B

Manager, Influencer

Brainlabs
Full-time
On-site
Argentina
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Influencer

πŸ”Ή Company: Brainlabs

πŸ”Ή Location: Buenos Aires, Argentina

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 15, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Delivering highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.
  • Defining campaign delivery plans and measurement targets.
  • Effectively tracking and optimizing campaigns.
  • Being a point of contact for clients on day-to-day tasks and deliverables.
  • Developing and implementing guidelines and processes, contributing to ideas around automation or process improvement.

ASSUMPTION: This role requires a balance of strategic planning, hands-on campaign management, and client communication. It's ideal for someone with a strong Influencer delivery track record and experience in optimizing campaigns.

πŸ“‹ Key Responsibilities

βœ… Deliver highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.

βœ… Define campaign delivery plans and measurement targets.

βœ… Effectively track and optimize campaigns.

βœ… Be a point of contact for clients on day-to-day tasks and deliverables.

βœ… Develop and implement guidelines and processes, contributing to ideas around automation or process improvement.

βœ… Mentor others across the practice, helping to grow capability and knowledge.

ASSUMPTION: This role involves a mix of client-facing tasks, campaign management, and team mentoring. Strong communication and organizational skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field.

Experience: 2+ years of experience in Influencer delivery.

Required Skills:

  • Proven track record in Influencer campaign delivery and optimization.
  • Excellent communication and presentation skills.
  • Strong data analysis and reporting skills.
  • Methodical and process-oriented approach.
  • Fluency in English (Spanish is a plus).

Preferred Skills:

  • Experience with automation tools or platforms.
  • Knowledge of other advertising channels and their integration with Influencer marketing.
  • Familiarity with the Brainlabs Culture Code.

ASSUMPTION: Candidates should have a solid foundation in Influencer marketing and a strong desire to learn and grow within the role.

πŸ’° Compensation & Benefits

Salary Range: ARS 150,000 - 250,000 per month (based on experience and market standards).

Benefits:

  • 20 working days vacation plus all Argentina public holidays.
  • Private healthcare (OSDE 210).
  • Adaptive/hybrid working.
  • Free breakfast and lunch when in office.
  • Access to learning and development opportunities.
  • Mobility programmes - work from another country for up to 30 days!

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options.

ASSUMPTION: The salary range is an estimate based on market standards for similar roles in Argentina. The benefits package is competitive and designed to support work-life balance and employee growth.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Brainlabs is a global, independent, full-service media agency specializing in high-performance media strategies. They operate in various locations worldwide, with a strong presence in London and Buenos Aires.

Company Size: Brainlabs has 501-1,000 employees globally, providing a large, diverse work environment with ample opportunities for growth and collaboration.

Founded: Brainlabs was founded in 2012 in London, with the Buenos Aires office established in 2017.

Company Description:

  • Brainlabs is a culture-first company, with a strong focus on winning together and creating an ecosystem that balances people, clients, and profit.
  • Their approach is built on exceptional talent, winning methodologies, and cutting-edge technology, with a dedication to continuous learning and improvement.
  • They recruit outstanding people and develop their expertise, organizing them into dedicated Industry teams centered around clients.

Company Specialties:

  • PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, Google Marketing Platform, Consultancy, Tech, Creative, Data Science, Data Strategy, Influencer, Media Strategy, Media Planning, Organic Social, DOOH, Retail Media, and TV & Audio.

Company Website: http://www.brainlabsdigital.com

ASSUMPTION: Brainlabs is a dynamic, growing agency with a strong focus on employee development and client success. Their culture code emphasizes continuous learning, collaboration, and a commitment to winning together.

πŸ“Š Role Analysis

Career Level: This role is a mid-senior level position, offering opportunities for growth and leadership within the Influencer marketing team.

Reporting Structure: The Manager, Influencer reports directly to the Associate Director, Influencer.

Work Arrangement: This role operates on an adaptive/hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

  • Progression to a Senior Manager or Director role within the Influencer team.
  • Expansion into other areas of expertise within the agency, such as PPC, SEO, or Data Science.
  • International mobility opportunities, with the chance to work from another Brainlabs office for up to 30 days.

ASSUMPTION: This role offers a clear path for career progression and growth within the Influencer marketing team and the broader agency.

🌍 Location & Work Environment

Office Type: Brainlabs Buenos Aires operates from a modern, collaborative office space in the heart of the city.

Office Location(s): Building 4, 2 Old St Yard, London, EC1Y 2BP, GB (Global HQ); 90 Broad Street, Suite 1701, New York City, NY 10004, US; 2400 Cesar Chavez St E, Suite 208, Austin, TX 78702, US; 501 N Morton St, #212, Bloomington, IN 47404, US; 2355 Westwood Blvd, #1826, Los Angeles, CA 90064, US; Lower Ground Floor, 15 Jutland Street, Jutland House, Manchester, M1 2BE, GB; 7 Straits View, #12-00, Marina One East Tower, Singapore, 018936, SG; 135 Liberty St, Suite 300, Toronto, Ontario M6K 1A7, CA; Mundaitz Kalea, 10 bajo 4, San SebastiΓ‘n, Basque Country, ES; 4 Hing Yip St, The Wave, Kwun Tong District, Kowloon, HK.

Geographic Context:

  • Buenos Aires is the capital and largest city of Argentina, known for its vibrant culture, rich history, and diverse neighborhoods.
  • The office is centrally located, with easy access to public transportation and nearby amenities.
  • The city offers a mix of urban and outdoor activities, with numerous parks, museums, and cultural events.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours and remote work options.

ASSUMPTION: The Buenos Aires office provides a dynamic, multicultural work environment with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening.
  • Phone or video call with the HR team to discuss the role and company culture.
  • Skills interview with the hiring manager and/or team members to assess campaign management and optimization skills.
  • Final interview with the Associate Director, Influencer, to discuss career growth and fit within the team.

Key Assessment Areas:

  • Campaign management and optimization skills.
  • Communication and presentation skills.
  • Data analysis and reporting skills.
  • Cultural fit and alignment with Brainlabs' values and culture code.

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role.
  • Demonstrate your understanding of Brainlabs' culture code and how your values align with the company's.
  • Prepare examples of successful Influencer campaigns you've managed and the strategies you used to optimize them.
  • Be ready to discuss your long-term career goals and how this role fits into your professional development plan.

ATS Keywords: Influencer delivery, campaign optimization, data analysis, communication, Brainlabs, culture code, team mentoring, process improvement.

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on Brainlabs' core values and culture code.

πŸ› οΈ Tools & Technologies

  • Google Suite (Google Docs, Sheets, Slides, etc.)
  • Social media platforms (Instagram, TikTok, YouTube, etc.)
  • Campaign management and analytics tools (Hootsuite, Sprout Social, etc.)
  • Data visualization tools (Tableau, Power BI, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Winning together: Brainlabs prioritizes collaboration and collective success over individual achievements.
  • Continuous learning: The company encourages ongoing professional development and a growth mindset.
  • Data-driven decision making: Brainlabs relies on data and insights to inform strategies and optimize campaigns.

Work Style:

  • Brainlabs fosters a dynamic, fast-paced work environment with a strong focus on results and innovation.
  • The company encourages autonomy and accountability, with a emphasis on delivering high-quality work on time and to budget.
  • Brainlabs values open communication, active listening, and a solutions-oriented approach to problem-solving.

Self-Assessment Questions:

  • How do you embody Brainlabs' value of winning together in your approach to teamwork and collaboration?
  • Can you provide an example of a time when you demonstrated continuous learning and adaptability in a professional setting?
  • How do you ensure that your work aligns with Brainlabs' data-driven approach, and how do you communicate your findings to stakeholders?

ASSUMPTION: Brainlabs' culture code serves as a guiding principle for all aspects of the company, from hiring and onboarding to daily operations and long-term strategy.

⚠️ Potential Challenges

  • The role may require working with tight deadlines and managing multiple campaigns simultaneously.
  • Brainlabs' fast-paced work environment may present challenges for candidates who prefer a more structured or slower-paced setting.
  • The role may involve occasional travel to client meetings or industry events.
  • The Buenos Aires office operates in both Spanish and English, with a strong emphasis on English for client communication and campaign management.

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a willingness to adapt to the dynamic nature of the role and work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Influencer marketing roles, this position places a greater emphasis on campaign optimization and process improvement.
  • Brainlabs' focus on data-driven decision making and continuous learning sets it apart from other agencies in the industry.
  • This role offers more opportunities for career growth and leadership within the Influencer marketing team compared to entry-level or junior positions.

ASSUMPTION: This role is well-suited to candidates with a strong background in Influencer marketing and a desire to grow within the field, with ample opportunities for career progression and skill development.

πŸ“ Sample Projects

  • Developing and executing a multi-platform Influencer campaign for a global retail brand, with a focus on driving in-store foot traffic and online sales.
  • Optimizing an Influencer marketing strategy for a B2B tech company, targeting C-level executives and decision-makers within the industry.
  • Creating and implementing a measurement framework for an Influencer marketing campaign, with a focus on tracking and optimizing key performance indicators (KPIs) and return on investment (ROI).

ASSUMPTION: These sample projects illustrate the diverse range of Influencer marketing campaigns and strategies that the Manager, Influencer may be responsible for developing and executing.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Influencer marketing team, and how this role fits into the broader agency organization?
  • How does Brainlabs support the professional development and growth of its employees, particularly within the Influencer marketing team?
  • Can you provide an example of a successful Influencer campaign that Brainlabs has executed, and how the team approached measurement, optimization, and client communication throughout the process?
  • How does Brainlabs ensure that its campaigns are compliant with relevant industry standards and regulations, both in Argentina and internationally?
  • What are the most important qualities and skills for someone to succeed in this role, and how does Brainlabs support the development of these competencies within its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and the company's approach to employee development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare examples of successful Influencer campaigns you've managed and the strategies you used to optimize them.
  • Be ready to discuss your long-term career goals and how this role fits into your professional development plan.
  • Follow up with the Brainlabs HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.