Manager, Influencer, Naturium

📌 Core Information

🔹 Job Title: Manager, Influencer Marketing, Naturium

🔹 Company: e.l.f. Beauty

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full Time, Hybrid (3 days in office, 2 days at home)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive influencer marketing strategies across multiple markets
• Managing end-to-end influencer campaigns, from outreach to contract negotiations and performance tracking
• Collaborating cross-functionally with various teams to align influencer efforts with broader marketing goals
• Supervising and mentoring junior team members, contractors, and interns
• Staying informed on competitor activity and evolving influencer trends to refine Naturium’s strategy

ASSUMPTION: This role requires a high level of organization, communication, and project management skills to effectively manage multiple influencer campaigns and teams simultaneously.

📋 Key Responsibilities

✅ Develop and execute a comprehensive influencer marketing strategy that drives brand awareness, engagement, and revenue growth

✅ Identify, engage, and manage influencers across various tiers and platforms, with a strong focus on TikTok, YouTube, and emerging social media channels

✅ Build and optimize systems, tools, and operational frameworks to efficiently scale influencer programs

✅ Oversee influencer outreach and relationship management efforts, including organic seeding, paid activations, and affiliate initiatives

✅ Lead influencer contract negotiations, ensuring all agreements align with brand guidelines and budget constraints

✅ Manage the influencer affiliate program to support the growth of Naturium’s DTC business

✅ Track campaign performance and provide regular reporting on KPIs using tools such as Tribe Dynamics; derive actionable insights to enhance future initiatives

✅ Serve as the primary point of contact for influencer partners, talent managers, and agency partners

✅ Partner cross-functionally with Social, Brand, DTC, PR, and Sales teams to align influencer efforts with broader marketing goals

✅ Supervise and mentor junior team members, contractors, and interns

✅ Stay informed on competitor activity and evolving influencer trends to continuously refine Naturium’s strategy

ASSUMPTION: The responsibilities listed above are subject to change and exceptions at the supervisors’ discretion, as stated in the job description.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field—or equivalent experience

Experience: 5+ years of influencer marketing experience, preferably in beauty, skincare, or personal care

Required Skills:

• Proven ability to manage influencer campaigns from concept through execution and analysis
• Deep knowledge of the influencer ecosystem, particularly on TikTok and YouTube
• Strong relationship-building and negotiation skills; experience managing influencer contracts
• Exceptional organizational and project management abilities with strong attention to detail
• Excellent verbal and written communication skills
• Ability to manage multiple projects in a fast-paced, deadline-driven environment

Preferred Skills:

• Experience managing or mentoring junior team members
• Passion for beauty, skincare, and digital culture

ASSUMPTION: While not explicitly stated, proficiency in using tools such as Tribe Dynamics and other relevant software is expected for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 a year

Benefits:

• Competitive pay
• Bonus eligibility (200% of target over the last six fiscal years)
• Equity
• Flexible time off
• Year-round half-day Fridays

Working Hours: Full-time, with a hybrid work arrangement of 3 days in the office and 2 days at home

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Influencer Marketing role in the beauty industry, with consideration for the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 201-500 employees

Founded: 2004

Company Description:

• e.l.f. Beauty stands with every eye, lip, face, and paw, committed to inclusive, accessible, cruelty-free beauty
• Offers a portfolio of brands, including e.l.f. Cosmetics, e.l.f. SKIN, W3LL People, and Keys Soulcare, focusing on clean beauty
• Widely available online and at leading beauty, mass-market, and natural specialty retailers

Company Specialties:

• Cosmetics
• Beauty
• Cruelty-free products
• Vegan products
• Skincare
• Makeup
• Clean beauty

Company Website: www.elfbeauty.com

ASSUMPTION: e.l.f. Beauty is a well-established company in the beauty industry, known for its commitment to inclusivity, accessibility, and cruelty-free products.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: This role reports directly to the Senior Director of Marketing, Naturium

Work Arrangement: Hybrid, with 3 days in the office and 2 days at home

Growth Opportunities:

• Potential to grow within the marketing department or across the broader organization
• Opportunities to mentor junior team members and develop leadership skills
• Chance to work on high-impact campaigns and drive brand awareness and revenue growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or across the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office location in Los Angeles, California

Office Location(s): 570 10th Street, Oakland, CA 94607, US

Geographic Context:

• Los Angeles is a major metropolitan area with a diverse population and vibrant cultural scene
• The office is located in the East Bay area, offering a mix of urban and suburban environments
• The region experiences a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Full-time, with a hybrid work arrangement of 3 days in the office and 2 days at home

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• Interview with the hiring manager or a panel of team members
• Final interview with the Senior Director of Marketing, Naturium
• Background check and offer extension

Key Assessment Areas:

• In-depth knowledge of influencer marketing and the beauty industry
• Strong organizational and project management skills
• Excellent communication and negotiation skills
• Ability to work effectively in a fast-paced, deadline-driven environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of successful influencer marketing campaigns you've managed
• Demonstrate your passion for beauty, skincare, and digital culture

ATS Keywords: Influencer Marketing, Campaign Management, Relationship Building, Negotiation Skills, Project Management, Communication Skills, Trend Analysis, TikTok, YouTube, Beauty Industry

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Tribe Dynamics
• Social media platforms (TikTok, YouTube, Instagram, etc.)
• Project management tools (Asana, Trello, etc.)
• Contract management software (e.g., Conga, Icertis)

ASSUMPTION: Proficiency in using relevant tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Inclusive
• Accessible
• Cruelty-free
• Empowering
• Inspiring

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Data-informed
• Creative

Self-Assessment Questions:

• Do you share e.l.f. Beauty's commitment to inclusivity, accessibility, and cruelty-free products?
• Are you comfortable working in a hybrid environment, balancing in-person collaboration and remote work?
• Do you thrive in a fast-paced, deadline-driven environment and enjoy managing multiple projects simultaneously?

ASSUMPTION: e.l.f. Beauty values candidates who align with their commitment to inclusivity, accessibility, and cruelty-free products, and who can thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple influencer campaigns simultaneously, each with its own unique requirements and timelines
• Keeping up with the ever-evolving influencer landscape and emerging trends
• Balancing the need for creativity and innovation with the requirement to meet specific KPIs and drive revenue growth
• Navigating the complexities of influencer contracts and negotiations

ASSUMPTION: These challenges are inherent to the role and require a strong, organized, and adaptable candidate to succeed.

📈 Similar Roles Comparison

• This role is unique in its focus on influencer marketing for the Naturium brand within e.l.f. Beauty's portfolio
• Compared to other influencer marketing roles in the beauty industry, this position offers a broader scope of responsibilities and the opportunity to work on high-impact campaigns
• Career progression in this role could lead to opportunities in senior marketing management or across the broader organization

ASSUMPTION: This role offers a unique opportunity to work on high-impact influencer marketing campaigns and drive brand awareness and revenue growth for the Naturium brand.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for the launch of a new Naturium product line
• Managing a team of influencers for a long-term brand ambassador program
• Negotiating influencer contracts and ensuring compliance with brand guidelines and budget constraints
• Analyzing campaign performance data and deriving actionable insights to enhance future initiatives

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the strategic importance of this role within the Naturium brand and e.l.f. Beauty's broader portfolio.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into it?
• How does e.l.f. Beauty support the growth and development of its employees, particularly in marketing roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does e.l.f. Beauty measure the success of its influencer marketing campaigns, and what KPIs are most important?
• What opportunities exist for collaboration and knowledge-sharing with other departments or brands within e.l.f. Beauty's portfolio?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the opportunity for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've managed and the results you achieved
• Research e.l.f. Beauty and the Naturium brand to demonstrate your understanding of the company and its products
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.