N

Manager, Inbound Marketing & Web Strategy

Nasdaq
Full-time
On-site
Atlanta, Georgia, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Inbound Marketing & Web Strategy

πŸ”Ή Company: Nasdaq

πŸ”Ή Location: Atlanta, Georgia, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: 🎯 Demand Generation

πŸ”Ή Date Posted: Tue Apr 01 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (2 days on-site)

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Implementing organization strategies through effective direction and management of resources
  • Designing, developing, and implementing marketing programs and/or pricing strategies
  • Leading website strategy, UX, and conversion rate optimization to drive traffic and engagement
  • Collaborating with sales and technical teams to implement marketing strategies

ASSUMPTION: It is assumed that the role requires a strong understanding of both marketing and technical aspects, integrating them to align with Nasdaq's business goals.

πŸ“‹ Key Responsibilities

βœ… Responsible and accountable for managing and developing a team of people, setting direction and deploying resources

βœ… Designing, developing, and implementing marketing programs and pricing strategies

βœ… Leading website strategy including UX, SEO, and conversion rate optimization

βœ… Utilizing AI and machine learning tools for user behavior analysis and site optimization

βœ… Overseeing information architecture and collaborating with design and development teams

βœ… Leading paid search and paid social teams for campaign optimization

βœ… Reporting on performance using Google Analytics, SEMrush, and other AI-driven tools

ASSUMPTION: It is assumed the role requires significant multitasking and collaboration with various departments to drive Nasdaq's marketing objectives.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or related field

Experience: At least 4 years of experience in SEO, paid search, or digital marketing with team leadership experience

Required Skills:

  • Inbound Marketing
  • Web Strategy
  • SEO

Preferred Skills:

  • AI-powered marketing tools expertise
  • Global SEO strategy management

ASSUMPTION: It is assumed candidates need a balance of strategic vision and hands-on technical skills, coupled with leadership capabilities.

πŸ’° Compensation & Benefits

Salary Range: Not specified; compensation includes salary and additional rewards such as bonuses and equity

Benefits:

  • 401(k) program with a 6% employer match
  • Comprehensive medical, dental, and vision coverage
  • Educational assistance and job skills training

Working Hours: 40 hours per week with hybrid flexibility

ASSUMPTION: Based on industry standards, compensation likely aligns with competitive market rates including comprehensive benefits.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: Approximately 7,307 employees

Founded: Not specified

Company Description:

  • Advancing economic progress through innovative solutions
  • Promoting equitable opportunities and sustainability
  • Committed to community, client, and employee growth

Company Specialties:

  • Market Technology
  • Global Trading
  • Listing Services

Company Website: https://www.nasdaq.com/

ASSUMPTION: The firm operates globally with a strong emphasis on financial market innovation and employee engagement.

πŸ“Š Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports to senior management

Work Arrangement: Hybrid, offering flexibility and on-site collaboration

Growth Opportunities:

  • Leadership development
  • Increased responsibility in global strategy
  • Cross-functional project involvement

ASSUMPTION: Candidates can expect career progression opportunities and substantial professional development paths.

🌍 Location & Work Environment

Office Type: Modern corporate setting

Office Location(s): Atlanta, Georgia; other Nasdaq global offices

Geographic Context:

  • Located in a major U.S. financial hub
  • Access to diverse cultural and professional networks
  • Proximity to clients and industry events

Work Schedule: Standard 9-5 with hybrid options

ASSUMPTION: The working environment in Atlanta complements the flexibility offered by the hybrid arrangement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial screening interview
  • Technical and strategic assessment
  • Final panel interview

Key Assessment Areas:

  • Technical competency in SEO and marketing
  • Leadership and team management abilities
  • Strategic thinking and adaptability

Application Tips:

  • Highlight leadership and digital marketing experience
  • Emphasize AI tool usage and results-driven strategies
  • Prepare examples of past project successes

ATS Keywords: Inbound Marketing, Web Strategy, SEO, Content Optimization, AI Tools

ASSUMPTION: The selection process likely involves both behavioral and technical assessments to ensure a well-rounded candidate fit.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • SEMrush
  • AI-powered marketing tools

ASSUMPTION: The role requires proficiency in advanced analytical tools and digital marketing platforms to maximize strategy efficiency.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity

Work Style:

  • Proactive and self-motivated
  • Team-oriented with the ability to lead
  • Data-driven problem solver

Self-Assessment Questions:

  • How have you led a team through a challenging project?
  • What strategies do you use for optimizing web content?
  • How do you stay updated with the latest SEO trends?

ASSUMPTION: Cultural fit is crucial for success at Nasdaq, requiring adaptability and alignment with corporate values.

⚠️ Potential Challenges

  • Managing a diverse team with varying expertise levels
  • Aligning global marketing strategies with local market needs
  • Keeping pace with rapidly changing digital marketing tools
  • Navigating complex project demands under tight deadlines

ASSUMPTION: It is assumed that leadership and strategic foresight are vital in overcoming these challenges.

πŸ“ˆ Similar Roles Comparison

  • Higher emphasis on SEO and AI tools compared to similar managerial roles
  • Stronger focus on global market strategies
  • Greater opportunity for cross-functional collaboration

ASSUMPTION: Comparative roles may not offer the same level of strategic oversight or global market impact.

πŸ“ Sample Projects

  • Launching a multilingual SEO campaign across global markets
  • Developing AI-driven user journey optimization tools
  • Orchestrating a comprehensive inbound marketing strategy

ASSUMPTION: The outlined projects require interdisciplinary skills and innovative approaches, consistent with Nasdaq's operational scope.

❓ Key Questions to Ask During Interview

  • How does Nasdaq support the professional growth of its marketing managers?
  • What tools are essential for success in this role?
  • How does this role fit into Nasdaq's broader strategic objectives?
  • What are the immediate challenges this role needs to address?
  • Can you describe the team dynamic and collaboration expectations?

ASSUMPTION: Candidates benefit from insightful questions about growth potential and role impact within Nasdaq's strategic framework.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare to discuss your experience with AI tools and digital marketing strategies
  • Highlight leadership capabilities during interviews
  • Emphasize past campaign strategies and results
  • Request feedback on your application for future improvement

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.