📌 Core Information
🔹 Job Title: Manager, Growth Partnerships - Retail Media
🔹 Company: Broadsign
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Remote
🔹 Category: Retail Media, Strategic Partnerships
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Toronto, Canada)
🚀 Job Overview
Key aspects of this role include:
- Establishing and accelerating Broadsign's presence in the Retail Media sector
- Forging critical, high-impact alliances to drive incremental value
- Operating with significant autonomy and cross-functional collaboration
- Serving as a strategic force multiplier for long-term growth
ASSUMPTION: This role requires a strategic mindset, strong negotiation skills, and a deep understanding of the retail media landscape.
📋 Key Responsibilities
✅ Proactively source, evaluate, and strategically onboard best-in-class technology platform partners
✅ Cultivate and formalize strategic relationships with leading global and regional consulting firms
✅ Develop and implement innovative, scalable monetization models tailored to specific high-potential retail verticals
✅ Lead and successfully close complex, high-stakes commercial agreements with strategic partners
✅ Orchestrate and drive cross-functional collaboration with marketing, legal, finance, product, and sales teams
✅ Serve as the relationship owner for strategic partners, driving joint business planning and fostering deep, multi-level relationships
✅ Continuously monitor and analyze partner performance, proactively identifying and implementing optimization strategies
✅ Proactively identify whitespace opportunities, emerging technologies, and innovative use cases at the critical intersection of DOOH and Retail Media
✅ Act as a critical voice internally, translating market feedback, competitive intelligence, and partner insights into actionable recommendations
✅ Develop and execute robust joint go-to-market strategies with partners to drive qualified lead generation, accelerate pipeline growth, and increase adoption of Broadsign's Platform
✅ Spearhead co-marketing and co-selling initiatives with partners to amplify market presence, build brand equity, and drive demand
ASSUMPTION: This role involves a high degree of strategic thinking, relationship management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field. An MBA or relevant Master's degree is highly preferred.
Experience: Proven track record (5+ years) in senior-level strategic partnerships, business development, or alliance management roles, specifically within the advertising technology, retail media, or enterprise SaaS sectors.
Required Skills:
- Demonstrated ability to identify, negotiate, and scale complex, high-value partnerships
- Comprehensive and current understanding of the evolving retail media landscape
- Strong familiarity with the Digital Out-of-Home (DOOH) industry and its convergence with retail media
- Extensive and proven experience in establishing, developing, and leveraging relationships with global and regional management consulting firms
- Exceptional communication, presentation, and negotiation skills
- Robust business acumen, including strong financial literacy, P&L understanding, and the ability to model partnership value, ROI, and commercial terms effectively
- Sufficient technical understanding to grasp product integration complexities, discuss API capabilities, and collaborate effectively with engineering and product teams
- Highly self-motivated, proactive, and results-oriented with a strong entrepreneurial spirit and the ability to operate independently
Preferred Skills:
- Fluency in French or Spanish
- Experience working with retail media technology platforms
ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong understanding of the retail media landscape and proven partnership negotiation skills.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Manager-level role in Retail Media with 5-10 years of experience in Toronto)
Benefits:
- Comprehensive Benefits: Complete company insurance plan (health, dental, vision, travel) effective from day one (100% employer-paid). $500 annual Health Care Savings Account (HCSA) for additional health-related expenses. Unlimited access to virtual healthcare platform (Telus Health).
- Wellness: $500 annual Wellness fund for mental/physical health and office-related expenses.
- Paid Time Off: 3 weeks vacation, plus an additional week off during the holidays, 5 sick/personal days, and 2 volunteer days.
- Retirement Savings: Group RRSP with a 50% employer matching up to 4% of your salary.
- Family Support: Parental leave salary supplement.
- Growth Opportunities: Training & development opportunities with a yearly budget to support professional growth.
Working Hours: Full-time, typically 40 hours per week with flexible hours and remote work options.
ASSUMPTION: The salary range is estimated based on industry standards for a Manager-level role in Retail Media with 5-10 years of experience in Toronto. Benefits are comprehensive and competitive.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Digital Signage Software and Advertising Technology
Company Size: 201-500 employees. This size allows for a mid-sized company culture with opportunities for growth and impact.
Founded: 2005. Broadsign has been operating for nearly two decades, providing stability and experience in the market.
Company Description:
- Broadsign believes in a world where bold creativity inspires bright ideas and digital interactions connect communities.
- They make it easier for publishers, agencies, and brands to harness the power of digital out-of-home and connect with audiences across the globe.
- Broadsign's platform powers screens at the heart of people’s lives, including airports, shopping malls, health clinics, street corners, and more.
Company Specialties:
- Digital Signage Software
- Software-as-a-Service
- Advertising Campaign Automation
- Advertising Reporting (Proof of Play)
- Digital Signage Managed Services
Company Website: broadsign.com
ASSUMPTION: Broadsign's focus on digital out-of-home and retail media makes it an exciting place for professionals in these fields to grow their careers.
📊 Role Analysis
Career Level: Managerial. This role offers the opportunity to lead strategic partnerships and drive long-term growth for the company.
Reporting Structure: This role reports directly to the Senior Vice President, Growth & Strategic Partnerships and collaborates cross-functionally with various teams, including marketing, legal, finance, product, and sales.
Work Arrangement: Remote (Toronto, Canada) with flexible hours. This arrangement offers a good work-life balance and the ability to work from home.
Growth Opportunities:
- As a foundational role, this position offers the chance to shape Broadsign's Retail Media strategy and grow with the company.
- With Broadsign's expanding presence in the retail media sector, there are opportunities for career advancement and increased responsibilities.
- Broadsign provides training and development opportunities to support professional growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, given its strategic nature and the company's expanding presence in the retail media sector.
🌍 Location & Work Environment
Office Type: Remote. Broadsign offers a remote work arrangement, allowing employees to work from home or a location of their choice within the Toronto area.
Office Location(s): 1100 Blvd. Robert-Bourassa, Montreal, Quebec H3B 3A5, CA (Headquarters)
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada, offering a diverse cultural scene, vibrant neighborhoods, and numerous job opportunities.
- The cost of living in Toronto is relatively high compared to other Canadian cities, with an average salary required to maintain a comfortable lifestyle.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time, typically 40 hours per week with flexible hours and remote work options. Broadsign offers a good work-life balance with competitive benefits and paid time off.
ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Vice President, Growth & Strategic Partnerships
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and partnership negotiation skills
- Understanding of the retail media landscape and DOOH industry
- Communication, presentation, and negotiation skills
- Business acumen and financial literacy
- Technical understanding and ability to collaborate with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your strategic partnerships experience, retail media expertise, and negotiation skills.
- Prepare examples of successful partnerships you've negotiated and the impact they had on the business.
- Research Broadsign's company culture and values to demonstrate your fit for the role and the organization.
ATS Keywords: Retail Media, Strategic Partnerships, Business Development, Alliance Management, Advertising Technology, Digital Out-of-Home, Consulting Firms, Negotiation, Relationship Management, Market Analysis, Financial Literacy, Technical Understanding, Self-Motivated, Results-Oriented
ASSUMPTION: Broadsign's interview process is designed to assess the candidate's strategic thinking, partnership negotiation skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
- Data analysis and visualization tools (e.g., Excel, Power BI)
ASSUMPTION: As a strategic role, this position requires proficiency in using various tools and technologies to manage partnerships, track performance, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Bold Creativity: Broadsign encourages employees to think outside the box and challenge the status quo.
- Bright Ideas: They foster a culture of innovation and continuous learning.
- Connected Communities: Broadsign aims to create meaningful connections between brands and audiences through digital out-of-home experiences.
Work Style:
- Collaborative: Broadsign emphasizes cross-functional collaboration and teamwork.
- Agile: The company values adaptability and the ability to pivot quickly in response to market changes.
- Data-Driven: Broadsign makes decisions based on data and analytics to optimize performance and growth.
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment where you can drive strategic growth through partnerships?
- Are you comfortable working remotely and managing your time effectively?
- Do you possess strong communication, presentation, and negotiation skills, with the ability to influence senior stakeholders?
ASSUMPTION: Broadsign's culture values bold creativity, innovation, and collaboration, making it an attractive place for professionals who thrive in dynamic, data-driven environments.
⚠️ Potential Challenges
- Managing multiple strategic partnerships simultaneously, requiring strong organizational skills and prioritization.
- Navigating the complex retail media landscape and keeping up with industry trends and competitors.
- Balancing remote work responsibilities and maintaining productivity in a home office environment.
- Adapting to Broadsign's agile work style and responding quickly to market changes.
ASSUMPTION: These challenges can be overcome with strong organizational skills, industry expertise, and a proactive approach to remote work.
📈 Similar Roles Comparison
- This role differs from other strategic partnerships positions in its focus on the Retail Media sector and the need for a deep understanding of the evolving retail media landscape.
- Broadsign's emphasis on data-driven decision-making and continuous learning sets it apart from other companies in the industry.
- Career progression in this role may involve moving into a more senior leadership position within the Growth & Strategic Partnerships team or transitioning into a different function within the organization, such as marketing or product management.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, making it an attractive option for the right candidate.
📝 Sample Projects
- Developing and executing a strategic partnership plan with a leading global consulting firm to drive retail media strategy and secure qualified referrals and joint opportunities.
- Negotiating and closing a complex commercial agreement with a technology platform partner to enhance Broadsign's technology stack and create a differentiated, high-value proposition for retail and brand clients.
- Orchestrating a cross-functional collaboration with marketing, legal, finance, product, and sales teams to successfully integrate a strategic partner, ensuring efficient, timely, and seamless partnership activation and ongoing operational excellence.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of the Manager, Growth Partnerships role and the impact it can have on Broadsign's Retail Media offering.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Broadsign's Retail Media offering and the strategic vision for its growth?
- How does the company support the professional development and growth of employees in this role?
- What is the typical career path for someone in this position, and what opportunities exist for advancement within the Growth & Strategic Partnerships team or the broader organization?
- How does Broadsign measure the success of its strategic partnerships, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic partnerships experience, retail media expertise, and negotiation skills.
- Prepare examples of successful partnerships you've negotiated and the impact they had on the business.
- Research Broadsign's company culture and values to demonstrate your fit for the role and the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
