📌 Core Information
🔹 Job Title: Manager, Growth Marketing (GC)
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through strategy, planning, and execution on existing and emerging channels
- Managing select growth channels and external partners to deliver high-impact campaigns
- Optimizing total marketing mix to hit KPI targets and continuously auditing the business and market for opportunities
- Collaborating with cross-functional teams to improve customer acquisition and retention
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple priorities and cross-functional teams.
📋 Key Responsibilities
✅ Lead strategy and execution across select growth channels to drive reach and optimize for quality conversions
✅ Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization
✅ Develop, brief, and review creative assets and messaging in partnership with the Product Marketing Manager
✅ With Strategy & Operations + Channel Leads, manage day-to-day steering of total marketing mix to hit KPI targets
✅ Monitor campaign performance across initiatives, using data and insights to guide optimizations and inform strategic decisions
✅ Identify and explore new marketing opportunities that align with business goals
✅ Regularly audit and identify opportunities within customer retention
✅ Stay informed on industry trends, competitor strategies, new growth tactics, and Gen-AI opportunities to fuel innovation and differentiation
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and communication skills to manage multiple priorities and cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agency with a focus on D2C/eCommerce/subscription models
Required Skills:
- Proven success managing paid marketing channels and campaigns, with measurable results tied to CAC, ROI, or LTV
- Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus
- Highly organized with strong project management and communication skills
- Creative problem-solver with a customer-obsessed mindset
- Collaborative with a strategic and insightful approach
- Results-oriented with a focus on driving meaningful improvements in acquisition and retention
- Adaptable with the ability to thrive in fast-paced environments and deliver under pressure
Preferred Skills:
- Experience with meal kit or subscription-based businesses
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience with meal kit or subscription-based businesses may be beneficial but is not required for this role.
💰 Compensation & Benefits
Salary Range: $121,500 - $136,700 USD per year (New York Pay Range, may vary based on location)
Benefits:
- Flexible working arrangements
- Discounts on HelloFresh boxes
- Health and well-being programs
- Learning and development programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the New York location and may vary based on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically meal kit delivery
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2011, with a strong track record of innovation and success in the meal kit industry
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- From its founding in Europe, HelloFresh has grown to become the world's leading meal kit company and food solutions group.
- HelloFresh delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg
ASSUMPTION: HelloFresh is a well-established company with a strong commitment to sustainability, customer satisfaction, and employee diversity.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports to the Marketing Director of Green Chef and involves close collaboration with the broader Marketing organization, Finance, Analytics, Brand Creative, and Product Marketing
Work Arrangement: On-site, with flexible working arrangements available
Growth Opportunities:
- Advancement within the marketing department, such as taking on more channels or managing a team
- Expansion into other areas of the business, such as product development or operations
- Career progression within HelloFresh's global organization, with opportunities in various countries and brands
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene, offering a wide range of culinary inspiration for HelloFresh's meal kit offerings
- HelloFresh's Toronto office is located in the downtown core, providing easy access to public transportation and amenities
- The city's diverse population provides a rich customer base for HelloFresh's premium meal kit service
Work Schedule: Full-time, with flexible working arrangements available
ASSUMPTION: The Toronto office provides a dynamic and collaborative work environment, with easy access to the city's diverse culinary scene and customer base.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with HelloFresh's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with growth marketing, campaign management, and data analysis
- Research HelloFresh's mission, values, and recent initiatives to demonstrate your enthusiasm for the company and its products
ATS Keywords: Growth Marketing, Digital Marketing, Performance Marketing, Project Management, Analytical Skills, Customer Acquisition, Customer Retention, Collaboration, Creative Problem-Solving, Data-Driven Decision Making, Strategic Planning, Media Mix Optimization, Campaign Management, Market Analysis, Communication Skills, Adaptability
ASSUMPTION: HelloFresh's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads
- Excel/Sheets
- SQL (preferred)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, these tools and technologies are commonly used in growth marketing roles and are likely to be relevant for this position.
👔 Cultural Fit Considerations
Company Values:
- Quality is our recipe
- We think big and act fast
- We are one team
- We are customer-obsessed
- We are always learning
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and agile
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative and data-driven environment?
- Are you comfortable managing multiple priorities and cross-functional teams?
- Do you have a customer-obsessed mindset and a passion for driving results?
ASSUMPTION: HelloFresh values a collaborative, data-driven, and customer-focused work environment, with a strong emphasis on quality, innovation, and continuous learning.
⚠️ Potential Challenges
- Managing multiple priorities and cross-functional teams may require strong project management and communication skills
- Working in a fast-paced and dynamic environment may present unique challenges and opportunities
- Balancing customer acquisition and retention strategies may require a strategic and data-driven approach
- Competing in the meal kit industry may require a deep understanding of customer preferences and market trends
ASSUMPTION: These potential challenges are common to growth marketing roles and can be overcome with strong strategic thinking, analytical skills, and a customer-obsessed mindset.
📈 Similar Roles Comparison
- This role focuses on growth marketing for HelloFresh's premium meal kit service, Green Chef, with a focus on customer acquisition and retention
- Compared to other marketing roles, this position requires a strong analytical mindset and a focus on data-driven decision-making
- Career progression in this role may involve expanding into other areas of the business or taking on more channels or teams
ASSUMPTION: This role is unique in its focus on growth marketing for HelloFresh's premium meal kit service, with a strong emphasis on customer acquisition and retention.
📝 Sample Projects
- Developing and executing a campaign to drive customer acquisition through influencer partnerships
- Analyzing customer data to identify opportunities for improving customer retention and lifetime value
- Collaborating with cross-functional teams to optimize the total marketing mix and hit KPI targets
ASSUMPTION: These sample projects are designed to illustrate the strategic, analytical, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does HelloFresh approach customer acquisition and retention, and how does this role fit into that strategy?
- What are the biggest challenges facing the meal kit industry, and how does HelloFresh plan to address them?
- How does HelloFresh support the growth and development of its employees, particularly within the marketing department?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think strategically and ask insightful questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching HelloFresh's mission, values, and recent initiatives, and practicing your responses to common interview questions
- If selected for an in-depth interview, be prepared to present a portfolio or examples of your past work, if applicable
- After your interview, follow up with a thank-you note and any additional questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
