📌 Core Information
🔹 Job Title: Manager, HCP & DTC Content Marketing
🔹 Company: Regeneron Pharmaceuticals
🔹 Location: Sleepy Hollow, New York, United States
🔹 Job Type: Full-time
🔹 Category: Biotechnology
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies targeting HCPs and DTC audiences in owned and paid channels
- Driving scalability of content, templates, components, and content guidelines across channels and individual tactics
- Managing CRM and Social programs to enhance customer engagement and retention
- Collaborating with cross-functional teams to align content with brand messaging
- Leading demand generation campaigns, integrating social and digital marketing best practices
- Analyzing customer data and insights to optimize marketing performance
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. Familiarity with healthcare marketing regulations is also crucial.
📋 Key Responsibilities
✅ Expand branded and unbranded content strategy, topics, themes and tones, messages, and experience tailored to HCPs and DTC audiences
✅ Oversee the creation of marketing collateral and promotional plans
✅ Ensure compliance with industry standards and regulations in healthcare marketing
✅ Work with Agency partners to monitor and optimize campaign effectiveness and ROI
✅ Support documentation of campaign & content calendars and channel best practices
✅ Support ongoing testing & learning initiatives, including A/B testing and engagement performance tracking
✅ Continuous generation of new ideas to support brand growth and innovation
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and collaboration with various teams. Attention to detail and a data-driven approach are essential.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Communications, or related field, MBA preferred
Experience: 3-5+ years of experience in pharmaceutical marketing, with a focus on content and CRM. 5-year experience working within pharmaceutical marketing organizations with a heavy emphasis on content marketing ranging from on-site, syndicated, and paid platforms. Experience working with MLR committees within pharmaceutical companies. Ophthalmology (Retina), Oncology or Rheumatology experience preferred.
Required Skills:
- Proven experience in content marketing, campaign management, and CRM
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Familiarity with healthcare marketing regulations and compliance
- Ability to work effectively with cross-functional teams and agency partners
Preferred Skills:
- Experience in A/B testing and engagement performance tracking
- Familiarity with marketing automation tools and CRM platforms
- Knowledge of the pharmaceutical industry and relevant therapeutic areas
ASSUMPTION: Candidates with a strong background in content marketing, a solid understanding of the pharmaceutical industry, and experience working with MLR committees will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $113,100.00 - $184,700.00 (annually)
Benefits:
- Health and wellness programs
- Fitness centers
- Equity awards
- Annual bonuses
- Paid time off
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Manager-level role in pharmaceutical marketing. Benefits are comprehensive and may vary depending on the location.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology. Regeneron is a leading biotechnology company that invents, develops, and commercializes life-transforming medicines for people with serious diseases.
Company Size: 10,001+ employees. As a large organization, Regeneron offers a wide range of opportunities for career growth and development.
Founded: 1988. Regeneron was founded with the goal of harnessing the power of innovation to improve the lives of patients with serious diseases.
Company Description:
- Regeneron is committed to improving patient outcomes through innovative medicines
- The company has a strong focus on research and development, with a pipeline of potential new medicines across various therapeutic areas
- Regeneron fosters a collaborative and inclusive work environment, with a commitment to diversity, equity, and inclusion
Company Specialties:
- Biotechnology
- Pharmaceuticals
- Research and development
- Marketing and commercialization
Company Website: www.regeneron.com
ASSUMPTION: Regeneron's size and focus on innovation provide a dynamic and challenging work environment. The company's commitment to improving patient outcomes drives its mission and culture.
📊 Role Analysis
Career Level: Managerial. This role involves leading and collaborating with cross-functional teams to develop and execute content marketing strategies.
Reporting Structure: The Manager, HCP & DTC Content Marketing will report directly to the Director of Customer Marketing.
Work Arrangement: On-site. This role requires regular on-site presence at the company's Sleepy Hollow, New York location.
Growth Opportunities:
- Potential to expand the role's scope and impact as the company's content marketing efforts grow
- Opportunities to collaborate with and learn from cross-functional teams, including research and development, medical affairs, and commercial teams
- Potential to take on additional responsibilities or lead teams as the company continues to grow
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: On-site. This role requires regular on-site presence at the company's Sleepy Hollow, New York location.
Office Location(s): 1 Rockwood Rd, Sleepy Hollow, New York 10591, United States
Geographic Context:
- The Sleepy Hollow location is approximately 30 miles north of New York City, offering easy access to urban amenities while maintaining a suburban work environment
- The area is known for its historic sites, outdoor recreation, and high-quality schools
- The company's campus features modern facilities, including a fitness center and on-site dining options
Work Schedule: Full-time, typically 40 hours per week. The work schedule may vary depending on project demands and business needs.
ASSUMPTION: The on-site work environment at Regeneron's Sleepy Hollow location offers a collaborative and engaging atmosphere, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and fit
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Director of Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Content marketing strategy and execution
- Collaboration and communication skills
- Analytical and data-driven mindset
- Familiarity with healthcare marketing regulations and compliance
- Cultural fit and alignment with Regeneron's values
Application Tips:
- Highlight relevant content marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your fit with the role's requirements and Regeneron's mission
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration
- Research Regeneron's company culture and values to demonstrate your cultural fit
ATS Keywords: Content marketing, campaign management, CRM, compliance, data analysis, collaboration, demand generation, A/B testing, customer engagement, brand messaging, marketing strategy, healthcare marketing, innovation, performance tracking, customer insights
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, content marketing expertise, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM platforms (e.g., Salesforce, HubSpot)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a data-driven mindset and a strong analytical skillset?
- Are you passionate about improving patient outcomes through innovative medicines?
ASSUMPTION: Candidates who are patient-focused, innovative, collaborative, accountable, and respectful will be well-suited for this role at Regeneron.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Navigating healthcare marketing regulations and compliance
- Collaborating effectively with cross-functional teams and agency partners
- Adapting to changes in content marketing strategies and priorities
- Balancing the need for innovation with the requirement for regulatory compliance
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and navigate the complexities of healthcare marketing regulations in this role.
📈 Similar Roles Comparison
- This role focuses on content marketing for both healthcare professionals (HCPs) and direct-to-consumer (DTC) audiences, requiring a broad understanding of both channels
- In comparison, roles focused solely on HCP or DTC marketing may have a narrower scope and require more specialized knowledge of one channel
- Career progression in this role may involve expanding into other marketing channels or taking on leadership responsibilities within the content marketing team
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other content marketing positions within the pharmaceutical industry.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, targeting both HCPs and DTC audiences
- Collaborating with cross-functional teams to create and execute a demand generation campaign, integrating social and digital marketing best practices
- Analyzing customer data and insights to optimize marketing performance and identify new opportunities for engagement and retention
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Manager, HCP & DTC Content Marketing role at Regeneron.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Experience Team?
- How does Regeneron support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Regeneron approach innovation and continuous learning in its content marketing efforts?
- What is the typical work-life balance for someone in this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the team, and the company's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant content marketing experience and achievements
- Write a cover letter that emphasizes your fit with the role's requirements and Regeneron's mission
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
