📌 Core Information
🔹 Job Title: Manager, Global Lifecycle Marketing
🔹 Company: Amazon
🔹 Location: Newark, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving long-term profitability through customer lifecycle management
- Collaborating with cross-functional teams to optimize the customer journey
- Developing and implementing lifecycle measurement frameworks
- Identifying and addressing gaps in the customer lifecycle
- Streamlining marketing processes and implementing best practices
ASSUMPTION: This role requires a strong background in data analysis and marketing strategy, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Collaborate with analytics, BI, data science, and finance teams to optimize lifecycle measurement and increase Lifetime Value and profitability
✅ Integrate data from various sources to create a comprehensive view of customer behavior
✅ Drive the adoption and utilization of lifecycle measurement frameworks across the customer journey
✅ Develop and track key performance indicators (KPIs) to measure the success of lifecycle marketing initiatives
✅ Streamline marketing processes and implement best practices to drive efficiencies
✅ Collaborate with product, content, and other teams to incorporate customer insights and support growth through data-driven content and segmentation strategies
✅ Identify potential gaps in the customer lifecycle and recommend data-driven solutions
✅ Collaborate with cross-functional teams to ensure consistent experiences throughout the customer lifecycle
✅ Support the planning and prioritization of initiatives with cross-functional stakeholders
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to coordinate efforts across multiple teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: 5-10 years of experience in lifecycle marketing, customer analytics, or a related field
Required Skills:
- Proven experience in customer lifecycle management
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work effectively with cross-functional teams
- Proficient in SQL, Excel, and marketing automation platforms
Preferred Skills:
- Experience with customer data platforms (CDPs)
- Familiarity with Amazon's tech stack
- Background in A/B testing and experimentation
ASSUMPTION: A Master's degree in a related field or an MBA may be preferred but not required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Manager, Global Lifecycle Marketing role at Amazon)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore, later expanding into other products and services)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Known for its customer-centric approach, innovation, and rapid growth
- Operates in multiple countries and offers a wide range of products and services
Company Specialties:
- E-commerce platform and marketplace
- Cloud computing services (Amazon Web Services)
- Digital content and streaming (Amazon Prime Video, Amazon Music, Audible)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to cutting-edge technology in a dynamic and fast-paced environment.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Director of Global Lifecycle Marketing
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Progression to Senior Manager or Director roles within the lifecycle marketing team
- Expansion into related fields, such as customer experience, product management, or data science
- Potential to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers a unique opportunity to work on global marketing initiatives and collaborate with diverse teams across the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with open-plan workspaces and dedicated meeting rooms
Office Location(s): Newark, New Jersey, United States
Geographic Context:
- Newark is the most populous city in New Jersey and is located approximately 8 miles west of Manhattan, New York City
- The area offers a mix of urban and suburban living, with a diverse range of neighborhoods and cultural attractions
- New Jersey is known for its vibrant arts scene, historic sites, and natural beauty, including beaches, forests, and parks
Work Schedule: Full-time, typically Monday-Friday, with some flexibility for meetings and project deadlines
ASSUMPTION: The Newark office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter to discuss the role and qualifications
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing strategy and customer lifecycle management expertise
- Communication and collaboration skills
- Problem-solving abilities and initiative
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience with customer lifecycle management, data analysis, and marketing strategy
- Research Amazon's leadership principles and be ready to demonstrate how your values and work style align with the company's culture
- Prepare questions to ask the interviewer about the team, the role, and the company's priorities
ATS Keywords: Customer Lifecycle Management, Data Analysis, Marketing Strategy, Cross-Functional Collaboration, Lifecycle Measurement, Customer Journey Optimization, Profitability, Lifetime Value
ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's analytical and problem-solving skills.
🛠️ Tools & Technologies
- Amazon Web Services (AWS) suite of tools
- Marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)
- Customer data platforms (e.g., Segment, Tealium)
- Data visualization tools (e.g., Tableau, Power BI)
- SQL databases and data warehouses
ASSUMPTION: Familiarity with Amazon's tech stack and relevant marketing tools is preferred but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and customer-focused
- Results-oriented and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where people are driven and enthusiastic?
- Are you comfortable working with large datasets and using data-driven insights to inform marketing strategies?
- Do you have a proven track record of driving long-term profitability through customer lifecycle management?
- Are you able to rally multiple teams to do what is right for the customer and support growth through data-driven content and segmentation strategies?
ASSUMPTION: Successful candidates for this role will demonstrate a strong fit with Amazon's leadership principles and a passion for driving customer-centric growth through data-driven marketing strategies.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Collaborating effectively with cross-functional teams, including remote team members
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the market and customer behavior
- Ensuring consistent experiences throughout the customer lifecycle across multiple channels and touchpoints
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role differs from related positions, such as Senior Marketing Manager or Customer Experience Manager, in its focus on customer lifecycle management and data-driven decision-making
- Industry-specific context: Amazon's size and scale offer unique opportunities for global impact and innovation in marketing strategies
- Career path comparison: This role provides a clear path for progression to Senior Manager or Director roles within the lifecycle marketing team, with potential expansion into related fields
ASSUMPTION: This role offers a unique opportunity to work on global marketing initiatives and collaborate with diverse teams across the organization, driving significant business growth and customer impact.
📝 Sample Projects
- Developing and implementing a comprehensive customer lifecycle measurement framework for a new product launch
- Identifying and addressing gaps in the customer journey to improve retention and reduce churn for an existing service
- Collaborating with cross-functional teams to create targeted content and segmentation strategies based on customer data and insights
ASSUMPTION: These sample projects illustrate the data-driven, customer-centric approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of customer lifecycle management at Amazon and the key priorities for this role?
- How does this role collaborate with other teams, such as product, content, and data science, to drive customer-centric growth?
- What are the most significant challenges facing the lifecycle marketing team, and how can this role address them?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of lifecycle marketing initiatives, and how are they tracked and optimized?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to driving customer-centric growth through data-driven marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of your experience with customer lifecycle management, data analysis, and marketing strategy
- Prepare for interviews by researching Amazon's leadership principles and being ready to discuss your alignment with the company's culture and values
- Prepare questions to ask the interviewer about the team, the role, and the company's priorities
- Follow up with the recruiter after each interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
