📌 Core Information
🔹 Job Title: Manager, Growth Marketing Campaigns
🔹 Company: Intapp
🔹 Location: US NC Remote, US NY Remote, US TX Remote, US GA Remote, US FL Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: Remote-Friendly (Multiple Remote Locations)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel demand generation campaigns to drive qualified leads and revenue growth
- Creating and managing content marketing strategies across various platforms
- Utilizing marketing automation tools and CRM systems to track and analyze campaign performance
- Implementing and optimizing paid advertising campaigns across multiple channels
- Collaborating with cross-functional teams to ensure alignment on target audiences, messaging, and lead handoff processes
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a dynamic environment. The ideal candidate will have experience in developing and executing successful marketing programs that drive business results.
📋 Key Responsibilities
✅ Develop and execute multi-channel demand generation campaigns to drive qualified leads and revenue growth
✅ Create and manage content marketing strategies, including social content, web content, email campaigns, and other collateral
✅ Utilize marketing automation tools and CRM systems to track and analyze campaign performance, optimize efforts, and report on key metrics
✅ Implement and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, and other relevant channels
✅ Coordinate with external agencies and vendors as needed to support demand-generation efforts
✅ Develop and manage budgets for demand-generation activities
✅ Collaborate with sales teams to ensure alignment on target audiences, messaging, and lead handoff processes
✅ Lead monthly steering committee meetings and provide weekly updates for relevant stakeholders to plan campaigns, gather feedback, and report performance
✅ Collaborate across Intapp and its ecosystem to meet company project goals and deadlines
✅ Adapt to changing priorities and take on new responsibilities as required by the business
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, leadership, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 3+ years of experience in strategic marketing roles, preferably within the technology industry
Required Skills:
- Proven track record of developing and executing successful marketing programs that drive business results
- Strong project management and organizational skills
- Exceptional leadership and communication skills, with the ability to collaborate effectively across functions and influence stakeholders at all levels
- Excellent written and verbal communication skills
- Strong analytical capabilities, with the ability to derive insights from data and translate them into actionable marketing strategies
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with Google Ads and LinkedIn advertising platforms
- Experience in a B2B marketing role
ASSUMPTION: The ideal candidate will have a strong background in strategic marketing, with a proven track record of driving business results through effective campaign management.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 per year (Base Pay Range for New York City-based roles)
Benefits:
- Competitive base salary plus variable compensation and equity
- Generous paid parental leave, including adoptive leave
- Traditional comprehensive benefits, plus:
- Generous paid time off
- Tuition reimbursement plan
- Family formation benefit offered by Carrot
- Wellness programs and benefits provided by Modern Health
- Paid volunteer time off and donation matching for the causes you care about
- Opportunities for personal growth and professional development
- Open, collaborative environment where your background and contributions are valued
- Experience at a growing public company where you can make an impact and achieve your goals
- Open offices and kitchens stocked with beverages and snacks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is for New York City-based roles. For remote locations, the salary may be adjusted based on the cost of living in the respective area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing intelligence-driven solutions for professional services firms
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: 2000, with headquarters in Palo Alto, CA
Company Description:
- Intapp helps professionals turn knowledge, relationships, and operational insights into value using Applied AI
- Offers industry-specific solutions to drive new growth and multiply opportunities for clients in accounting, consulting, investment banking, legal, private capital, and real assets
- Provides a collaborative and dedicated work environment with opportunities for personal and professional growth
Company Specialties:
- Conflicts Management
- Time Management
- Workflow
- Experience Management
- Terms Management
- Professional Services
- Platform
- Applied AI
- Financial Services
- Accounting
- Consulting
- Private Equity
- Private Capital
- Real Estate
- Corporate Development
- DealCloud
- CRM
- Onboarding
- Risk and Compliance
- Lateral Hire
- Deal Management
- Relationship Management
- Business Development
- and Investment Banking
Company Website: Intapp.com
ASSUMPTION: Intapp is a well-established company with a strong focus on providing innovative solutions to professional services firms. The company's size and industry specialties provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior Level (2-5 years of experience)
Reporting Structure: Reports directly to the Senior Manager of Growth Marketing Campaigns
Work Arrangement: Remote-friendly with multiple remote locations available
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-impact campaigns and projects
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's marketing efforts and contribute to its continued success.
🌍 Location & Work Environment
Office Type: Open offices with kitchens stocked with beverages and snacks
Office Location(s): Multiple remote locations available (US NC, US NY, US TX, US GA, US FL)
Geographic Context:
- Remote-friendly with multiple locations across the United States
- Opportunity to work with a diverse and distributed team
- Flexible work arrangements to accommodate different time zones
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones
ASSUMPTION: The remote-friendly work environment provides flexibility and the opportunity to work with a diverse and distributed team, fostering a dynamic and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and campaign development skills
- Project management and organizational skills
- Communication and leadership skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Intapp's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Be prepared to discuss specific campaign successes and challenges, as well as the strategies you employed to overcome them
- Demonstrate your ability to work effectively in a remote and collaborative environment
- Showcase your understanding of Intapp's business and the role's requirements
ATS Keywords: Marketing Campaigns, Demand Generation, Content Marketing, Paid Advertising, Marketing Automation, CRM, Strategic Marketing, Project Management, Leadership, Collaboration, Teamwork, Data-Driven Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign development skills, project management, communication, and cultural fit. Applicants should be prepared to discuss their marketing experience and provide specific examples of their accomplishments.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Paid advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Intapp's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We embrace a growth mindset and continuously seek to learn and improve
- Collaboration: We work together to achieve common goals and support each other's success
- Dedication: We are committed to our work and strive to deliver exceptional results
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Flexible and adaptable, with a willingness to take on new responsibilities and learn new skills
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns that drive business results?
- Are you comfortable working in a dynamic and fast-paced environment, managing multiple priorities simultaneously?
- Do you thrive in a collaborative and inclusive work environment, with a strong emphasis on teamwork and open communication?
ASSUMPTION: Intapp values curiosity, collaboration, and dedication, and seeks candidates who are passionate about their work, committed to continuous learning, and dedicated to supporting the company's mission and goals.
⚠️ Potential Challenges
- Managing multiple priorities and campaigns simultaneously in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders, often remotely
- Adapting to changing priorities and taking on new responsibilities as required by the business
- Working with external agencies and vendors to support demand-generation efforts
- Ensuring alignment on target audiences, messaging, and lead handoff processes with sales teams
ASSUMPTION: The potential challenges associated with this role require strong project management, communication, and leadership skills, as well as the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role focuses more on campaign development and execution than strategy and planning, compared to a Senior Manager or Director-level position
- Intapp's industry focus on professional services firms differentiates it from other technology companies, requiring a strong understanding of the industry and its unique challenges
- Career progression in this role may involve moving into a senior-level position within the marketing department or exploring opportunities in related fields such as product marketing or sales
ASSUMPTION: This role offers a unique blend of campaign management and strategic marketing experience, with the potential to grow into a senior-level position or explore opportunities in related fields.
📝 Sample Projects
- Developing and executing a multi-channel demand generation campaign to drive qualified leads and revenue growth for a new product launch
- Creating and managing content marketing strategies to support a rebranding initiative, including social media content, blog posts, email campaigns, and other collateral
- Implementing and optimizing paid advertising campaigns across multiple channels to support a targeted account-based marketing (ABM) strategy
ASSUMPTION: The sample projects listed above provide a snapshot of the types of initiatives the ideal candidate might work on in this role, demonstrating the breadth of responsibilities and the opportunity to make a significant impact on the company's marketing efforts.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how does this role address them?
- How does this role collaborate with other departments, such as sales and product marketing, to ensure alignment on target audiences, messaging, and lead handoff processes?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Intapp support work-life balance for its employees, particularly those working remotely?
- What are the most important qualities and skills Intapp looks for in a successful candidate for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit for your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare for behavioral and skills-based interviews by practicing common marketing interview questions and developing thoughtful responses
- Research Intapp's business and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
