📌 Core Information
🔹 Job Title: Manager, Field Marketing
🔹 Company: Better Health Group
🔹 Location: Alabama, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Healthcare, Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading a team of Community Liaisons to achieve market goals
- Spending up to three days a week in the field to build relationships with community stakeholders
- Collaborating with clinic teams to ensure seamless integration and improve community outcomes
- Executing strategic plans for market activities and community outreach
- Onboarding, training, and mentoring new Community Liaisons
ASSUMPTION: This role requires a balance of leadership, strategic planning, and hands-on community engagement. The ideal candidate will have experience in healthcare sales, community outreach, or a related field, with a proven track record of meeting team goals.
📋 Key Responsibilities
✅ Achieve market goals and drive membership growth for assigned territory
✅ Collaborate with the Director, Field Marketing to execute action plans for market activities and community outreach
✅ Lead and manage Community Liaisons, providing coaching and mentorship
✅ Build and maintain relationships with community partners, health plans, physicians, and office teams
✅ Conduct presentations to generate leads and increase awareness of VIPcare and targeted affiliate providers
✅ Plan, coordinate, and execute local events within the community
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and community engagement. The ideal candidate will be comfortable working independently and in a shifting, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's Degree in a related field preferred
Experience: 3-5 years of experience in healthcare sales, B2C, B2B, or community outreach; 2-3 years of direct people leadership experience
Required Skills:
- Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Excellent written and verbal communication skills
- Excellent organizational, time-management, and multi-tasking skills
- Strong critical thinking and problem-solving skills
- Demonstrated resourcefulness, initiative, and results-oriented capabilities
- Ability to work independently with minimal supervision
- Ability to work in a shifting and fast-paced environment
- Ability to work cross-functionally with multiple teams
Preferred Skills:
- Experience working in the valued-based care (VBC) and/or Medicare Advantage space
- Bilingual Spanish
- Community event planning experience or knowledge
ASSUMPTION: While a Bachelor's Degree is preferred, relevant experience and a strong track record of meeting team goals may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Manager, Field Marketing role with 2-5 years of experience in the healthcare industry)
Benefits:
- Medical, dental, vision, disability, and life insurance
- 401k with employer match
- Paid time off and paid holidays
- Monthly vehicle allowance
- Monthly and quarterly bonus based on personal and team performance
Working Hours: Full-time, 40 hours per week, with up to 50% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Field Marketing role with the given experience level. Actual compensation may vary based on factors such as company size, location, and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Better Health Group operates in the Hospitals and Health Care industry, focusing on primary care value-based organizations and Medicare Advantage plans.
Company Size: Better Health Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Better Health Group was founded in 2006 and has since grown from one rural clinic to a value-based network with nearly 700 owned and independent clinics across six states.
Company Description:
- Better Health Group is on a mission to transform sick care into better healthcare by equipping primary care providers with tools, insights, and processes to practice better medicine and run better businesses.
- The company partners with nearly 700 owned and independent clinics to deliver 5-star outcomes to more than 312K+ patients across six states for Medicare Advantage, Traditional Medicare, Medicaid, and Commercial payers.
- Better Health Group's network of owned clinics, VIPcare, uses a proven senior care model focused on prevention and maintenance to deliver high-quality care and 5-star service to Medicare Advantage communities across six states.
Company Specialties:
- Primary care value-based organizations
- Medicare Advantage plans
- Clinic management and support services
Company Website: https://www.betterhealthgroup.com/
ASSUMPTION: Better Health Group's focus on value-based care and patient outcomes sets it apart in the healthcare industry. Applicants should be passionate about health and preventative care and committed to the company's mission.
📊 Role Analysis
Career Level: This role is a mid-level management position with opportunities for growth and development within the company.
Reporting Structure: The Manager, Field Marketing reports to the Director, Field Marketing and leads a team of Community Liaisons.
Work Arrangement: This role is a hybrid position, requiring on-site work for up to three days a week and remote work for the remaining days.
Growth Opportunities:
- Advancement to a Director or higher-level management role within the Marketing department or the company
- Expansion of responsibilities to include additional markets or territories
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers opportunities for growth and development within the company, with a clear path to advancement for high-performing individuals.
🌍 Location & Work Environment
Office Type: Better Health Group's headquarters is located in Tampa, Florida, with additional offices and clinics across six states.
Office Location(s): 601 S Harbour Island Blvd, Tampa, Florida 33602, US
Geographic Context:
- Alabama is located in the southeastern region of the United States, with a humid subtropical climate and a cost of living that is generally lower than the national average.
- The state is home to a diverse range of industries, including healthcare, manufacturing, and education.
- Alabama has a population of approximately 4.9 million people, with a median age of 41.5 years.
Work Schedule: Full-time, 40 hours per week, with up to 50% travel required
ASSUMPTION: Applicants should be comfortable with travel and willing to work on-site for up to three days a week. The hybrid work arrangement provides flexibility while still allowing for face-to-face collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Director, Field Marketing
- Background check and reference check
Key Assessment Areas:
- Communication and interpersonal skills
- Leadership and team management abilities
- Strategic planning and execution
- Community engagement and relationship-building
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience in healthcare sales, community outreach, or a related field
- Demonstrate a strong track record of meeting team goals and driving results
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on leadership, team management, and strategic planning
ATS Keywords: Healthcare sales, community outreach, team leadership, market growth, community engagement, strategic planning, event planning, Medicare Advantage, value-based care
ASSUMPTION: Better Health Group uses an Applicant Tracking System (ATS) to screen resumes. Including relevant keywords from the job description in your application materials can help ensure that your application is seen by the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office (Outlook, Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Event planning software (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies used by Better Health Group may vary depending on the role and department. Applicants should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity and accountability
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Results-driven and focused on achieving goals
- Collaborative and team-oriented
- Adaptable and comfortable with change
- Passionate about health and preventative care
Self-Assessment Questions:
- Do you have a proven track record of meeting team goals and driving results in a leadership role?
- Are you comfortable working independently and in a shifting, fast-paced environment?
- Do you have experience working with community partners and stakeholders to achieve strategic objectives?
- Are you passionate about health and preventative care, and committed to Better Health Group's mission?
ASSUMPTION: Better Health Group values a strong cultural fit with its employees. Applicants should carefully consider their alignment with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing a team of Community Liaisons with varying levels of experience and skill
- Balancing strategic planning and execution with hands-on community engagement
- Meeting market growth and retention goals in a competitive healthcare landscape
- Adapting to changes in the healthcare industry and regulatory environment
- Managing a hybrid work arrangement, balancing on-site and remote work effectively
ASSUMPTION: This role presents unique challenges that require a strong leader with experience in healthcare sales, community outreach, or a related field. Applicants should be comfortable with change and adaptable to new situations.
📈 Similar Roles Comparison
- This role is unique to Better Health Group, focusing on value-based care and Medicare Advantage plans
- Similar roles in other healthcare organizations may have different focuses, such as traditional fee-for-service models or specific patient populations
- Career progression in this role may involve advancement to a Director or higher-level management role within the Marketing department or the company
ASSUMPTION: While this role may share similarities with other management positions in the healthcare industry, its focus on value-based care and Medicare Advantage plans sets it apart. Applicants should carefully consider their fit with Better Health Group's mission and values.
📝 Sample Projects
- Developing and executing a strategic plan for market growth and retention in a new territory
- Building and maintaining relationships with community partners, health plans, physicians, and office teams to achieve market goals
- Planning, coordinating, and executing a series of local events to increase awareness of VIPcare and targeted affiliate providers
- Implementing a new CRM system to improve tracking and management of community engagement efforts
ASSUMPTION: These sample projects illustrate the strategic planning, team leadership, and community engagement aspects of the Manager, Field Marketing role. Applicants should be prepared to discuss their experience with similar projects and how they achieved successful outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to value-based care and how this role contributes to that mission?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure success for this role, and what are the key performance indicators (KPIs) used to track progress?
- What is the company's approach to work-life balance, and how is this role structured to support that?
ASSUMPTION: These key questions help applicants better understand the role, the company, and the cultural fit. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest and engagement with the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit with the required qualifications
- Prepare for behavioral interview questions that focus on leadership, team management, and strategic planning
- Research Better Health Group's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
