📌 Core Information
🔹 Job Title: Manager, Influencer
🔹 Company: Circa - IPG DXTRA
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing influencer strategies and managing influencer relationships
- Creating and executing marketing campaigns across digital platforms
- Driving results and maximizing client investments
- Collaborating with cross-functional teams and clients
ASSUMPTION: This role requires a strong understanding of digital marketing, influencer strategy, and social media platforms. The ideal candidate will have experience working with influencers and creating paid social media campaigns.
📋 Key Responsibilities
✅ Develop influencer strategies across various industries, verticals, and brand programs
✅ Recommend optimal influencer approaches relevant to client program objectives
✅ Identify and vet new influencers for current and future programs
✅ Create meaningful relationships with online influencers for mutually beneficial results
✅ Serve as a liaison between client teams and influencers to deliver solid ROI
✅ Negotiate influencer contracts with guidance from legal and leadership
✅ Manage off- and online influencer engagements, including experiential and influencer events
✅ Ensure all influencer engagements meet client and FTC guidelines
✅ Advise clients on and execute paid social media campaigns
✅ Serve as an expert in integrated digital programs across paid, owned, and earned media in social campaigns
✅ Cultivate a culture of support, growth, and partnership among team members
✅ Foster and maintain productive and influential client relationships
✅ Identify solutions and work with teams and independently to drive client success and grow relationships
✅ Serve as a culture builder and mentor, driving innovation and ideas while sparking team members' careers
ASSUMPTION: This role requires strong communication, problem-solving, and adaptability skills. The ideal candidate will be able to manage multifaceted campaigns and shift priorities in real-time to meet client needs.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 3-5 years of experience at a digital, advertising, media, or PR agency with a deep understanding of social media and digital marketing, specifically influencer strategy
Required Skills:
- Excellent verbal, written, presentation, and problem-solving skills
- Experience working with influencer networks, individual influencers, and influencer identification, management, and measurement tools
- Experience creating and executing paid social and digital campaigns across various social channels
- Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
- Strong understanding of digital and content marketing strategies, integrating campaign elements across earned, owned, and paid media, and applying analytics to measure results and provide insights
- Highly adaptable and able to shift priorities in real-time to meet client needs
Preferred Skills:
- Experience working with a diverse range of clients and industries
- Fluency in additional languages
ASSUMPTION: Candidates with experience in public relations, brand-level social media strategies, and integrated digital marketing campaigns are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $55,000 - $95,000 per year
Benefits:
- Comprehensive benefits and time off program
- Happy and collaborative work environment
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as skills, qualifications, experience, and market considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1938 (as IPG, predecessor of IPG DXTRA)
Company Description:
- IPG DXTRA is the world’s most diverse communications network, bringing experts in PR, branding, digital, experiential, influencer, and entertainment together to deliver creative, meaningful, and stand-out answers.
- The company offers a comprehensive benefits and time off program, fostering a happy and collaborative work environment.
Company Specialties:
- Public Relations
- Branding
- Digital Marketing
- Experiential Marketing
- Influencer Marketing
- Entertainment Marketing
Company Website: http://www.ipgdxtrahealth.com
ASSUMPTION: IPG DXTRA is a mid-sized company with a diverse range of communications services. The company values creativity, collaboration, and delivering meaningful results to clients.
📊 Role Analysis
Career Level: Mid-level (Manager)
Reporting Structure: Reports to the Director of Influencer Marketing
Work Arrangement: Hybrid (3 office days per week) with remote flexibility
Growth Opportunities:
- Potential career progression to Director or Senior Manager level
- Opportunities to work on diverse client projects and industries
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers opportunities for career growth and development within the company. The ideal candidate will be eager to take on new challenges and expand their skills.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangement)
Office Location(s): Dallas, Texas, United States
Geographic Context:
- Dallas is the third-largest city in Texas and the ninth-largest city in the United States
- The city offers a diverse range of industries, including technology, healthcare, and energy
- Dallas has a humid subtropical climate with mild winters and hot summers
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility. The Dallas office provides an opportunity to work in a dynamic and diverse city with a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Director of Influencer Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and influencer strategy expertise
- Communication and presentation skills
- Problem-solving and adaptability
- Client management and relationship-building skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful influencer campaigns and client projects
- Research IPG DXTRA and the company's clients to demonstrate your understanding of the business
- Practice common interview questions and be prepared to discuss your thought process and approach to influencer marketing
ATS Keywords: Digital Marketing, Influencer Strategy, Social Media, Campaign Execution, Client Relations, Negotiation, Content Marketing, Analytics, Problem Solving, Team Collaboration, Brand Building, Paid Social Media, Relationship Management, Adaptability, Communication, Mentorship
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing and influencer strategy expertise, communication skills, and cultural fit with the company. Applicants should be prepared to discuss their experience working with influencers and creating paid social media campaigns.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Facebook, Snapchat, Twitter, Instagram, LinkedIn)
- Influencer identification, management, and measurement tools
- Paid social media advertising platforms
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience using social media platforms, influencer management tools, and paid social media advertising platforms. Familiarity with project management and collaboration tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Accountability
- Innovation
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Client-focused and results-driven approach
- Opportunities for career growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with a diverse range of clients and industries?
- Do you have strong communication and presentation skills?
- Are you highly adaptable and able to shift priorities in real-time?
- Do you align with the company's core values of creativity, collaboration, and integrity?
ASSUMPTION: IPG DXTRA values candidates who are creative, collaborative, and results-driven. The ideal candidate will be able to thrive in a dynamic and fast-paced work environment and align with the company's core values.
⚠️ Potential Challenges
- Managing multiple client projects and priorities simultaneously
- Keeping up with the ever-changing social media landscape and influencer trends
- Negotiating influencer contracts and ensuring client satisfaction
- Working in a hybrid environment and balancing on-site and remote work
ASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to change, and thrive in a hybrid work environment. Strong communication, negotiation, and time management skills are essential for success in this role.
📈 Similar Roles Comparison
- Manager, Influencer Marketing (IPG DXTRA) vs. Senior Influencer Marketing Manager (Other Agency):
- IPG DXTRA's role requires 3-5 years of experience, while the other agency's role requires 5-7 years
- IPG DXTRA offers a hybrid work arrangement, while the other agency's role is fully on-site
- Both roles require strong digital marketing and influencer strategy expertise, but IPG DXTRA's role places more emphasis on client management and relationship-building skills
- Influencer Marketing Manager (IPG DXTRA) vs. Influencer Marketing Specialist (Other Industry):
- IPG DXTRA's role requires more strategic thinking and client management experience than the other industry's role
- IPG DXTRA's role offers opportunities for career growth and development within the company, while the other industry's role may have limited growth potential
- Both roles require strong digital marketing and influencer strategy expertise, but IPG DXTRA's role places more emphasis on cross-functional team collaboration and client-focused results
ASSUMPTION: When comparing similar roles, candidates should consider the required experience level, work arrangement, and career growth opportunities. IPG DXTRA's role offers a unique blend of strategic thinking, client management, and cross-functional team collaboration.
📝 Sample Projects
- Developing an influencer marketing strategy for a new product launch, including identifying relevant influencers, negotiating contracts, and executing events
- Managing a team of influencer marketing specialists to execute a multi-channel social media campaign for a major brand rebrand
- Creating and executing a paid social media campaign to drive brand awareness and engagement for a non-profit organization
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Manager, Influencer role at IPG DXTRA. Candidates should be prepared to discuss their experience with similar projects and provide examples of successful campaigns they have executed.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of managing influencer relationships and campaigns for your clients?
- How does the team collaborate and support each other to deliver successful influencer marketing campaigns?
- What opportunities are there for career growth and development within the company?
- How does IPG DXTRA approach diversity, equity, and inclusion in its influencer marketing strategies and campaigns?
- What are the most important qualities and skills you look for in a successful Manager, Influencer candidate?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture. Applicants should be prepared to ask thoughtful and insightful questions to demonstrate their interest in the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/dxacirca/jobs/8013431002
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful influencer campaigns and client projects
- Research IPG DXTRA and the company's clients to demonstrate your understanding of the business
- Practice common interview questions and be prepared to discuss your thought process and approach to influencer marketing
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
