📌 Core Information
🔹 Job Title: Manager - Field Marketing (BWW GO)
🔹 Company: Buffalo Wild Wings
🔹 Location: Georgia - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with travel)
🚀 Job Overview
Key aspects of this role include:
- Leading local marketing strategies for new GO openings and supporting sustained growth across existing locations
- Building strong relationships with franchisees and providing ongoing support
- Collaborating with cross-functional teams to ensure effective marketing initiatives
- Navigating a fast-paced, remote environment with travel requirements
- Demonstrating a visionary mindset and proactive approach to identifying marketing needs and solutions
ASSUMPTION: This role requires a high level of independence, accountability, and virtual communication skills due to its remote nature and travel requirements.
📋 Key Responsibilities
✅ Guide franchisees in sustaining and growing sales momentum after opening by helping them activate local marketing programs, troubleshoot challenges, and strengthen community engagement
✅ Provide ongoing guidance on tools and resources to support comp sales and post-open retention across GO locations
✅ Lead the end-to-end marketing process for new GO openings, including franchisee onboarding, local plan development, and execution
✅ Ensure all plans and assets are aligned with brand standards and deliver measurable impact
✅ Assist in deploying marketing toolkits, creative assets, and promotional strategies that support both opening and ongoing sales growth
✅ Serve as a key point of contact for franchisees during the opening phases and beyond, building and fostering strong, trust-based relationships
✅ Share best practices, provide marketing guidance, and help troubleshoot local challenges to ensure successful launches and long-term performance
✅ Foster a collaborative, team-first environment that encourages open communication, shared learning, and high performance
✅ Build strong working relationships across departments to drive alignment, solve challenges, and continuously improve marketing impact at the local level
ASSUMPTION: This role involves a significant amount of travel (up to 30%), so candidates should be comfortable with frequent travel and working remotely.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or related field
Experience: 5-7 years of relevant experience in marketing, field marketing, or a related area
Required Skills:
- Proven ability to build trust and communicate effectively with franchisees
- Strong leadership and team development skills
- Experience in field marketing, especially in multi-unit restaurants with franchise environments
- Ability to work effectively in a remote environment, demonstrating independence, accountability, and virtual communication skills
- Skilled in cross-functional collaboration
- Budget management and performance tracking experience
- Strategic thinking and ability to navigate ambiguity with confidence
- Creative problem-solving and adaptability in fast-paced environments
- Knowledge of local media and tactics that drive business results
- Ability to maintain confidentiality of sensitive information
Preferred Skills:
- Experience with specific marketing tools and platforms used in the restaurant industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with specific marketing tools and platforms used in the restaurant industry may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Manager - Field Marketing role with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on food and merchandise
- Opportunities for career growth and development
Working Hours: Full-time, with a flexible schedule that may include evenings and weekends due to travel requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager - Field Marketing role with 5-10 years of experience. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Buffalo Wild Wings is a part of the Inspire Brands family of restaurants, operating in the restaurant industry with a focus on sports bars and casual dining
Company Size: Buffalo Wild Wings has 10,001+ employees, providing a large network of resources and opportunities for growth
Founded: 1982, with over 40 years of experience in the restaurant industry
Company Description:
- Buffalo Wild Wings is the largest sports bar brand in the United States, with over 1,200 restaurants in 10 countries
- The company is known for its wings, burgers, and a wide selection of beer, as well as its sports-themed atmosphere
- Buffalo Wild Wings is part of the Inspire Brands family of restaurants, which includes Arby’s, Baskin-Robbins, Dunkin’, Jimmy John’s, and SONIC
Company Specialties:
- Sports bar and casual dining
- Franchise operations
- Marketing and brand management
Company Website: buffalowildwings.com
ASSUMPTION: As a large company with a well-established brand, Buffalo Wild Wings offers opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Managerial, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Field Marketing and works closely with cross-functional teams, such as operations, training, brand, analytics, and national field programs
Work Arrangement: Remote with travel requirements (up to 30%), allowing for flexibility and work-life balance
Growth Opportunities:
- Advancement to senior management or director-level positions within the marketing department
- Expansion into other brands or departments within the Inspire Brands family of restaurants
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for advancement within the company.
🌍 Location & Work Environment
Office Type: Remote, with the requirement to be based within the continental U.S. and in reasonable proximity to a major airport for travel purposes
Office Location(s): Atlanta, Georgia (headquarters) and Minneapolis, Minnesota (support office)
Geographic Context:
- Georgia is located in the southeastern United States, with a humid subtropical climate and a cost of living that is slightly above the national average
- The Atlanta metropolitan area has a diverse economy, with significant contributions from industries such as technology, healthcare, and logistics
- The remote work arrangement allows for flexibility in living arrangements and reduces the need for daily commuting
Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends due to travel requirements
ASSUMPTION: The remote work arrangement and travel requirements may necessitate a flexible work schedule, with the potential for work to be performed outside of traditional business hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Director of Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Leadership and team development skills
- Cross-functional collaboration and communication
- Adaptability and problem-solving skills
- Franchisee relationship management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the restaurant industry and franchise environments
- Showcase your ability to work effectively in a remote environment and with travel requirements
- Prepare examples of your marketing strategies, successes, and challenges overcome in previous roles
ATS Keywords: Field Marketing, Franchise Support, Community Engagement, Cross-Functional Collaboration, Strategic Thinking, Creative Problem-Solving, Budget Management, Performance Tracking, Local Media Knowledge, Communication Skills, Leadership, Team Development, Adaptability, Independence, Accountability, Virtual Communication
ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies may be beneficial for this role, but specific training may be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Sports-minded
- Team-oriented
- Guest-obsessed
- Accountable
- Innovative
Work Style:
- Collaborative and team-focused
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote environment with travel requirements?
- Are you comfortable working with franchisees and navigating franchise relationships?
- Do you have a proven track record of successful marketing strategies and executions?
- Are you able to collaborate effectively with cross-functional teams and stakeholders?
ASSUMPTION: Buffalo Wild Wings values a strong company culture and seeks candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple franchisee relationships and ensuring consistent communication and support
- Navigating a fast-paced, remote work environment with frequent travel
- Balancing the need for local relevance and brand consistency in marketing strategies
- Adapting to changes in the restaurant industry and consumer behavior
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on the GO brand within the Buffalo Wild Wings franchise system
- Compared to other field marketing roles, this position requires a higher level of franchisee engagement and support
- Career progression in this role may involve moving into senior management or director-level positions within the marketing department or expanding into other brands within the Inspire Brands family of restaurants
ASSUMPTION: This role offers a unique opportunity to work with a specific brand within a well-established franchise system, providing a clear path for career growth and development.
📝 Sample Projects
- Developing and executing a local marketing plan for a new GO opening, including community engagement, media outreach, and in-store activation
- Analyzing local market data to identify trends and opportunities for sales growth and customer acquisition
- Collaborating with cross-functional teams to create and deploy marketing toolkits, creative assets, and promotional strategies that support both opening and ongoing sales growth
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the successful candidate may undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the GO brand and Buffalo Wild Wings?
- What are the most significant challenges facing the GO brand in the current market, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its marketing strategies, as well as their ability to think critically and strategically about the brand.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
