Manager - Field Marketing (BWW GO)

📌 Core Information

🔹 Job Title: Manager - Field Marketing (BWW GO)

🔹 Company: Inspire

🔹 Location: Georgia - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with travel requirements)

🚀 Job Overview

Key aspects of this role include:

• Leading local marketing strategies for new GO openings and supporting existing locations
• Building strong relationships with franchisees and providing ongoing support
• Collaborating with cross-functional teams to ensure effective marketing initiatives
• Navigating a fast-paced, remote environment with travel requirements
• Identifying marketing needs, finding solutions, and continuously seeking new growth opportunities

ASSUMPTION: This role requires a proactive, visionary mindset with a strong focus on local relevance and long-term performance.

📋 Key Responsibilities

✅ Guide franchisees in sustaining and growing sales momentum after opening by helping them activate local marketing programs, troubleshoot challenges, and strengthen community engagement.

✅ Provide ongoing guidance on tools and resources to support comp sales and post-open retention across GO locations.

✅ Lead the end-to-end marketing process for new GO openings, including franchisee onboarding, local plan development, and execution.

✅ Ensure all plans and assets are aligned with brand standards and deliver measurable impact.

✅ Assist in deploying marketing toolkits, creative assets, and promotional strategies that support both opening and ongoing sales growth.

✅ Serve as a key point of contact for franchisees during the opening phases and beyond, fostering strong, trust-based relationships.

✅ Share best practices, provide marketing guidance, and help troubleshoot local challenges to ensure successful launches and long-term performance.

✅ Foster a collaborative, team-first environment that encourages open communication, shared learning, and high performance.

✅ Build strong working relationships across departments to drive alignment, solve challenges, and continuously improve marketing impact at the local level.

ASSUMPTION: This role requires exceptional communication skills, adaptability, and the ability to navigate ambiguity with confidence.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or related field — or equivalent experience

Experience: 5-7 years of relevant experience in marketing, field marketing, or a related area

Required Skills:

• Proven ability to build trust and communicate effectively with franchisees
• Strong leadership and team development skills
• Experience in field marketing, especially in multi-unit restaurants with franchise environments
• Ability to work effectively in a remote environment, demonstrating independence, accountability, and virtual communication skills
• Skilled in cross-functional collaboration
• Budget management and performance tracking experience
• Strategic thinking and ability to navigate ambiguity with confidence
• Creative problem-solving and adaptability in fast-paced environments
• Knowledge of local media and tactics that drive business results
• Ability to maintain confidentiality of sensitive information

Preferred Skills:

• Experience with specific marketing tools and platforms
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the restaurant industry or franchise environments is highly preferred.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Manager - Field Marketing role with 5-10 years of experience in the restaurant industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at company-owned restaurants
• Opportunities for career growth and development

Working Hours: Full-time, with travel requirements up to 30%

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Inspire is a multi-brand restaurant company with a portfolio of iconic brands, including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC. The company operates more than 33,000 restaurants worldwide.

Company Size: Inspire has 10,001+ employees, providing a large, diverse work environment with ample opportunities for career growth and development.

Founded: Inspire was founded in 2020, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

• Inspire is a multi-brand restaurant company with a portfolio of iconic brands
• The company operates more than 33,000 restaurants worldwide, providing a diverse range of dining experiences
• Inspire is committed to igniting and nourishing flavorful experiences for its customers and employees

Company Specialties:

• Multi-brand restaurant operations
• Franchise management
• Global expansion
• Brand development and marketing

Company Website: http://stories.inspirebrands.com

ASSUMPTION: Working at Inspire offers opportunities to gain experience in various aspects of the restaurant industry and contribute to the growth of iconic brands.

📊 Role Analysis

Career Level: This role is at the manager level, offering opportunities for leadership, team development, and cross-functional collaboration.

Reporting Structure: The Manager - Field Marketing (BWW GO) reports directly to the Director of Field Marketing and works closely with franchisees, cross-functional teams, and other field marketing managers.

Work Arrangement: This role is remote with travel requirements up to 30%, allowing for flexibility while also necessitating regular travel for on-site support and collaboration.

Growth Opportunities:

• Advancement to senior management or director-level positions within the field marketing team
• Expansion into other brands or markets within the Inspire portfolio
• Development of leadership, team management, and cross-functional collaboration skills

ASSUMPTION: This role offers significant growth potential within the field marketing team and the broader Inspire organization.

🌍 Location & Work Environment

Office Type: Remote, with travel requirements

Office Location(s): Georgia, with travel to various locations across the continental U.S.

Geographic Context:

• Georgia is located in the southeastern United States, with a diverse cultural landscape and a growing restaurant industry
• The remote nature of this role allows for flexibility in living arrangements and work-life balance
• Travel requirements may necessitate frequent time away from home, with potential for overnight stays

Work Schedule: Full-time, with travel requirements up to 30% and potential for irregular hours when supporting new openings or events

ASSUMPTION: The remote nature of this role, combined with travel requirements, offers a unique blend of flexibility and mobility, with the potential for a diverse range of work experiences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the director and/or other team members
• Case study or presentation to assess strategic thinking and communication skills
• Final interview with the director or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills, particularly in a remote environment
• Leadership and team development abilities
• Cross-functional collaboration and adaptability
• Understanding of local marketing strategies and tactics

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience in field marketing, franchise environments, and cross-functional collaboration
• Prepare examples of successful local marketing campaigns or initiatives you've led or contributed to
• Demonstrate your understanding of the restaurant industry and the specific challenges faced by franchisees
• Showcase your ability to build trust and communicate effectively with franchisees and other stakeholders

ATS Keywords: Field Marketing, Franchise Support, Community Engagement, Cross-Functional Collaboration, Strategic Thinking, Creative Problem-Solving, Budget Management, Performance Tracking, Local Media Knowledge, Communication Skills, Leadership, Team Development, Adaptability, Independence, Accountability, Virtual Communication

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and ability to build trust and collaborate effectively with franchisees and cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Hootsuite, HubSpot, Marketo)
• CRM software (e.g., Salesforce, Zoho CRM, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Local marketing tools and platforms (e.g., Yelp, Google My Business, Facebook Ads)

ASSUMPTION: Proficiency in marketing automation platforms, CRM software, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Adaptable and flexible, with a willingness to travel and support on-site needs
• Strategic and proactive, with a focus on continuous improvement
• Collaborative and team-oriented, with strong communication skills
• Results-driven, with a commitment to delivering measurable impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote environment with frequent travel requirements?
• Are you comfortable navigating ambiguity and finding creative solutions to challenges?
• Do you possess strong leadership and team development skills, with a proven ability to build trust and communicate effectively with franchisees?
• Are you committed to delivering measurable results and continuously seeking new growth opportunities?

ASSUMPTION: Success in this role requires a strong cultural fit with Inspire's values and work style, as well as a commitment to delivering results and driving growth.

⚠️ Potential Challenges

• Managing multiple franchisee relationships and priorities simultaneously
• Navigating a fast-paced, remote environment with frequent travel requirements
• Adapting to the unique needs and preferences of each franchisee and location
• Balancing the need for local relevance with adherence to brand standards

ASSUMPTION: These challenges can be overcome through strong communication skills, adaptability, and a commitment to delivering measurable results.

📈 Similar Roles Comparison

• Unlike traditional field marketing roles, this position focuses specifically on the BWW GO brand and its franchisees
• Inspire's multi-brand portfolio offers opportunities for career growth and development within the field marketing team and the broader organization
• This role requires a unique blend of strategic thinking, communication skills, and franchisee support, making it distinct from other field marketing positions

ASSUMPTION: While this role shares similarities with other field marketing positions, its focus on the BWW GO brand and franchisee support sets it apart within the industry.

📝 Sample Projects

• Developing and executing a local marketing plan for a new BWW GO opening, including media buys, community engagement, and in-store activation
• Troubleshooting a dip in sales at an existing BWW GO location, identifying potential marketing opportunities, and implementing a targeted campaign to drive growth
• Collaborating with cross-functional teams to launch a new promotional campaign, ensuring alignment with brand standards and franchisee needs

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Manager - Field Marketing (BWW GO) role.

❓ Key Questions to Ask During Interview

• How does this role support the overall growth and success of the BWW GO brand?
• What are the most significant challenges facing BWW GO franchisees, and how can this role address them?
• How does Inspire foster a culture of innovation and continuous improvement within its field marketing team?
• What opportunities exist for career growth and development within the field marketing team and the broader Inspire organization?
• How does Inspire support work-life balance for its remote employees, particularly those with travel requirements?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience in field marketing, franchise environments, and cross-functional collaboration
• Prepare examples of successful local marketing campaigns or initiatives you've led or contributed to
• Demonstrate your understanding of the restaurant industry and the specific challenges faced by franchisees
• Showcase your ability to build trust and communicate effectively with franchisees and other stakeholders
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.