📌 Core Information
🔹 Job Title: Manager, Field Marketing (San Francisco)
🔹 Company: Justworks
🔹 Location: San Francisco, California, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact field marketing programs to generate and accelerate pipeline
- Building strong local brand presence by engaging with key business communities, partners, and organizations
- Strengthening customer relationships through immersive experiences that deepen loyalty and advocacy
- Collaborating with Sales and Partnerships to create seamless regional strategies that support revenue growth
- Optimizing field marketing playbooks and sharing best practices across teams to drive scale and efficiency
ASSUMPTION: This role requires a strategic and entrepreneurial mindset, with a proven track record in field marketing and a deep understanding of the San Francisco small business, startup, and entrepreneurial ecosystem.
📋 Key Responsibilities
✅ Develop and execute a localized field marketing strategy that aligns with Justworks’ growth goals in San Francisco
✅ Lead high-impact, data-driven events (networking receptions, educational workshops, executive roundtables, and partner activations) to drive awareness and demand
✅ Identify key regional partnerships and sponsorships to expand Justworks’ presence and credibility
✅ Leverage ABM strategies in collaboration with Growth and Sales to engage key target accounts and accelerate pipeline
✅ Serve as the regional marketing leader, ensuring alignment between Justworks’ Field Marketing, Sales, and Partnerships teams to drive revenue impact
✅ Act as a trusted advisor to the West Sales team, equipping them with localized insights, event toolkits, and engagement strategies
✅ Develop co-marketing opportunities with VC firms, brokers, accountants, and small business organizations
✅ Foster and deepen relationships within San Francisco’s entrepreneurial, startup, and small business community
✅ Design and host customer-centric events and engagement experiences that support retention and advocacy
✅ Integrate Justworks customers as vendors and partners in field activations, showcasing their businesses
✅ Track, measure, and analyze event and campaign performance—focusing on lead quality, pipeline influence, and post-event engagement
✅ Leverage insights to continuously optimize regional strategies for efficiency and maximum business impact
✅ Collaborate with Marketing Ops and Data teams to ensure accurate reporting and attribution
ASSUMPTION: This role requires a high degree of independence and self-motivation, with the ability to balance strategic thinking with hands-on execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 7 years of experience in field marketing, events, partnerships, or B2B demand generation, with a strong background in pipeline acceleration
Required Skills:
- Proven track record of driving measurable impact in high-growth B2B marketing environments
- Deep familiarity with the San Francisco small business, startup, and entrepreneurial ecosystem—strong existing relationships and ability to hit the ground running
- Strong event planning and execution experience, with expertise in vendor management, logistics, and budget ownership
- Excellent cross-functional collaboration skills—ability to work closely with Sales, Partnerships, and Marketing stakeholders
- Exceptional communication and presentation skills, with confidence to lead local events and executive roundtables
- Ability to analyze data, report on ROI, and optimize field marketing efforts based on performance insights
- Comfortable with marketing automation tools, CRM platforms (Salesforce), and event tech stacks
Preferred Skills:
- Fluency in Spanish or another language relevant to the San Francisco market
- Experience working with remote teams
ASSUMPTION: Candidates with experience in the human resources or HR technology industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $137,500.00 - $151,250.00 per year (based on Justworks' provided range)
Benefits:
- Great Benefits
- Wellness Program Offerings
- Company Retreats
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is targeted and may vary based on individual candidate factors. Justworks offers a comprehensive Total Rewards Philosophy, including all the perks and benefits they are proud to offer their team members.
📌 Applicant Insights
🔍 Company Context
Industry: Justworks operates in the Human Resources Services industry, focusing on providing HR software, benefits administration, and compliance support to small and medium-sized businesses.
Company Size: Justworks is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: Justworks was founded in 2012 and is headquartered in New York, NY, with a strong presence in San Francisco, CA.
Company Description:
- Justworks takes the busyness out of growing a business and alleviates the unknown by combining a simple platform and exceptional 24/7 customer service with the power of a PEO
- Their all-in-one HR platform provides corporate-level benefits, seamless payroll, HR tools, and compliance support to small and medium-sized businesses
- Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently
Company Specialties:
- Compliance
- Health Insurance
- Benefits
- 401k
- Payroll
- Vendor & Contractor Payments
- Employee Dashboard
- User Experience
- SaaS
- New Hire Reporting
- Tax Filing
- HR Software
- and Employee Perks
Company Website: https://www.justworks.com/
ASSUMPTION: Justworks' focus on small and medium-sized businesses makes it an attractive option for candidates seeking to work with a wide range of clients and have a significant impact on their growth and success.
📊 Role Analysis
Career Level: This role is at the manager level, offering the opportunity to lead a team and make strategic decisions that drive regional marketing efforts.
Reporting Structure: The Manager, Field Marketing (San Francisco) will report directly to the Senior Director of Field Marketing and collaborate closely with regional Sales and Partnerships teams.
Work Arrangement: This role is remote-friendly, with the expectation of occasional travel to San Francisco for events and team meetings.
Growth Opportunities:
- Potential to expand the role's scope and team as Justworks' presence in San Francisco grows
- Opportunities to advance within the marketing organization or explore other functional roles within the company
- Chance to work on high-impact projects that drive business growth and shape Justworks' regional marketing strategy
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within Justworks' marketing organization.
🌍 Location & Work Environment
Office Type: Justworks has a remote-friendly work environment, with a focus on results and flexibility.
Office Location(s): Justworks' headquarters is in New York, NY, with a significant presence in San Francisco, CA. However, this role can be performed remotely from anywhere in the United States.
Geographic Context:
- San Francisco is a major hub for technology, startups, and small businesses, providing ample opportunities for networking and partnership development
- The region's competitive job market may require candidates to demonstrate their unique value proposition and cultural fit
- San Francisco's cost of living is high, which may impact compensation expectations and work-life balance considerations
Work Schedule: This role follows a full-time work schedule, with the expectation of occasional evening and weekend work for events and other marketing activities.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to balance strategic thinking with hands-on execution.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Final interview with the Senior Director of Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Event planning and execution experience
- Knowledge of the San Francisco market and local business ecosystem
- Cross-functional collaboration and communication skills
- Data-driven mindset and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Justworks' platform and value proposition in your application materials
- Prepare for behavioral interview questions that focus on your experience with event planning, partnership development, and data-driven decision-making
- Showcase your familiarity with the San Francisco market and local business ecosystem in your responses
ATS Keywords: Field Marketing, Event Planning, Partnership Development, Pipeline Acceleration, Data Analysis, Cross-Functional Collaboration, San Francisco, Startups, Small Business, HR Technology
ASSUMPTION: Justworks uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM platforms (e.g., Salesforce)
- Event tech stacks (e.g., Eventbrite, Bizzabo)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Justworks provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Camaraderie: Day-to-day, work together toward a higher purpose. Like to have fun. Active listener, respectful, and eager to help others
- Openness: Default is to be open. Willing to share information, understand other perspectives, and consider new possibilities. Curious, ask open questions, and receptive to thoughts and feedback from others
- Grit: Demonstrate grit by having the courage to commit and persevere. Committed, earnest, and dive in to get the job done well with a positive attitude
- Integrity: Simply put, do what you say and say what you'll do. Honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example
- Simplicity: Be like Einstein: “Everything should be made as simple as possible, but no simpler”
Work Style:
- Collaborative and team-oriented, with a focus on results and flexibility
- Data-driven and analytical, with a strong emphasis on continuous improvement
- Entrepreneurial and innovative, with a willingness to take on new challenges and adapt to change
- Customer-focused, with a deep commitment to understanding and meeting the needs of Justworks' clients
Self-Assessment Questions:
- How do your personal values align with Justworks' core values of Camaraderie, Openness, Grit, Integrity, and Simplicity?
- How do you approach working with remote teams and collaborating across different time zones?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or event, and how did you handle it?
ASSUMPTION: Justworks places a strong emphasis on cultural fit and values alignment in their hiring process. Candidates should be prepared to discuss their personal values and how they align with the company's core values.
⚠️ Potential Challenges
- Managing a high volume of events and partnerships in a competitive market
- Balancing strategic thinking with hands-on execution in a fast-paced environment
- Navigating the unique dynamics and expectations of the San Francisco small business, startup, and entrepreneurial ecosystem
- Working with remote teams and managing time zones effectively
ASSUMPTION: Success in this role requires strong project management skills, the ability to prioritize and delegate tasks effectively, and a high degree of self-motivation.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position offers a unique opportunity to work in a dynamic, high-growth market and shape Justworks' regional marketing strategy
- Unlike other roles, this position requires a deep understanding of the San Francisco small business, startup, and entrepreneurial ecosystem and the ability to hit the ground running
- Career paths for this role may include advancing within Justworks' marketing organization or exploring other functional roles within the company
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired growth trajectory within the marketing industry.
📝 Sample Projects
- Planning and executing a successful networking reception for San Francisco-based startups and small businesses, resulting in a significant increase in event attendance and lead generation
- Developing and implementing a targeted ABM campaign to engage key target accounts and accelerate pipeline, leading to a 25% increase in qualified leads
- Designing and hosting an immersive customer experience event that deepens customer loyalty and advocacy, with a 30% increase in customer satisfaction scores
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Manager, Field Marketing (San Francisco) role and the impact it can have on Justworks' regional marketing efforts.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Field Marketing team in San Francisco, and how can this role address them?
- How does Justworks support the professional development and growth of its Field Marketing team members?
- Can you describe the team structure and dynamics of the Field Marketing team in San Francisco, and how does this role fit into it?
- How does Justworks measure the success of its Field Marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other regional Field Marketing teams within Justworks?
ASSUMPTION: These key questions can help candidates better understand the role's priorities, team dynamics, and growth opportunities, as well as Justworks' approach to measuring success and fostering collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with event planning, partnership development, and data-driven decision-making
- Showcase your familiarity with the San Francisco market and local business ecosystem in your responses
- Follow up with Justworks' HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
