📌 Core Information
🔹 Job Title: Manager, International Content Merchandising
🔹 Company: Tubi
🔹 Location: Los Angeles, California, United States (Hybrid) & Remote in the US
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Los Angeles office) & Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Leading editorial merchandising strategies for international markets
- Translating performance data and audience insights into actionable content decisions
- Collaborating with cross-functional teams to execute programming and campaigns
- Managing ad hoc content projects and ensuring timely delivery across multiple time zones
ASSUMPTION: This role requires a strong blend of creative curation, analytical rigor, and operational excellence. Successful candidates will have a deep understanding of regional preferences and a passion for entertainment across genres and decades.
📋 Key Responsibilities
✅ Lead the merchandising and editorial strategy for four international markets: Canada, Latin America, the UK, and Australia
✅ Translate performance data and audience insights into actionable curation and merchandising decisions
✅ Lead medium- and long-term planning cycles for international editorial priorities
✅ Create and manage category-based, data-backed curations that reflect regional trends and business priorities
✅ Support acquisition strategy by identifying regional content needs and surfacing standout opportunities from avails lists
✅ Manage ad hoc content projects across internal teams, helping implement experiments, merchandising tests, and tech initiatives
✅ Apply project management discipline to editorial execution, tracking timelines, aligning resources, and ensuring on-time delivery across multiple time zones
ASSUMPTION: This role involves working with diverse teams and managing projects across multiple time zones, requiring strong communication skills and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 5+ years in content merchandising, editorial, or related entertainment roles
Required Skills:
- Fluency in English and Spanish (additional languages a plus)
- Demonstrated ability to derive insights from data and apply them to content strategy
- Comfortable navigating CMS tools and large-scale content systems
- Strong command of Excel and presentation tools (e.g., Google Slides) - Airtable experience a plus
- Deep knowledge of regional media and cultural trends across Tubi’s international markets
- Collaborative, service-oriented mindset with excellent communication skills
- Passionate fan of TV and film with broad taste across genres and decades
Preferred Skills:
- Experience with project management tools
- Familiarity with FAST channels
ASSUMPTION: While not explicitly stated, experience with project management tools and familiarity with FAST channels could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 to $172,000/year (California, New York City, and Westchester County, NY) + Bonus + Long-Term Incentive Plan + Benefits
Benefits:
- Medical, Dental, Vision Insurance
- 401(k) Plan
- Paid Time Off
- Annual Discretionary Bonus
- Long-Term Incentive Plan
- Flexible Time Off Policy
- Generous Parental Leave Program
- Monthly Wellness Reimbursement
Working Hours: Full-time, typically Monday to Friday, with flexibility for project needs
ASSUMPTION: The salary range provided is for specific locations only. For other locations, the salary may vary based on the cost of living and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories.
Company Size: 501-1,000 employees. As a mid-sized company, Tubi offers a dynamic work environment with opportunities for growth and collaboration.
Founded: Tubi was founded in 2014 and has since grown to become a leading ad-supported video-on-demand service with a vast content library and a growing collection of Tubi Originals and FAST channels.
Company Description:
- Tubi offers a personalized streaming experience with a vast content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels.
- The company is dedicated to providing all people access to all the world's stories, engaging diverse audiences through a free, ad-supported platform.
- Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
Company Specialties:
- Free TV and movie streaming
- Entertainment
- Streaming and advertising
Company Website: https://tubitv.com/home
ASSUMPTION: Tubi's focus on diversity, accessibility, and personalization makes it an attractive option for entertainment enthusiasts seeking a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the content merchandising and editorial teams.
Reporting Structure: This role reports directly to the Senior Manager, International Content Merchandising and works closely with Programming, Product, Sales, and Marketing teams.
Work Arrangement: Hybrid (Los Angeles office) & Remote (US). This role offers flexibility with a hybrid work arrangement, allowing for a balance between in-office collaboration and remote work.
Growth Opportunities:
- Expanding international markets and content libraries
- Developing expertise in regional trends and audience preferences
- Gaining experience in cross-functional team collaboration and project management
ASSUMPTION: This role provides opportunities for career growth within Tubi's expanding international markets and content libraries.
🌍 Location & Work Environment
Office Type: Hybrid (Los Angeles office) & Remote (US). Tubi's Los Angeles office is located at 10250 Constellation Blvd, Los Angeles, California 90067, US.
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is a major entertainment hub with a diverse cultural scene and a vibrant tech industry.
- The hybrid work arrangement allows for flexibility and a better work-life balance.
- Tubi's remote work option enables employees to work from various locations within the US.
Work Schedule: Full-time, typically Monday to Friday, with flexibility for project needs. The work schedule may vary depending on the specific needs of international markets and projects.
ASSUMPTION: The hybrid work arrangement and remote work option provide flexibility and a better work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the senior manager
Key Assessment Areas:
- Data interpretation and analytical skills
- Cultural awareness and regional trends understanding
- Communication and collaboration skills
- Project management and organizational skills
Application Tips:
- Highlight relevant experience in content merchandising, editorial, or related entertainment roles
- Demonstrate strong analytical skills and the ability to derive insights from data
- Showcase a deep understanding of regional media and cultural trends
- Prepare examples of successful content merchandising strategies or projects
ATS Keywords: Content Merchandising, Editorial Strategy, Data Interpretation, Project Management, CMS Tools, Excel, Presentation Tools, Cultural Trends, Collaboration, Spanish Fluency, Audience Insights, Programming, Marketing, Sales, Content Curation
ASSUMPTION: Tubi's hiring process focuses on assessing candidates' analytical skills, cultural awareness, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- CMS tools (e.g., Tubi's content management system)
- Excel and presentation tools (e.g., Google Slides)
- Airtable (experience a plus)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Familiarity with Tubi's content management system and relevant project management tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Diversity and inclusion
- Accessibility and personalization
- Collaboration and innovation
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach deriving insights from data and applying them to content strategy?
- Can you provide an example of a successful content merchandising strategy or project you've led?
- How do you ensure effective collaboration and communication with cross-functional teams?
ASSUMPTION: Tubi values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to diversity, accessibility, and personalization.
⚠️ Potential Challenges
- Managing multiple international markets with varying audience preferences and cultural trends
- Balancing creative curation with data-driven decision-making
- Collaborating effectively with cross-functional teams across multiple time zones
- Adapting to changes in the streaming landscape and content availability
ASSUMPTION: These challenges require strong analytical skills, cultural awareness, and adaptability, as well as effective communication and collaboration with cross-functional teams.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on international markets and regional trends, requiring a strong understanding of diverse audience preferences and cultural contexts.
- Industry-specific context: The streaming industry is competitive and rapidly evolving, with a strong emphasis on data-driven decision-making and personalization.
- Career path comparison: This role offers opportunities for growth within Tubi's expanding international markets and content libraries, with potential career paths in content merchandising, editorial, or related entertainment roles.
ASSUMPTION: This role is unique in its focus on international markets and regional trends, requiring a strong understanding of diverse audience preferences and cultural contexts.
📝 Sample Projects
- Developing a data-driven content merchandising strategy for a specific international market, tailored to regional audience preferences and cultural trends
- Managing a cross-functional team to execute a tentpole campaign, driving engagement and viewership for a specific content library or FAST channel
- Identifying regional content needs and surfacing standout opportunities from avails lists to support the acquisition strategy
ASSUMPTION: These sample projects demonstrate the role's focus on data-driven decision-making, cross-functional collaboration, and regional trends understanding.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging international market to merchandize content for, and how you approached it?
- How do you ensure effective collaboration and communication with cross-functional teams, especially when working across multiple time zones?
- What are some examples of successful content merchandising strategies or projects you've led, and how did you measure their impact?
- How do you balance creative curation with data-driven decision-making in your content merchandising strategies?
- What opportunities are there for growth and development within Tubi's expanding international markets and content libraries?
ASSUMPTION: These questions help assess the candidate's understanding of international markets, cross-functional collaboration, data-driven decision-making, and career growth opportunities within Tubi.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience in content merchandising, editorial, or related entertainment roles
- Prepare examples of successful content merchandising strategies or projects, demonstrating your data interpretation and analytical skills
- Follow up with the hiring manager, Michelle, one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
