📌 Core Information
🔹 Job Title: Manager, Growth Marketing
🔹 Company: Harry’s
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (In-office Tue, Wed, Thu)
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling growth marketing efforts across Harry’s and Flamingo
- Strategizing, executing, and optimizing performance marketing campaigns
- Managing customer acquisition across multiple channels
- Collaborating cross-functionally with various teams and external vendors
- Analyzing performance data to inform future campaigns and strategies
ASSUMPTION: This role requires a strong data-driven approach and experience in management consulting, strategy & operations, or a similar field.
📋 Key Responsibilities
✅ Define strategy, manage, and efficiently scale customer acquisition across multiple channels
✅ Lead and perform campaign planning, execution, and optimization to deliver sales and ROI targets
✅ Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
✅ Track and report on performance, identifying key wins and learnings to advise future campaigns
✅ Identify opportunities to expand into new digital channels
✅ Work cross-functionally on projects across Harry’s and Flamingo portfolio of products
✅ Track emerging trends and identify new, innovative ways to evolve growth marketing strategy, grow the audience, and drive new customers
ASSUMPTION: This role involves a high level of autonomy and requires strong initiative, creativity, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 2-3+ years in management consulting, strategy & operations, technology, or a similar background
Required Skills:
- Proven track record of success in a similar role
- Intensely data-driven approach with a persistent desire to look for opportunities through data analysis
- Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
- Experience working with complex omni-channel attribution models
Preferred Skills:
- Experience in the consumer goods or e-commerce industry
- Familiarity with the Harry’s brand and products
ASSUMPTION: While not explicitly stated, a strong understanding of the consumer goods industry and digital marketing channels is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $120,400 - $150,000 per year (based on location, skill level, and experience)
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Sabbatical leave (4 weeks after 5 years, 6 weeks after 10 years, 8 weeks after 15 years)
- Paid parental leave (20 weeks for birth parents, 16 weeks for other paths to parenthood)
- Fun IRL and virtual events
- Free products from all of our brands
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue, Wed, Thu)
ASSUMPTION: The salary range provided is based on the company's size and industry, and the final offer will be based on the candidate's location, skill level, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit, entrepreneurial culture)
Founded: 2013 (Part of Mammoth Brands, founded in 2019)
Company Description:
- Harry’s is a men’s grooming brand offering high-quality shave, body, hair, and skin care products at an exceptional value
- Launched in 2013, Harry’s has become the #2 shave brand globally and expanded its product range
- Harry’s is part of Mammoth Brands, a modern CPG company driven by a mission to “Create Things People Like More”
Company Specialties:
- Razors and shaving products
- Grooming and personal care
- E-commerce and design
- User experience and consumer products
Company Website: harrys.com
ASSUMPTION: Harry’s offers a unique value proposition in the men’s grooming market, focusing on quality products at an affordable price point.
📊 Role Analysis
Career Level: Mid-level management (Manager)
Reporting Structure: Reports to the Director of Growth Marketing
Work Arrangement: Hybrid (In-office Tue, Wed, Thu) with flexible working hours
Growth Opportunities:
- Potential to expand the role's scope as the company grows and enters new markets
- Opportunities to work on cross-functional projects and collaborate with various teams
- Possibility to take on more responsibility and advance within the company
ASSUMPTION: This role offers significant growth potential as Harry’s continues to expand its product offerings and enter new markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with fully stocked kitchens, snacks, coffee, and drinks
Office Location(s): New York, NY (SoHo)
Geographic Context:
- New York, NY is a major hub for consumer goods and e-commerce companies
- The SoHo office is conveniently located in one of Manhattan's most vibrant neighborhoods
- Harry’s offers a hybrid work arrangement, allowing for a better work-life balance
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue, Wed, Thu)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Director of Growth Marketing
Key Assessment Areas:
- Data-driven approach and analytical skills
- Campaign strategy and execution
- Cross-functional collaboration and communication
- Cultural fit and alignment with Harry’s values
Application Tips:
- Highlight relevant experience and achievements in data-driven marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of your work and be ready to discuss them during the interview
- Research Harry’s and Mammoth Brands to demonstrate your understanding of the company and its mission
ATS Keywords: Growth Marketing, Performance Marketing, Customer Acquisition, Data Analysis, Campaign Planning, Omni-Channel Strategy, Attribution Models, Cross-Functional Collaboration, Trend Analysis, Risk Management, Execution, Optimization, Reporting
ASSUMPTION: The interview process will focus on assessing the candidate's data-driven approach, campaign strategy, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Display advertising platforms
- Affiliate marketing tools
- Attribution modeling software
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Create Things People Like More
- Be Good
- Take Ownership
- Work Together
- Be Curious
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and entrepreneurial
- Results-oriented and action-taking
Self-Assessment Questions:
- How do you approach data analysis to inform marketing strategies?
- Can you describe a time when you had to take ownership of a challenging project or situation?
- How do you collaborate with cross-functional teams to achieve shared goals?
ASSUMPTION: Harry’s values a data-driven, collaborative, and results-oriented work environment, with a strong focus on creating exceptional products that people love.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Balancing data-driven decision-making with creative problem-solving
- Working in a fast-paced, entrepreneurial environment with a high degree of autonomy
ASSUMPTION: These challenges are inherent to the role and require a strong, data-driven, and adaptable candidate to succeed.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position offers a unique opportunity to work on both Harry’s and Flamingo brands, allowing for greater exposure and impact
- Harry’s is a well-established brand in the men’s grooming market, providing a stable foundation for growth and innovation
- This role offers significant growth potential as Harry’s continues to expand its product offerings and enter new markets
ASSUMPTION: This role offers a unique blend of stability, growth potential, and cross-functional collaboration, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive new customer acquisition for Harry’s
- Analyzing customer data to identify trends and optimize marketing strategies for Flamingo
- Collaborating with cross-functional teams to launch a new product line and drive its marketing success
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and cross-functional nature of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
- How does the team approach cross-functional collaboration, and what opportunities are there to work with other departments?
- What are the most important qualities and skills for success in this role, according to the team?
- How does Harry’s support the professional development and growth of its employees?
- What are the next steps for the growth marketing team, and how can this role contribute to achieving those goals?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work and be ready to discuss them during the interview
- Research Harry’s and Mammoth Brands to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
