Manager, Growth

📌 Core Information

🔹 Job Title: Manager, Growth

🔹 Company: Book of the Month

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Online and Mail Order Retail

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition and growth for BOTM
• Optimizing paid marketing campaigns across various channels
• Collaborating with creative and product teams to enhance customer experiences
• Analyzing market trends and customer insights to inform strategy

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and innovative problem-solving.

📋 Key Responsibilities

✅ Proactively identify and execute new customer acquisition opportunities

✅ Generate insights about customers, products, markets, and brands to build compelling campaigns

✅ Optimize campaign strategy and creative testing across paid marketing channels

✅ Collaborate with creative teams to develop campaigns that drive growth

✅ Work closely with product and member experience teams to optimize customer journeys

✅ Collaborate with overall business and growth team leaders to drive the best outcomes

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience in growth or marketing roles, particularly in DTC or tech-enabled services

Required Skills:

• Proven track record in customer acquisition and growth
• Deep understanding of paid marketing channels (e.g., Meta, TikTok, Google)
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Ability to work in an iterative and dynamic environment

Preferred Skills:

• Experience with creative development and concepting
• Familiarity with the fiction book market
• Proficiency in data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: Candidates with experience in strategy or analytical roles at consulting firms or media businesses may also be well-suited for this position.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 per year

Benefits: Not specified in the job description

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Benefits and working hours may be industry-standard for this role and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Book subscription and online retail

Company Size: 51-200 employees

Founded: 1926

Company Description:

• Book of the Month is a book subscription service that focuses on bringing the best new fiction to its readers
• The company aims to celebrate and champion emerging authors and provide readers with books they might not have found elsewhere
• Since its founding, BOTM has chosen many unknown books that later became iconic works of American fiction

Company Specialties:

• Book subscription service
• Online retail
• Fiction book curation

Company Website: app.bookofthemonth.com/join-our-team

ASSUMPTION: Book of the Month is a well-established company in the online retail industry with a strong focus on curating high-quality fiction for its readers.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: This role reports directly to the Head of Growth or a similar position

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Potential to advance to a director or VP role within the growth team
• Opportunities to expand responsibilities based on company growth and success
• Chance to work on high-impact projects and drive significant business growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 34 W 27th St., Floor 10, New York, NY 10001

Geographic Context:

• New York City is a major hub for the publishing and media industries
• The office is located in the heart of Manhattan's Flatiron District
• The area offers numerous amenities, including restaurants, shops, and public transportation

Work Schedule: Standard full-time work hours, with potential for flexible scheduling

ASSUMPTION: The office environment is likely to be fast-paced, collaborative, and dynamic, reflecting the company's focus on growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the growth team
• Final interview with the Head of Growth or another senior leader

Key Assessment Areas:

• Customer acquisition strategies and tactics
• Campaign optimization and creative testing
• Collaboration and communication skills
• Problem-solving and analytical skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience in customer acquisition and growth
• Demonstrate a strong understanding of paid marketing channels and data-driven decision making
• Showcase examples of creative development and concepting, if applicable
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Customer acquisition, growth marketing, paid marketing, campaign optimization, creative development, data analysis, DTC marketing, fiction reading

ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Google Analytics
• Social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads)
• Data analysis tools (e.g., Excel, Google Sheets)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Passion for books and reading
• Commitment to diversity, equity, and inclusion
• Collaboration and teamwork
• Innovation and continuous learning

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in fiction and the book industry?
• Can you provide an example of a successful customer acquisition campaign you've led, and what made it successful?
• How do you approach working with creative teams to develop campaigns that drive growth?

ASSUMPTION: Candidates who are passionate about books, data-driven, and collaborative will likely be a strong fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing data-driven decision making with creative innovation
• Working with a diverse range of stakeholders, including creative teams, product teams, and senior leadership
• Adapting to changes in the market and customer preferences

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional retail or e-commerce roles, this position focuses specifically on customer acquisition and growth for a book subscription service
• Compared to other growth marketing roles, this position requires a strong understanding of the fiction book market and a passion for reading
• Career progression in this role may involve moving into a director or VP role within the growth team or transitioning into a broader marketing or general management role

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to acquire new customers from a specific demographic
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with creative teams to develop a series of video ads for a new influencer partnership

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the growth team?
• How does the company approach testing and iterating on marketing campaigns?
• What are the most significant challenges facing the growth team in the next 6-12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: app.bookofthemonth.com/join-our-team
• Customize your resume to highlight relevant experience in customer acquisition and growth
• Tailor your cover letter to explain your passion for books and reading, as well as your qualifications for the role
• Prepare examples of your creative development and concepting work, if applicable
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.