🔹 Job Title: Manager, Growth Channels
🔹 Company: Campbell's
🔹 Location: Camden, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Food and Beverage Manufacturing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong influencing skills within a matrix organization. The ideal candidate will have a proven track record in customer strategy, sales, or a related field within the CPG industry.
✅ Lead strategic Business Unit initiatives to ensure strategies deliver AOP goals and JBP commitments with customers
✅ Collaborate with brand teams to deliver commercialization and strategy for key initiatives
✅ Manage annual planning processes, customer allocations, and demand forecasting
✅ Work cross-functionally with sales, marketing, category management, and shopper insights teams
✅ Drive category growth and innovation through strategic thinking and advanced analytics
✅ Prioritize available product across customers and build/execute customer allocations where needed
✅ Synthesize multiple data sources to develop clear strategic initiatives and compelling selling stories
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, negotiation, and influencing skills.
Education: Bachelor’s Degree Required
Experience: Minimum 8 years of related experience (e.g. Customer Strategy, CPG, Sales, etc.)
Required Skills:
Preferred Skills:
ASSUMPTION: Given the strategic nature of this role, candidates with a strong background in customer strategy, sales, or a related field within the CPG industry are likely to be the best fit. Proven experience in leading change and influencing within a matrix organization is highly desirable.
Salary Range: $108,800 - $156,400 annually (based on experience and location)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level within the CPG industry. The total rewards package includes competitive health, dental, 401k, and wellness benefits beginning on the first day of employment.
Industry: Campbell's operates in the Food and Beverage Manufacturing industry, with a focus on consumer packaged goods (CPG). The company has a strong market presence and a portfolio of iconic brands.
Company Size: Campbell's is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Campbell's was founded in 1869 and has a rich history of innovation and connecting people through food they love.
Company Description:
Company Specialties:
Company Website: https://www.thecampbellscompany.com/
ASSUMPTION: Campbell's is a well-established company with a strong brand portfolio and a commitment to responsible corporate citizenship. The company's size and industry position offer opportunities for career growth and development.
Career Level: This role is at the manager level, with the opportunity to influence strategic direction and drive growth for Campbell's Snacks division.
Reporting Structure: The Manager, Growth Channels will report to the Sr Director, Customer Strategy – Snacks and interact regularly with sales, brand, revenue management, category management, and shopper insights teams.
Work Arrangement: This is an on-site role, with the opportunity for some flexibility in work arrangements based on business needs and team dynamics.
Growth Opportunities:
ASSUMPTION: This role offers the opportunity to work on strategic initiatives that drive business growth and have a significant impact on Campbell's Snacks division. The cross-functional nature of the role provides exposure to various aspects of the business and the chance to develop new skills and gain experience.
Office Type: Campbell's headquarters is a modern, professional office environment with on-site amenities such as a fitness center, day care, and a company store.
Office Location(s): One Campbell Place, Camden, NJ 08103, USA
Geographic Context:
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility based on business needs and team dynamics.
ASSUMPTION: The work environment at Campbell's headquarters is professional and collaborative, with access to on-site amenities that support work-life balance. The location in Camden, New Jersey, offers access to cultural attractions and entertainment, with a mix of urban and suburban neighborhoods.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Strategy, CPG, Sales, Strategic Planning, Cross-Functional Collaboration, Growth, P&L Drivers, Category Management
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's strategic thinking, cross-functional collaboration, and cultural fit. Tailoring application materials to the specific needs of the role and demonstrating a strong understanding of Campbell's business will be crucial for success.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and data visualization tools for data analysis and presentation. Familiarity with project management tools and CRM software is also beneficial for managing cross-functional projects and customer relationships.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Campbell's values a strong cultural fit and looks for candidates who embody their core values and can thrive in a collaborative, cross-functional work environment. Demonstrating a strong alignment with Campbell's values and providing specific examples of how you've embodied them in your past experiences will be crucial for success in the interview process.
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong strategic thinking, cross-functional collaboration, and adaptability. Candidates should be prepared to work in a fast-paced, competitive environment and be comfortable with the demands of a matrix organization.
ASSUMPTION: This role offers a unique opportunity to drive growth and innovation within Campbell's Snacks division through strategic planning and cross-functional collaboration. While there may be similarities to other customer strategy roles in the CPG industry, this role places a greater emphasis on driving growth and innovation through strategic thinking and advanced analytics.
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of this role, with a focus on driving growth and innovation through data-driven insights and collaboration with key stakeholders.
ASSUMPTION: Asking these questions will help you better understand the specific needs of the role, the dynamics of the team, and the opportunities for growth and development within Campbell's Snacks division.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.