Manager, Field Marketing

📌 Core Information

🔹 Job Title: Manager, Field Marketing

🔹 Company: Celsius

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness and engagement through local events and community connections
• Leading and managing a team of part-time Brand Ambassadors
• Collaborating with cross-functional teams to drive retail visibility and in-store conversion
• Executing marketing plans aligned with national and regional goals
• Building relationships with local influencers, media, and community partners

ASSUMPTION: This role requires a strong understanding of local markets and community engagement, as well as the ability to lead teams and manage projects effectively.

📋 Key Responsibilities

✅ Execute 360° marketing plans aligned with national and regional goals

✅ Build and nurture relationships with local influencers, media, and community partners

✅ Identify and manage local sponsorships and brand partnerships

✅ Lead consumer sampling programs and evaluate performance for continuous improvement

✅ Recruit, train, and manage a team of part-time Brand Ambassadors

✅ Partner with Sales and distributor teams to drive retail visibility and in-store conversion

✅ Create and manage annual marketing plans, budgets, product forecasting, and campaign reporting

✅ Oversee market operations including warehouse, inventory, and vehicle logistics

✅ Process invoices and manage expenses in coordination with Finance

✅ Support additional marketing and sales initiatives as needed

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree preferred

Experience: 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years of team management or field leadership experience

Required Skills:

• Strong background in community engagement, event marketing, and project management
• Familiarity with local events and cultural moments that drive community engagement
• Proven ability to lead teams, manage priorities, and work cross-functionally under tight deadlines
• Self-starter with strong organizational and problem-solving skills
• Effective communicator with strong interpersonal abilities
• Comfortable working both independently and collaboratively in fast-paced environments
• Willingness to adapt to changing business needs
• Valid U.S. driver’s license
• Physically able to lift up to 25 lbs. and stand for extended periods
• Willingness to travel within the designated region as needed

Preferred Skills:

• Experience with marketing software and tools
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the beverage or CPG industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Manager, Field Marketing role with 5-10 years of experience)

Benefits:

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed for events and campaigns

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Celsius is a global consumer packaged goods company operating in the rapidly growing energy category, with a focus on healthy energy drinks and active nutrition.

Company Size: Celsius has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Celsius was founded in 2004 and has since grown into a global brand with a strong presence in the energy drink market.

Company Description:

• Celsius is committed to providing consumers with a healthier alternative to traditional energy drinks, with a clinically proven formula and zero sugar.
• The company's master brand, CELSIUS, is a lifestyle energy drink born in fitness and is now available in over 30 flavors and formats.
• Celsius also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding its reach across the health and wellness space.

Company Specialties:

• Pre-workout supplements
• Energy drinks
• Healthy energy drinks
• Beverage
• Energy
• Drink
• Hydration

Company Website: celsiusholdingsinc.com

ASSUMPTION: Celsius' focus on health and wellness, along with its strong brand presence, makes it an attractive company for candidates interested in the energy drink and active nutrition industries.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.

Reporting Structure: The Manager, Field Marketing will report directly to the Director of Marketing and work closely with cross-functional teams, including Sales, Finance, and Operations.

Work Arrangement: This role is remote, with flexibility to work from home or on the road as needed for events and campaigns.

Growth Opportunities:

• Advancement to a Director or Vice President role within the Marketing department
• Expansion into other regions or markets as the company continues to grow
• Potential to take on additional responsibilities or lead special projects

ASSUMPTION: Candidates with strong leadership skills and a proven track record of success in field marketing roles may have the opportunity to grow within the company.

🌍 Location & Work Environment

Office Type: Remote, with flexibility to work from home or on the road as needed

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a diverse range of markets and communities, allowing for a wide variety of local events and partnerships.
• The remote work arrangement provides flexibility to work from various locations, including home, coffee shops, or co-working spaces.
• The company's headquarters is located in Boca Raton, Florida, with additional offices in other regions.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed for events and campaigns

ASSUMPTION: The remote work arrangement may require candidates to have strong self-motivation and time management skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Case study or project presentation to demonstrate strategic thinking and planning abilities
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Leadership and team management abilities
• Adaptability and flexibility in a fast-paced environment
• Strong communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the energy drink industry and Celsius' brand in your application materials
• Prepare examples of successful local marketing campaigns or events you've managed in the past
• Be ready to discuss your approach to building relationships with local influencers and community partners

ATS Keywords: Grassroots marketing, brand marketing, team management, community engagement, event marketing, project management, organizational skills, problem-solving skills, effective communication, interpersonal abilities, adaptability, retail visibility, consumer sampling, relationship building, budget management, logistics management

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, allowing candidates to demonstrate their skills and qualifications in various ways.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., Hootsuite, Buffer, Canva, etc.)
• Project management software (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: Candidates should be comfortable using a variety of marketing and project management tools to succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Accountability
• Passion

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working both independently and collaboratively?
• Do you have a proven track record of success in leading teams and managing projects?
• Are you passionate about health, wellness, and fitness?

ASSUMPTION: Candidates who align with Celsius' company values and work style may be a strong fit for this role.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent brand messaging across various markets
• Balancing multiple priorities and deadlines in a fast-paced environment
• Adapting to changing business needs and market conditions
• Building and maintaining strong relationships with local influencers, media, and community partners

ASSUMPTION: Candidates should be prepared to face these challenges and have a plan for overcoming them in this role.

📈 Similar Roles Comparison

• This role is similar to a Field Marketing Manager or Local Marketing Manager position in other consumer packaged goods or beverage companies
• However, Celsius' focus on health and wellness sets it apart from traditional energy drink companies
• Candidates with experience in the CPG or beverage industry may find this role to be a good fit for their career path

ASSUMPTION: Candidates should research similar roles in the industry to better understand the expectations and requirements of this position.

📝 Sample Projects

• Planning and executing a local event or campaign to drive brand awareness and engagement
• Building and maintaining relationships with local influencers and community partners to secure sponsorships and collaborations
• Managing a team of part-time Brand Ambassadors to ensure consistent brand messaging and event execution

ASSUMPTION: Candidates should be prepared to discuss their approach to these types of projects in their application materials and interviews.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Celsius?
• What are the key priorities for this role in the first 90 days?
• How does Celsius support the growth and development of its employees?
• What are the most challenging aspects of this role, and how have previous managers approached them?
• How does Celsius measure the success of its field marketing efforts?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful local marketing campaigns or events you've managed in the past
• Be ready to discuss your approach to building relationships with local influencers and community partners
• Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.