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Manager, Growth Marketing

NBCUniversal
Full-time
On-site
Universal City, California, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Growth Marketing

πŸ”Ή Company: NBCUniversal

πŸ”Ή Location: Universal City, California

πŸ”Ή Job Type: Full-time, Hybrid (3 days per week on-site)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 29, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Developing promotional pricing strategies for subscriber acquisition, upgrades, and retention
  • Identifying and evaluating new growth opportunities to drive sustainable subscriber and revenue growth
  • Collaborating cross-functionally with teams such as Product, Marketing, and Finance
  • Creating clear and compelling strategic presentations to communicate pricing and growth recommendations

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various stakeholders. It is ideal for candidates passionate about entertainment, media, technology, or pricing, and familiar with current industry trends.

πŸ“‹ Key Responsibilities

βœ… Support development of promotional pricing strategies across ad-hoc and lifecycle scenarios

βœ… Create and present clear and compelling strategic presentations to communicate pricing and growth recommendations

βœ… Develop business cases and strategic memos to identify new opportunities, articulate rationale, and evaluate past initiatives

βœ… Identify and evaluate key growth levers by developing strategic frameworks to assess initiative viability, subscriber impact, and financial outcomes

βœ… Contribute to the conceptual design of new pricing tests and growth initiatives, supporting hypothesis development and prioritization

βœ… Analyze and synthesize strategic insights for dissemination via presentations, wrap-up documents, and leadership briefings

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration. It requires strong problem-solving skills and the ability to influence stakeholders without direct authority.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Business, or an analytical field

Experience: 3+ years of experience in strategy, business analysis, pricing, or growth, ideally within the streaming, subscription, or digital consumer space

Required Skills:

  • Proficiency with Microsoft Office suite (especially PowerPoint and Excel)
  • Experience crafting business cases and strategic recommendations based on both quantitative and qualitative inputs
  • Strong analytical and problem-solving skills
  • Ability to work cross-functionally and influence stakeholders without direct authority
  • Detail-oriented, organized, and able to work flexibly in a dynamic, fast-paced environment

Preferred Skills:

  • Passionate about entertainment, media, technology, or pricing, including knowledge of current industry trends/thinking
  • Communicative and collaborative, comfortable with a wide variety of stakeholders
  • Flexible and open-minded
  • Results-oriented with a high attention to detail
  • Experience with industry software such as Airtable

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio of past projects may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: $95,000 - $115,000 (bonus eligible). This range is based on industry standards for mid-level marketing roles in the Los Angeles area, considering the required experience and the hybrid work arrangement.

Benefits:

  • Medical, dental, and vision insurance
  • 401(k) plan
  • Paid leave
  • Tuition reimbursement
  • Variety of discounts and perks

Working Hours: Full-time, typically 40 hours per week. The hybrid work arrangement requires being on-site a minimum of three days per week.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers. NBCUniversal is a leading media and entertainment company, creating and distributing world-class content across various platforms.

Company Size: 10,001+ employees. As a large company, NBCUniversal offers extensive resources and opportunities for professional growth.

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric, which later merged with NBC.

Company Description:

  • NBCUniversal owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
  • The company produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
  • NBCUniversal has world-renowned theme parks and attractions through Universal Destinations & Experiences

Company Specialties:

  • Content creation and distribution
  • Theme parks and consumer experiences
  • News and entertainment broadcasting

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal's extensive portfolio of brands and content makes it an attractive employer for those interested in the entertainment industry.

πŸ“Š Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in strategy, business analysis, pricing, or growth.

Reporting Structure: This role reports directly to the Growth organization at Peacock. The team has two core focus areas: promotional pricing strategy and growth levers.

Work Arrangement: Hybrid. The role requires being on-site a minimum of three days per week, with the remaining days being flexible.

Growth Opportunities:

  • As a large company, NBCUniversal offers opportunities for career progression within its various divisions
  • The role's focus on strategic thinking and cross-functional collaboration can help develop skills valuable for future leadership positions
  • Working on high-impact projects can lead to increased visibility and recognition within the organization

ASSUMPTION: The hybrid work arrangement provides flexibility while ensuring collaboration and engagement with on-site colleagues.

🌍 Location & Work Environment

Office Type: Corporate office. The role is based at NBCUniversal's Universal City Plaza location in Universal City, California.

Office Location(s): 100 Universal City Plaza, Universal City, California

Geographic Context:

  • The office is located in the San Fernando Valley, approximately 12 miles north of downtown Los Angeles
  • The area offers a mix of urban and suburban environments, with numerous entertainment and cultural attractions nearby
  • The office is easily accessible by major highways and public transportation

Work Schedule: Full-time, typically 40 hours per week. The hybrid work arrangement requires being on-site a minimum of three days per week, with the remaining days being flexible.

ASSUMPTION: The office location provides easy access to various entertainment and cultural attractions, making it an attractive work environment for those interested in the entertainment industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with cross-functional stakeholders
  • Final interview with the hiring manager or a panel of decision-makers

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Communication and presentation skills
  • Cross-functional collaboration and stakeholder management
  • Industry knowledge and passion for entertainment, media, technology, or pricing

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the entertainment industry and NBCUniversal's business
  • Prepare examples of your analytical work and strategic recommendations from past projects
  • Practice presenting your ideas clearly and concisely, as this is a critical aspect of the role

ATS Keywords: Marketing, Strategy, Business Analysis, Pricing, Growth, Analytical Skills, Problem-Solving, Cross-Functional Collaboration, Microsoft Office, PowerPoint, Excel, Entertainment Industry, NBCUniversal

ASSUMPTION: The interview process will assess your analytical, communication, and collaboration skills, as well as your understanding of the entertainment industry and NBCUniversal's business.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (PowerPoint, Excel)
  • Industry-specific software (e.g., Airtable)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with industry-specific software and data analysis tools is preferred.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusive: NBCUniversal champions an inclusive culture and strives to attract and develop a talented workforce
  • Impactful: The company's impact is rooted in improving communities where employees, customers, and audiences live and work
  • Collaborative: NBCUniversal has a rich tradition of giving back and ensuring employees have opportunities to serve their communities

Work Style:

  • Dynamic: The role requires working in a fast-paced, ever-changing environment
  • Cross-functional: The role involves collaborating with various teams, such as Product, Marketing, and Finance
  • Strategic: The role requires strategic thinking, data analysis, and clear communication of insights

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced work environment?
  • Are you comfortable working with a wide variety of stakeholders and collaborating cross-functionally?
  • Do you have a strong analytical mindset and the ability to communicate complex ideas clearly and concisely?

ASSUMPTION: NBCUniversal values candidates who are comfortable working in a dynamic, cross-functional environment and who can communicate effectively with various stakeholders.

⚠️ Potential Challenges

  • The role requires working with large datasets and performing complex analyses, which can be time-consuming and challenging
  • The hybrid work arrangement may present communication and collaboration challenges, requiring extra effort to stay connected with on-site colleagues
  • The entertainment industry is constantly evolving, requiring the role to adapt to new trends and technologies
  • The role may involve working on high-stakes projects with tight deadlines, which can be stressful and demanding

ASSUMPTION: While the role presents challenges, it also offers opportunities for professional growth and impact within a leading entertainment company.

πŸ“ˆ Similar Roles Comparison

  • Compared to related roles in other industries, this position offers a unique opportunity to work within the entertainment industry, with a focus on driving growth and subscriber acquisition
  • Unlike other roles, this position requires a strong understanding of promotional pricing strategies and their impact on subscriber behavior
  • Career progression in this role may lead to opportunities in entertainment, media, or technology, depending on the candidate's interests and skills

ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and cross-functional collaboration, making it an attractive opportunity for candidates interested in the entertainment industry.

πŸ“ Sample Projects

  • Developing a comprehensive analysis of promotional pricing strategies for a new streaming service launch
  • Identifying and evaluating key growth levers for an existing subscription-based entertainment platform
  • Creating a strategic framework to assess the viability, subscriber impact, and financial outcomes of potential pricing tests and growth initiatives

ASSUMPTION: These sample projects illustrate the strategic, analytical, and cross-functional nature of the role, as well as the impact it can have on the entertainment industry.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • How does the company support the professional development and growth of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does the company measure the success of its promotional pricing strategies and growth initiatives?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and its culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your analytical work and strategic recommendations from past projects
  • Practice presenting your ideas clearly and concisely, as this is a critical aspect of the role
  • Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.