Manager, Events Marketing

📌 Core Information

🔹 Job Title: Manager, Events Marketing

🔹 Company: Motus

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀️ Job Overview

Key aspects of this role include:

1. Developing and implementing a comprehensive event marketing strategy, including field events, trade shows, conferences, customer events, and other in-person and virtual events.
2. Leading all pre-event, onsite, and post-event logistics and promotional activities to drive pipeline and other key event metrics.
3. Collaborating cross-functionally to align on audience targeting, content, sales enablement, and follow-up plans.
4. Coordinating booth design, event materials, sponsorships, speaking opportunities, and staffing plans.
5. Tracking, measuring, and reporting on pipeline generation, return on investment, lead quality, and overall event impact.
6. Building and maintaining scalable event processes, playbooks, and documentation to ensure operational excellence.
7. Optimizing event processes and proactively recommending improvements to the event strategy and execution; measuring efficiency and effectiveness.
8. Supporting event marketing efforts with key partners that align with and amplify the event strategy.

📋 Key Responsibilities

🔹 Responsibility 1: Own and implement a comprehensive event marketing strategy, including field events, trade shows, conferences, customer events, and other in-person and virtual events.

🔹 Responsibility 2: Lead all pre-event, onsite, and post-event logistics and promotional activities to drive pipeline and other key event metrics.

🔹 Responsibility 3: Be transparent and proactive in communicating key event details, goals, breakthroughs, and information throughout the organization to ensure outstanding execution and pave the way for success.

🔹 Responsibility 4: Develop and run the annual events calendar, goals, budgets, and performance metrics.

🔹 Responsibility 5: Collaborate booth design, event materials, sponsorships, speaking opportunities, and staffing plans.

🔹 Responsibility 6: Track, measure, and report on pipeline generation, return on investment, lead quality, and overall event impact.

🔹 Responsibility 7: Build and maintain scalable event processes, playbooks, and documentation to ensure operational excellence.

🔹 Responsibility 8: Optimize event processes and proactively recommend improvements to the event strategy and execution; measure efficiency and effectiveness.

🔹 Responsibility 9: Strong internal alignment across Marketing, Sales, and Customer Success teams.

🔹 Responsibility 10: Illustrate value and optimization through event reporting and analytics.

🎯 Success Metrics

1. Pipeline and revenue attribution from event marketing.
2. Excelling at event execution: being timely, managing budgets, and ensuring stakeholder satisfaction.
3. Strong internal alignment across Marketing, Sales, and Customer Success teams.
4. Illustrating value and optimization through event reporting and analytics.

🔍 Assumptions

🔹 Assumption 1: The role requires a strategic and operational mindset, with a strong focus on execution and stakeholder communication.

🔹 Assumption 2: The role involves working with cross-functional teams and external vendors, requiring excellent collaboration and project management skills.

🔹 Assumption 3: The role requires a proactive approach to continuous improvement, data-driven decision making, and a strong commitment to driving results.

💰 Required Qualifications

Education:

- Bachelor's degree in Marketing, Business, or a related field.

Experience:

- 5-10 years of experience in event marketing, field marketing, or related roles.
- Proven track record of leading successful events.

Required Skills:

- Proven experience in event marketing, field marketing, or related roles.
- Strong project management and organizational skills with a keen attention to detail.
- Excellent verbal and written communication skills.
- Ability to lead multiple successful events simultaneously.
- Strong proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot) is a plus.
- Ability to travel up to 30% as needed.

💡 Preferred Qualifications

- Experience running partner-marketing events is a plus.
- Some proficiency with Salesforce, Marketo, or HubSpot is preferred.

🎯 Assumptions

🔹 Assumption 1: Candidates should have a proven track record of leading successful events, with a strong focus on execution and stakeholder communication.

🔹 Assumption 2: The role requires a proactive approach to continuous improvement, data-driven decision making, and a strong commitment to driving results.

💰 Compensation & Benefits

Salary Range: $112,000 - $130,000 USD per year

Benefits:

- Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
- Open Paid Time Off
- Flexible Spending Accounts and Health Savings Accounts
- 401K Plan with company match
- Company-paid Short/Long-term Disability and Basic Life Insurance Plans
- Family Planning and Parenting Support Benefits through Maven
- Mental Health Support through Modern Health
- $1000 Home Office Reimbursement Program
- $2000 Internal Referral Program
- WorkAnywhere Reimbursement of Internet and Cellular Costs
- 16 weeks Maternity Leave and 8 weeks Paternity Leave

Working Hours: 40 hours per week

📌 Applicant Insights

Company Context

- Industry: Software Development
- Company Size: 501-1,000 employees
- Founded: 2004
- Headquarters: Boston, MA
- Specialties: Mobile Workforce Management Solutions, Mileage Capture Technology, Vehicle Reimbursement Solutions, Fleet Personal Use Management Solutions, Driver Safety Solutions, Route Planning & Optimization, Expense Management Solutions, and Future Fleet
- Website: [Motus Website](http://www.motus.com)
- LinkedIn: [Motus LinkedIn Profile](https://www.linkedin.com/company/motus-llc)

Role Analysis

- Career Level: Career-level position with significant growth opportunities.
- Reporting Structure: Reports directly to the Senior Director of Growth.
- Work Arrangement: Remote OK, with the ability to travel up to 30% as needed.
- Growth Opportunities: Opportunities for growth within the Marketing department and across the organization.

🌍 Location & Work Environment

- Office Type: Remote-first company with physical offices in Boston, MA.
- Office Location(s): Boston, MA
- Geographic Context: The United States offers a diverse range of event locations, requiring flexibility and adaptability.
- Work Schedule: Flexible work schedule with a focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

1. Application review and initial screening.
2. Phone or video screening with the hiring manager.
3. Onsite or virtual interviews with cross-functional stakeholders.
4. Final round interviews with senior leadership.
5. Background check and offer extension.

Key Assessment Areas:

1. Strategic thinking and event marketing expertise.
2. Project management and organizational skills.
3. Communication and stakeholder management skills.
4. Ability to work effectively in a remote and hybrid work environment.
5. Cultural fit and alignment with Motus' values and work culture.

Application Tips:

1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork.
3. Research Motus' company culture, values, and recent events to demonstrate your enthusiasm and fit.
4. Practice your presentation skills, as you may be asked to present your event marketing strategy or ideas during the interview process.

ATS Keywords: Event Marketing, Field Marketing, Trade Shows, Conferences, Customer Events, Virtual Events, Event Strategy, Event Execution, Pipeline Generation, Lead Quality, ROI, Budget Management, Cross-Functional Collaboration, Vendor Management, Partner Marketing, Event Reporting, Analytics, Event Optimization, Event Planning, Event Logistics, Event Materials, Sponsorships, Speaking Opportunities, Staffing Plans, CRM, Marketing Automation, Project Management, Stakeholder Communication, Strategic Thinking, Data-Driven Decision Making, Remote Work, Hybrid Work, Event Marketing Strategy, Event Marketing Expertise, Event Marketing Leadership, Event Marketing Skills, Event Marketing Experience, Event Marketing Career Growth, Event Marketing Opportunities, Event Marketing Teamwork, Event Marketing Collaboration, Event Marketing Success, Event Marketing Results, Event Marketing Metrics, Event Marketing Analytics, Event Marketing Improvement, Event Marketing Optimization, Event Marketing 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