📌 Core Information
🔹 Job Title: Manager, Front Store Marketing Strategy
🔹 Company: CVS Health
🔹 Location: Woonsocket, RI & New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategies for CVS Front Store business
- Leveraging marketing solutions across paid, owned, and earned channels
- Collaborating with cross-functional partners to deliver business and consumer outcomes
- Managing and developing relationships with internal and external business partners
- Analyzing campaign success and optimizing strategies based on data insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute marketing strategies across multiple channels to drive CVS Front Store business
✅ Collaborate with cross-functional partners to ensure marketing initiatives meet business and consumer outcomes
✅ Manage and develop strong, collaborative relationships with business partners across the organization
✅ Leverage analytics to measure campaign success and optimize strategies
✅ Create content tailored to specific channels and ensure all marketing materials meet brand and legal guidelines
✅ Stay updated on retail and marketing industry trends to identify best practice opportunities
✅ Support development of annual marketing plans for Beauty activations
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience (4 years)
Experience: 5 years of overall work experience, including 3+ years in marketing, 2+ years in retail marketing or strategy, and 1+ year in digital marketing
Required Skills:
- Proven track record of driving positive ROI results
- Excellent communication skills (written and oral)
- Strong PC knowledge (Microsoft Word, Excel, PowerPoint)
- Ability to work creatively and analytically in a problem-solving environment
- Self-motivated and high-capacity individual
Preferred Skills:
- 1+ year of brand or category management experience
- 1+ year of shopper marketing experience
ASSUMPTION: Candidates should have a strong foundation in marketing, retail, and consumer understanding, with a focus on digital marketing and analytics.
💰 Compensation & Benefits
Salary Range: $66,330.00 - $159,120.00 per year
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation and weight management programs
- Confidential counseling and financial coaching
- Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the typical pay range for the job grade within which this position falls. Actual base salary offers will depend on various factors, including experience, education, geography, and other relevant factors.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the retail pharmacy and health care services industries.
Company Size: CVS Health is a large organization with over 10,000 employees.
Founded: CVS Health was founded in 1963 and is headquartered in Woonsocket, RI.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can.
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVS Health
ASSUMPTION: CVS Health is a well-established company with a strong presence in the retail pharmacy and health care services industries.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic planning and cross-functional collaboration.
Reporting Structure: The Manager, Front Store Marketing Strategy reports to the Sr. Manager, FS Marketing Strategy and works closely with various cross-functional partners.
Work Arrangement: This role is on-site, with the potential for hybrid work arrangements based on business needs.
Growth Opportunities:
- Potential career growth within the marketing department or related fields
- Opportunities to work on high-impact projects and initiatives
- possibility to gain experience in retail marketing strategy and cross-functional collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: CVS Health has multiple office locations, with this role based in Woonsocket, RI, and New York, NY.
Office Location(s): 1 CVS Drive, Woonsocket, RI 02895, US & 1201 Avenue of the Americas, New York, NY 10036, US
Geographic Context:
- Woonsocket, RI is a small city located in northern Rhode Island, with a population of approximately 41,000 people.
- New York, NY is a major city with a population of over 8.4 million people, located on the northeastern coast of the United States.
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with the possibility of flexible hours based on business needs.
ASSUMPTION: The work environment for this role is primarily on-site, with the potential for hybrid work arrangements based on business needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Data analysis and interpretation
- Problem-solving and critical thinking
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of CVS Health's business and marketing strategies
- Prepare examples of your marketing strategies and campaigns, and be ready to discuss their outcomes
- Showcase your ability to work effectively with cross-functional teams
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing Strategy, Retail Marketing, Digital Marketing, Analytics, Cross-Functional Collaboration, Brand Management, Shopper Marketing
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the team's needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Performance
- Integrity
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on collaboration and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have experience working with cross-functional teams and managing multiple projects simultaneously?
- Are you able to adapt to changes and pivot your strategies as needed?
ASSUMPTION: CVS Health values candidates who are customer-focused, collaborative, innovative, and results-driven, with a strong ability to work effectively in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with industry trends and best practices in retail marketing strategy
- Balancing short-term tactical needs with long-term strategic goals
- Navigating a large, matrixed organization with multiple stakeholders
ASSUMPTION: This role may present challenges related to managing multiple priorities, working with cross-functional teams, and keeping up with industry trends in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on retail marketing strategy for CVS Front Store business
- Compared to other marketing roles, this position requires a strong understanding of retail and consumer behavior, as well as the ability to work effectively with cross-functional teams
- Career progression may involve moving into senior marketing roles or related fields within the organization
ASSUMPTION: This role is distinct in its focus on retail marketing strategy for CVS Front Store business, requiring a unique combination of skills and experiences.
📝 Sample Projects
- Developing a marketing campaign to drive foot traffic and sales for CVS Photo services
- Collaborating with the Owned Social team to create targeted content for Beauty activations
- Analyzing customer data to identify opportunities for personalized marketing strategies
ASSUMPTION: The specific projects for this role may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What are the most significant challenges facing the CVS Front Store business, and how can this role address them?
- How does CVS Health support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and your understanding of the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing strategies and campaigns, and be ready to discuss their outcomes
- Research CVS Health's business and marketing strategies to demonstrate your understanding of the company
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
