Manager, International Brand Marketing

📌 Core Information

🔹 Job Title: Manager, International Brand Marketing

🔹 Company: OUAI

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Cosmetics

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Los Angeles, California, or New York, New York)

🚀 Job Overview

Key aspects of this role include:

• Leading global brand initiatives across international markets
• Ensuring consistency in brand messaging, creative, and execution
• Adapting global strategies to resonate across local markets
• Managing the international marketing calendar and cross-functional efforts
• Collaborating with regional teams, international distributors, and retailers

ASSUMPTION: This role requires a strategic and passionate individual with a strong understanding of international market dynamics and a passion for beauty.

📋 Key Responsibilities

✅ Serve as the main point person between the Global team and regional partners

✅ Lead a dedicated international marketing strategy tailored to each region and brand objectives

✅ Oversee creative development and execution across international retailer product pages and marketing materials

✅ Manage and drive OUAI’s international marketing calendar

✅ Oversee and support international brand events and activations

✅ Partner with regional teams to adapt global campaigns while maintaining brand consistency

✅ Drive cross-functional efforts for international product launches, campaigns, and brand initiatives

✅ Ensure consistency in brand messaging, OUAI’s voice, and visual identity across all international touchpoints

✅ Manage the international brand media budget, creative deliverables, and reporting

✅ Provide regular recaps on key programming and serve as a gatekeeper for the brand’s identity

✅ Partner with cross-functional teams to build strong 360 marketing programs that deliver on business objectives

✅ Lead regional landscape auditing and marketing analysis

✅ Serve as the day-to-day marketing POC for the international sales team and establish regular workflow

✅ Manage the day-to-day international marketing budget, including retailer marketing, media, events, activations, and more

✅ Partner closely with PR and local agencies to support business priorities

✅ Comfortable working early mornings, late evenings, and across multiple time zones to support international teams and priorities

ASSUMPTION: This role requires strong communication, collaboration, and project management skills to succeed in a global and dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or related field preferred

Experience: 4+ years in brand marketing

Required Skills:

• Strong understanding of global brand management
• Experience working with regional teams and international distributors/retailers
• Fluency in English; additional language(s) a plus
• Ability to partner effectively across functions, cultures, and time zones
• Strong understanding of consumer behavior in diverse markets

Preferred Skills:

• Experience working with international retailers and distributors
• Familiarity with the beauty industry and trends
• Ability to work in a fast-paced, startup environment

ASSUMPTION: Candidates with experience in the beauty industry or international marketing will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $95,000 - $105,000 (based on experience) + potential for yearly bonus

Benefits:

• Medical, Dental, Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI product stipend + employee discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Hybrid work reimbursement
• Move Your OUAI (Exercise Reimbursement)

Working Hours: 40 hours per week, with flexibility to work early mornings, late evenings, and across multiple time zones

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is competitive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically hair care and lifestyle products

Company Size: 51-200 employees, which means a mid-sized company with opportunities for growth and collaboration

Founded: 2015, with a focus on providing easy, effective, and enjoyable self-care products

Company Description:

• OUAI means “yes” in that casual, Parisian way and reflects the brand's commitment to empowering customers to win life their way
• Products include hair care, body care, fragrances, supplements, and merchandise, all designed to be effortless and nourishing
• OUAI is driven by its brand ethos (fun, purposeful, and approachable) and five culture codes, fostering a flexible, trust-based, and inclusive work environment

Company Specialties:

• Hair care and lifestyle products
• International brand management and localization
• Cross-functional collaboration and teamwork

Company Website: http://theouai.com

ASSUMPTION: OUAI's focus on empowering customers and fostering a positive work environment makes it an attractive choice for candidates seeking a meaningful and engaging role in the beauty industry.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and development

Reporting Structure: This role reports to the Senior Manager, Brand Marketing, and oversees international marketing efforts

Work Arrangement: Hybrid, with a requirement to be based in Los Angeles or New York and flexibility to work across multiple time zones

Growth Opportunities:

• Expanding international market presence and brand awareness
• Developing strategic partnerships with regional teams and international distributors/retailers
• Contributing to the overall brand strategy and product launches

ASSUMPTION: This role offers significant growth potential for the right candidate, as OUAI continues to expand its international presence and product offerings.

🌍 Location & Work Environment

Office Type: Hybrid, with a requirement to be based in Los Angeles or New York

Office Location(s): 5750 Wilshire Blvd, Los Angeles, California 90036, US

Geographic Context:

• Los Angeles and New York are major hubs for the beauty and fashion industries, offering ample networking opportunities and cultural experiences
• Both cities have vibrant and diverse communities, reflecting the international customer base that OUAI serves
• OUAI's headquarters in Los Angeles is centrally located and easily accessible by public transportation

Work Schedule: 40 hours per week, with flexibility to work early mornings, late evenings, and across multiple time zones to support international teams and priorities

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a healthy work-life balance while accommodating the needs of international markets.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the Senior Manager, Brand Marketing

Key Assessment Areas:

• Global brand management and localization experience
• Cross-functional collaboration and teamwork skills
• Understanding of consumer behavior in diverse markets
• Ability to adapt global strategies to resonate across local markets

Application Tips:

• Highlight relevant international marketing and brand management experience
• Tailor your resume and cover letter to emphasize your understanding of OUAI's brand ethos and culture codes
• Prepare examples of your ability to adapt global strategies to local markets and ensure brand consistency

ATS Keywords: International marketing, brand management, localization, consumer behavior, cross-functional collaboration, global strategy, brand consistency

ASSUMPTION: OUAI's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, as well as their technical skills and experience.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)
• Global communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary, depending on OUAI's internal systems and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Fun and approachable
• Purposeful and driven
• Collaborative and inclusive

Work Style:

• Flexible and adaptable
• Strategic and creative
• Results-driven and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working across multiple time zones and cultures?
• Do you align with OUAI's brand ethos and culture codes?

ASSUMPTION: Candidates who demonstrate a strong understanding of OUAI's brand and values, as well as a willingness to adapt and collaborate in a global environment, will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple time zones and international teams
• Adapting global strategies to resonate across diverse local markets
• Ensuring brand consistency across various touchpoints and channels
• Balancing the needs of international markets with global brand objectives

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and strategic planning, as well as a deep understanding of international market dynamics and consumer behavior.

📈 Similar Roles Comparison

• Unlike traditional brand marketing roles, this position focuses primarily on international markets and requires a strong understanding of global brand management and localization
• OUAI's emphasis on fun, approachable, and purposeful branding sets it apart from more traditional beauty companies
• This role offers significant growth potential, as OUAI continues to expand its international presence and product offerings

ASSUMPTION: Candidates with experience in international brand marketing or global brand management will find this role particularly appealing, given its focus on international markets and strategic growth.

📝 Sample Projects

• Developing and executing a localized marketing campaign for a specific international market
• Conducting market research and analysis to inform global brand strategy and product positioning
• Managing and driving OUAI's international marketing calendar, including retailer product pages and brand events

ASSUMPTION: These sample projects reflect the strategic and creative nature of the role, as well as the importance of data-driven decision-making and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does OUAI support the growth and development of its international marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OUAI ensure brand consistency across international markets and touchpoints?
• What are the most challenging aspects of working with international retailers and distributors, and how does OUAI address them?
• How does OUAI foster a culture of collaboration and inclusivity across its global teams?

ASSUMPTION: These questions are designed to provide insight into OUAI's company culture, team dynamics, and the specific challenges and opportunities presented by the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant international marketing and brand management experience
• Prepare examples of your ability to adapt global strategies to local markets and ensure brand consistency
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.