Manager, Growth Marketing (GC)

📌 Core Information

🔹 Job Title: Manager, Growth Marketing (GC)

🔹 Company: HelloFresh

🔹 Location: Toronto, ON

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 4-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through strategy, planning, and execution on existing and emerging channels
• Managing total marketing budget and optimizing media mix for Green Chef
• Collaborating with cross-functional teams to deliver high-impact campaigns
• Identifying and exploring new marketing opportunities to fuel innovation and differentiation

ASSUMPTION: This role requires a strong background in growth marketing, with a focus on driving customer acquisition and retention through strategic planning and execution across various channels.

📋 Key Responsibilities

✅ Lead strategy and execution across select growth channels to drive reach and optimize for quality conversions

✅ Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization

✅ Develop, brief, and review creative assets and messaging in partnership with the Product Marketing Manager

✅ With Strategy & Operations + Channel Leads, manage day-to-day steering of total marketing mix to hit KPI targets

✅ Monitor campaign performance across initiatives, using data and insights to guide optimizations and inform strategic decisions

✅ Identify and explore new marketing opportunities that align with business goals

✅ Regularly audit and identify opportunities within customer retention

✅ Stay informed on industry trends, competitor strategies, new growth tactics, and Gen-AI opportunities to fuel innovation and differentiation

ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to manage multiple priorities and cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agency with a focus on D2C/eCommerce/subscription models

Required Skills:

• Proven success managing paid marketing channels and campaigns, with measurable results tied to CAC, ROI, or LTV
• Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus
• Highly organized with strong project management and communication skills
• Creative problem-solver with a customer-obsessed mindset
• Collaborative with the ability to cultivate partnerships at all levels and departments
• Strategic and insightful with the ability to develop high-level strategies and solve complex problems
• Results-oriented with a commitment to driving meaningful improvements in both acquisition and retention
• Adaptable with the ability to thrive in fast-paced environments and stay flexible in the face of changing priorities

Preferred Skills:

• Experience with podcast and influencer marketing
• Familiarity with gift cards and next-gen marketing opportunities

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's global presence.

💰 Compensation & Benefits

Salary Range: $121,500 - $136,700 USD per year (New York Pay Range)

Benefits:

• Flexible working arrangements
• Discounts on HelloFresh boxes
• Health and well-being programs
• Learning and development opportunities

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range provided is specific to the New York location. For the Toronto location, the salary range may differ and should be discussed with the hiring manager.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions.

Company Size: HelloFresh is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded globally.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability.
• HelloFresh Group consists of six brands that cater to various customer preferences and dietary needs.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg

ASSUMPTION: HelloFresh values diversity and inclusion, fostering an environment where employees can thrive and contribute to the company's success.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Marketing Director of Green Chef.

Reporting Structure: The role involves close collaboration with the broader Marketing organization, Finance, Analytics, Brand Creative, and Product Marketing.

Work Arrangement: This is an on-site position, with the primary office location in Toronto, ON.

Growth Opportunities:

• Potential to grow within the Marketing department or explore other opportunities within the HelloFresh Group
• Chance to work on high-impact campaigns and contribute to the company's overall success
• Opportunity to learn and develop skills in various aspects of growth marketing

ASSUMPTION: HelloFresh values internal mobility and provides opportunities for employees to grow and develop within the organization.

🌍 Location & Work Environment

Office Type: HelloFresh's Toronto office is a collaborative and dynamic workspace, fostering innovation and creativity.

Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering numerous opportunities for professional growth and networking
• The city is home to various tech companies and startups, providing a dynamic and competitive job market
• Toronto has a diverse range of neighborhoods, offering various housing options and amenities

Work Schedule: Standard business hours, Monday to Friday, with the possibility of flexible working arrangements

ASSUMPTION: While the role is on-site, HelloFresh may offer flexible working arrangements, allowing employees to work remotely for a portion of the week.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Marketing Director of Green Chef

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical mindset and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with HelloFresh's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of growth marketing strategies and tactics
• Showcase your ability to manage multiple priorities and collaborate with cross-functional teams
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: Growth Marketing, Digital Marketing, Performance Marketing, Customer Acquisition, Customer Retention, Media Mix Optimization, Campaign Management, Budget Management, Market Analysis, Trend Monitoring, Strategic Planning, Project Management, Collaboration, Creativity, Problem-Solving, Data-Driven Decision Making

ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Social media platforms (e.g., Facebook, Instagram, TikTok)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Quality: We strive for excellence in everything we do
• Responsibility: We take ownership of our work and its impact on our customers and colleagues
• Continuous Improvement: We constantly seek to improve our products, services, and processes
• Fairness: We treat our customers, colleagues, and partners with fairness and respect
• Diversity: We celebrate and leverage the diversity of our global team

Work Style:

• Collaborative: HelloFresh values a team-based approach to work, with a focus on open communication and active listening
• Data-driven: The company uses data and insights to inform decision-making and drive results
• Agile: HelloFresh operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative and dynamic work environment?
• Are you comfortable using data to drive decision-making and optimize performance?
• Can you adapt to changing priorities and manage multiple projects simultaneously?

ASSUMPTION: HelloFresh values a strong cultural fit and looks for candidates who align with the company's values and work style.

⚠️ Potential Challenges

• Managing a diverse portfolio of marketing channels and campaigns simultaneously
• Balancing strategic planning with day-to-day execution and optimization
• Adapting to a fast-paced and dynamic work environment
• Collaborating with cross-functional teams and external partners to deliver high-impact campaigns

ASSUMPTION: These challenges can be overcome with strong project management skills, a customer-obsessed mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique within HelloFresh, focusing specifically on growth marketing for the Green Chef brand
• Compared to other growth marketing roles in the industry, this position offers a unique opportunity to work on a premium meal kit offering with a focus on customer acquisition and retention
• Career progression in this role may involve moving into a broader marketing leadership position or exploring other opportunities within the HelloFresh Group

ASSUMPTION: This role offers a unique opportunity to work on a high-impact project within a large and growing organization.

📝 Sample Projects

• Developing and executing a podcast marketing strategy to drive customer acquisition and brand awareness for Green Chef
• Optimizing the customer retention strategy for Green Chef, focusing on improving customer lifetime value and reducing churn
• Identifying and exploring new marketing opportunities, such as influencer partnerships or next-gen channels, to drive growth for Green Chef

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a strong understanding of growth marketing principles and a data-driven approach to decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing mix for Green Chef and how this role will contribute to its optimization?
• How does this role collaborate with other marketing teams and departments within HelloFresh?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does HelloFresh support the growth and development of its employees in this role?
• What are the most significant challenges facing the Green Chef brand, and how can this role address them?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.hellofresh.com/global/en/job/7082294/Manager-Growth-Marketing-GC
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Research HelloFresh and the Green Chef brand to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.