Manager, Growth Content Marketing, Americas

📌 Core Information

🔹 Job Title: Manager, Growth Content Marketing, Americas

🔹 Company: Airwallex

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-21

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO-driven content strategies to align with business goals and resonate with target audiences
• Creating and editing high-quality, engaging, and relevant content that balances SEO optimisation with a reader-first approach
• Collaborating with cross-functional teams to ensure content consistency and impact
• Staying current with industry trends and best practices in SEO, content marketing, and digital strategy

ASSUMPTION: This role requires a strong balance of strategic thinking, creativity, and project management skills to succeed.

📋 Key Responsibilities

✅ Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets

✅ Create and edit high-quality, engaging, and relevant content that balances SEO optimisation with a reader-first approach

✅ Collaborate with cross-functional teams—including design, product marketing, and regional marketers—to ensure content consistency and impact

✅ Stay current with industry trends and best practices in SEO, content marketing, and digital strategy

✅ Manage the editorial calendar and oversee content production timelines

✅ Work with a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex’s value propositions

✅ Provide editorial feedback and guidance to junior writers and external contributors as needed

✅ Fact-check all content and ensure accuracy, correct grammar, and alignment with editorial standards

✅ Support the publishing and formatting of content within our Content Management System (CMS)

✅ Maintain high editorial standards while ensuring deadlines and performance targets are met

✅ Leverage AI tools effectively to enhance content creation and efficiency

✅ Establish and optimise workflows for content planning, development, and approval

✅ Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations)

✅ Partner closely with the SEO team to grow blog traffic in line with quarterly goals

✅ Ensure all content aligns with the Airwallex brand voice, tone, and editorial style

✅ Track and report on content performance to measure impact and guide future strategy

ASSUMPTION: This role requires strong project management and writing skills, as well as the ability to work both independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 5 years experience in SEO content management, with a strong track record of driving organic growth

Required Skills:

• Exceptional writing, editing, and grammar skills, with a keen eye for detail
• Experience in B2B content marketing, preferably within the finance or fintech sector
• Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders
• Hands-on experience using content management systems (CMS) to publish and manage digital content
• Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics
• Deep expertise in SEO content best practices, including familiarity with Google’s E-E-A-T guidelines
• Adaptable and growth-minded, with a bias for action and comfort operating in a fast-paced, high-growth startup environment
• Ability to navigate ambiguity, take initiative, and drive projects forward independently

Preferred Skills:

• Experience in content marketing within the finance or fintech sector

ASSUMPTION: While the preferred qualifications are not mandatory, they would be highly beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $105,000 - $165,000 USD per year (based on industry standards for a Manager, Growth Content Marketing role in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off
• Flexible work arrangements
• Employee stock options

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Airwallex operates in the competitive financial services sector, focusing on global payments and financial operations for modern businesses.

Company Size: Airwallex is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.

Founded: Airwallex was founded in 2015 and has since grown to support over 150,000 businesses globally.

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance.
• The company takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders.
• Airwallex is trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more.

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex's focus on global payments and financial operations for modern businesses makes it an attractive option for candidates interested in fintech and B2B marketing.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic decision-making and team leadership.

Reporting Structure: The Growth Content Marketing Manager will report directly to the Head of Marketing, Americas.

Work Arrangement: This role is based in San Francisco and requires on-site work, with some flexibility for remote work.

Growth Opportunities:

• As Airwallex continues to expand, there may be opportunities for the Growth Content Marketing Manager to grow into a leadership role or take on additional responsibilities.
• The company's focus on innovation and technology provides ample opportunities for professional development.

ASSUMPTION: This role offers significant growth potential for the right candidate, as Airwallex continues to expand its global presence.

🌍 Location & Work Environment

Office Type: Airwallex's San Francisco office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1460 Mission St, #02W101, San Francisco, California 94103, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem.
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities.
• San Francisco has a Mediterranean climate, with mild winters and cool, dry summers.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work.

ASSUMPTION: The San Francisco office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager and a cross-functional team member
• Final interview with the Head of Marketing, Americas
• Background check and offer extension

Key Assessment Areas:

• Content creation and editing skills
• SEO knowledge and strategy development
• Project management and stakeholder communication
• Alignment with Airwallex's brand voice and editorial style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of SEO best practices and content marketing strategies in your application materials.
• Prepare examples of your previous content work to discuss during the interview.
• Research Airwallex's brand voice and editorial style to ensure your application materials align with the company's guidelines.

ATS Keywords: SEO content, growth marketing, content strategy, project management, stakeholder communication, brand voice, editorial style, fintech, B2B marketing

ASSUMPTION: The interview process will focus on assessing the candidate's content creation, SEO, and project management skills, as well as their cultural fit with Airwallex.

🛠️ Tools & Technologies

• Content Management System (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, JIRA)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: The specific tools and technologies used may vary depending on Airwallex's internal processes and the candidate's role-specific needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Inclusive

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and growth-minded

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong bias for action and a growth mindset?
• Are you able to navigate ambiguity and take initiative to drive projects forward?

ASSUMPTION: Airwallex values candidates who are adaptable, collaborative, and results-driven, with a strong bias for action and a growth mindset.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously.
• The role may involve working with global stakeholders, requiring strong communication and project management skills.
• The competitive nature of the fintech industry may present challenges in driving organic growth and maintaining market share.
• The San Francisco office may have a high cost of living, which could impact the candidate's overall compensation package.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning for the right candidate.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position places a stronger emphasis on SEO strategy and organic growth.
• In the fintech industry, content marketing plays a critical role in building brand awareness, educating customers, and driving conversions.
• Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as Airwallex continues to grow.

ASSUMPTION: This role offers a unique blend of content marketing, SEO strategy, and project management, making it an attractive option for candidates interested in fintech and B2B marketing.

📝 Sample Projects

• Developing a comprehensive content strategy to drive organic traffic and conversions for Airwallex's blog
• Creating a series of SEO-optimized blog posts and landing pages to educate customers about Airwallex's global payment solutions
• Managing a team of freelance writers and external contributors to ensure consistent quality and alignment with Airwallex's brand voice

ASSUMPTION: These sample projects illustrate the strategic, creative, and project management aspects of the Growth Content Marketing Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Airwallex support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Airwallex measure the success of its content marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These questions will help candidates better understand the role's expectations, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your SEO, content marketing, and project management expertise.
• Prepare examples of your previous content work to discuss during the interview, showcasing your ability to create high-quality, engaging, and SEO-optimized content.
• Research Airwallex's brand voice and editorial style to ensure your application materials align with the company's guidelines.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your materials.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.