallex logo

Manager, EMEA Growth Content

Airwallex
Full-time
On-site
London, London, City of, United Kingdom
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, EMEA Growth Content

πŸ”Ή Company: Airwallex

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-27

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing SEO-driven content strategies
  • Creating and editing high-quality, engaging content
  • Collaborating with cross-functional teams to ensure content consistency
  • Managing content production timelines and editorial calendars

ASSUMPTION: This role requires a balance of strategic thinking and creative writing, with a strong focus on SEO performance and brand storytelling.

πŸ“‹ Key Responsibilities

βœ… Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets

βœ… Create and edit high-quality, engaging, and relevant content that balances SEO optimization with a reader-first approach

βœ… Collaborate with cross-functional teamsβ€”including design, product marketing, and regional marketersβ€”to ensure content consistency and impact

βœ… Manage the editorial calendar and oversee content production timelines

βœ… Manage a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex’s value propositions

βœ… Fact-check all content and ensure accuracy, correct grammar, and alignment with editorial standards

βœ… Support the publishing and formatting of content within our Content Management System (CMS)

βœ… Leverage AI tools effectively to enhance content creation and efficiency

βœ… Establish and optimise workflows for content planning, development, and approval

βœ… Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations)

βœ… Partner closely with the SEO team to grow traffic in line with quarterly goals

βœ… Ensure all content aligns with the Airwallex brand voice, tone, and editorial style

βœ… Track and report on content performance to measure impact and guide future strategy

βœ… Oversee and manage the translation and publishing of growth content for French and Dutch markets

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively with diverse teams.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Minimum of 5 years’ experience in SEO content management, with a strong track record of driving organic growth

Required Skills:

  • Exceptional writing, editing, and grammar skills, with a keen eye for detail
  • Experience in B2B content marketing, preferably within the finance or fintech sector

  • Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders
  • Hands-on experience using content management systems (CMS) to publish and manage digital content
  • Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics
  • Expertise in SEO content best practices, including Google’s E-E-A-T guidelines

Preferred Skills:

  • Fluency in French and/or Dutch
  • Experience working with AI tools for content creation

ASSUMPTION: Candidates should have a proven track record in SEO content management and a deep understanding of SEO best practices.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£80,000 per year (Estimated based on industry standards for a Manager, EMEA Growth Content role in London)

Benefits:

  • Competitive benefits package
  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous time off and flexible working arrangements
  • Employee stock options

Working Hours: Full-time, typically 9:00 AM - 5:30 PM BST, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically Fintech

Company Size: Medium to Large (1,001-5,000 employees)

Founded: 2015, with headquarters in Melbourne, Australia

Company Description:

  • Airwallex is a leading global payments and financial platform for modern businesses
  • Offers trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance
  • Empowers businesses of all sizes to unlock new opportunities and grow beyond borders

Company Specialties:

  • Fintech
  • Card
  • Business Account
  • API
  • Multi-currency Wallet
  • Global SME Bank
  • Payment Acceptance
  • Online Payments
  • International Transfers
  • Issuing
  • Acquiring
  • Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex is a well-established fintech company with a strong global presence and a reputation for innovation in the financial services industry.

πŸ“Š Role Analysis

Career Level: Managerial, with potential for growth into a leadership role

Reporting Structure: Reports directly to the Global Content Director, with cross-functional collaboration with various teams

Work Arrangement: On-site, with potential for hybrid or remote work arrangements

Growth Opportunities:

  • Potential to expand the role’s scope and influence as the company grows
  • Opportunities to work on high-impact projects and drive strategic initiatives
  • Possibility to advance to a leadership role within the content or marketing teams

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): London, United Kingdom

Geographic Context:

  • London is a major global financial hub, with a vibrant and dynamic business ecosystem
  • The city offers a high quality of life, with excellent cultural attractions, restaurants, and recreational opportunities
  • Airwallex’s London office is centrally located, with easy access to public transportation

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM BST, with flexibility for remote work

ASSUMPTION: The London office provides a collaborative and engaging work environment, with easy access to the city’s many amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • Content assessment or test project
  • On-site or virtual interview with the Global Content Director and other team members
  • Final decision and offer

Key Assessment Areas:

  • Writing and editing skills
  • SEO knowledge and content strategy development
  • Project management and stakeholder communication
  • Cultural fit and alignment with Airwallex’s values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Showcase your understanding of SEO best practices and content strategy development
  • Demonstrate your ability to manage projects and collaborate effectively with cross-functional teams
  • Prepare questions to ask during the interview to show your interest in the role and company

ATS Keywords: SEO content management, content marketing, project management, B2B marketing, writing, editing, grammar, content strategy, collaboration, content management systems, Google Analytics, SEO best practices, detail-oriented, adaptability, initiative

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a combination of assessments and interviews.

πŸ› οΈ Tools & Technologies

  • Content Management Systems (CMS)
  • SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: This role requires proficiency in various content management, SEO, and project management tools, as well as strong familiarity with Google Analytics.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Inclusive

Work Style:

  • Fast-paced and dynamic, with a focus on growth and continuous improvement
  • Collaborative and inclusive, with a strong emphasis on teamwork and open communication
  • Data-driven and results-oriented, with a focus on measurable outcomes

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with diverse teams?
  • Do you have a strong data-driven approach to decision-making?

ASSUMPTION: Airwallex values employees who are adaptable, collaborative, and results-driven, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Balancing SEO performance with broader brand storytelling
  • Keeping up with the fast-paced nature of the fintech industry
  • Adapting to a dynamic work environment and changing priorities

ASSUMPTION: This role presents unique challenges, including managing multiple stakeholders and balancing SEO performance with brand storytelling. Successful candidates will be adaptable, proactive, and able to thrive in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other content management roles, this position places a stronger emphasis on SEO performance and strategic content development
  • Within the fintech industry, this role is unique in its focus on EMEA growth and regional content strategy
  • Career progression in this role may differ from more traditional content management or marketing roles, with opportunities for growth into leadership positions

ASSUMPTION: This role offers a unique blend of strategic content development, SEO focus, and regional growth, setting it apart from similar positions in the industry.

πŸ“ Sample Projects

  • Developing a comprehensive content strategy for EMEA growth, including keyword research, topic mapping, and content gap analysis
  • Creating a series of high-quality, SEO-optimized blog posts on relevant fintech topics, driving organic traffic and engagement
  • Managing the translation and publishing of growth content for French and Dutch markets, ensuring cultural relevance and accuracy

ASSUMPTION: These sample projects illustrate the strategic, SEO-focused, and collaborative nature of the role, highlighting the importance of strong project management and stakeholder communication skills.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams within the organization, such as product marketing and regional marketing?
  • What are the most significant challenges facing the content team currently, and how can this role help address them?
  • How does Airwallex support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and helps you better understand the company’s priorities and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on SEO content management, project management, and B2B marketing
  • Prepare a portfolio or examples of your work, showcasing your writing, editing, and SEO skills
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.