📌 Core Information
🔹 Job Title: Manager, Indirect Channel Marketing
🔹 Company: Comcast
🔹 Location: Virtual (FL - Virtual - B+ - EST)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Supporting Indirect Channel’s revenue growth velocity and brand superiority
- Managing portfolio of Indirect’s sales enablement collateral, value proposition framework, and brand messaging
- Coordinating brand campaign management and program execution
- Staffing Indirect’s executive team with messaging and talking points for external speaking engagements
- Owning business programming and agenda creation for advisory boards and executive forums
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work cross-functionally with various marketing teams and stakeholders.
📋 Key Responsibilities
✅ Coordinates closely with Channel Marketing and enablement teams to develop impactful Indirect Channel sales enablement content
✅ Responsible for auditing channel sales needs and working across marketing departments to position Comcast Business’ modern brand superiority for the channel partner audience
✅ Oversees content and messaging on Indirect’s MySource portal, as well as CBSource (external partner portal)
✅ Supports channel brand campaigns coordination and program management, in conjunction with marketing department stakeholders
✅ Staffs Indirect’s executive team with messaging and talking points for external speaking engagements
✅ Owns the business programming and agenda creation/preparation for advisory boards and executive forums
✅ Maintains plan of record across full Indirect Channel marketing and sales teams
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, with a focus on driving revenue growth and brand awareness within the Indirect Channel.
🎯 Required Qualifications
Education: Bachelor's Degree (or equivalent experience)
Experience: 5-7 years of relevant experience in marketing, with a focus on channel marketing or sales enablement
Required Skills:
- Proven experience in channel marketing, sales enablement, or a related field
- Strong project management skills and the ability to manage multiple projects simultaneously
- Excellent communication and stakeholder management skills
- Proficient in Microsoft Office Suite and other relevant marketing tools
- Familiarity with Comcast Business products and services (preferred)
Preferred Skills:
- Experience with Salesforce or other CRM platforms
- Familiarity with marketing automation tools (e.g., Marketo, Pardot)
- Background in the telecommunications industry
ASSUMPTION: A strong candidate will have a proven track record in channel marketing or sales enablement, with a solid understanding of the telecommunications industry and relevant marketing tools.
💰 Compensation & Benefits
Salary Range: $69,948.00 USD - $163,940.63 USD per year (based on experience and qualifications)
Benefits:
- Best-in-Class Benefits, including health, wellness, and retirement plans
- Paid time off and company holidays
- Employee discounts on Comcast products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-7 years of experience in the telecommunications industry. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. Comcast is a global leader in connectivity, content, and platforms, providing a wide range of products and services to residential and business customers.
Company Size: 10,001+ employees. As a large organization, Comcast offers numerous opportunities for career growth and development.
Founded: 1963. Comcast has a rich history of innovation and growth, evolving from a small cable television provider to a global media and technology company.
Company Description:
- Comcast is committed to connecting people to moments and experiences that matter most
- The company operates in three primary businesses: Comcast Cable, NBCUniversal, and Sky
- Comcast Cable provides broadband, Wi-Fi, video, voice, wireless, and security and automation services to residential and business customers
Company Specialties:
- Broadband and Wi-Fi services
- Video and entertainment content
- Voice and wireless communication services
- Security and automation solutions
Company Website: corporate.comcast.com
ASSUMPTION: Comcast’s size and diverse business portfolio offer applicants a wide range of career opportunities and growth potential.
📊 Role Analysis
Career Level: Mid-level management. This role reports directly to the Senior Director, Indirect Channel Marketing and oversees a team of marketing professionals.
Reporting Structure: This role manages a team of marketing professionals responsible for Indirect Channel sales enablement, brand campaigns, and business programming.
Work Arrangement: On-site, with remote flexibility. This role requires occasional remote work and may involve travel for meetings and events.
Growth Opportunities:
- Potential to advance to a senior-level position within the Indirect Channel Marketing team
- Opportunities to work on high-impact projects and initiatives across Comcast’s various business units
- Access to professional development and training programs to support career growth
ASSUMPTION: This role offers strong growth potential within Comcast’s marketing organization, with opportunities to expand responsibilities and advance to senior-level positions.
🌍 Location & Work Environment
Office Type: Virtual, with a focus on remote work and occasional on-site meetings and events.
Office Location(s): Virtual (FL - Virtual - B+ - EST)
Geographic Context:
- Comcast’s virtual office environment allows for greater flexibility and work-life balance
- The Eastern Standard Time zone may require some adjustments for applicants living in other time zones
- Applicants should be comfortable working remotely and have a suitable home office setup
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with some flexibility for remote work
ASSUMPTION: Comcast’s virtual office environment offers applicants the opportunity to work remotely and enjoy greater flexibility in their work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- First-round interview with the hiring manager or a member of the marketing team
- Second-round interview with additional stakeholders, including senior leadership
- Final interview or presentation, depending on the role and hiring manager’s preference
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and stakeholder management skills
- Industry knowledge and familiarity with Comcast Business products and services
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the telecommunications industry and Comcast Business products and services
- Showcase your project management and stakeholder management skills through specific examples and achievements
ATS Keywords: Channel Marketing, Sales Enablement, Brand Management, Business Programming, Advisory Boards, Executive Forums, Comcast Business, Indirect Channel
ASSUMPTION: Comcast’s interview process is designed to assess candidates’ strategic thinking, problem-solving, and communication skills, as well as their industry knowledge and familiarity with Comcast Business products and services.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM platforms (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role, as they are used to manage projects, track progress, and communicate with stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Believe in the power of teams
- Assume positive intent
- Act like owners
- Inclusive and respectful
- Deliver amazing customer experiences
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on execution
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and responsive to change, with a focus on execution and results?
- Do you possess strong communication and stakeholder management skills?
ASSUMPTION: Comcast values a strong cultural fit, with an emphasis on collaboration, adaptability, and strong communication skills.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational and time management skills
- Occasional travel may be required for meetings and events
- Working in a virtual office environment may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
- Familiarity with the telecommunications industry and Comcast Business products and services may be required
ASSUMPTION: This role may present unique challenges, such as managing multiple projects and stakeholders, occasional travel, and working in a virtual office environment. Familiarity with the telecommunications industry and Comcast Business products and services is essential for success in this role.
📈 Similar Roles Comparison
- This role is similar to a Channel Marketing Manager or Sales Enablement Manager, with a focus on driving revenue growth and brand awareness within the Indirect Channel
- Unlike other marketing roles, this position requires a strong understanding of the telecommunications industry and Comcast Business products and services
- Career progression may involve advancing to a senior-level position within the Indirect Channel Marketing team or exploring opportunities within Comcast’s broader marketing organization
ASSUMPTION: This role is similar to a Channel Marketing Manager or Sales Enablement Manager, with a focus on driving revenue growth and brand awareness within the Indirect Channel. Familiarity with the telecommunications industry and Comcast Business products and services is essential for success in this role.
📝 Sample Projects
- Developing and executing a comprehensive sales enablement strategy for the Indirect Channel
- Coordinating a high-impact brand campaign, including messaging, creative assets, and event planning
- Creating and maintaining a plan of record for the full Indirect Channel marketing and sales teams
ASSUMPTION: These sample projects illustrate the strategic, project management, and stakeholder management skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Indirect Channel Marketing team and Comcast’s overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Comcast support the growth and development of its marketing professionals?
- What are the key challenges facing the Indirect Channel, and how can this role help address them?
- How does Comcast foster a culture of collaboration and inclusivity within its marketing organization?
ASSUMPTION: These interview questions are designed to assess the role’s fit within Comcast’s broader marketing strategy, as well as the company’s commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Comcast Business products and services and familiarizing yourself with the telecommunications industry
- Be ready to discuss your project management and stakeholder management skills, as well as your strategic thinking and problem-solving abilities
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
