Manager (L7)- Brand (Social Media Marketing)

📌 Core Information

Job Title: Manager (L7) - Brand (Social Media Marketing)

Company: Navi

Location: Bangalore, Karnataka, India

Job Type: On-site, Full-time

Category: Marketing

Date Posted: April 21, 2025

Experience Level: 5-10 years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Scaling brand's social media channels
• Crafting and ideating strategies
• Engaging content creation
• Collaborating with cross-functional teams
• Managing influencer relationships
• Analyzing campaign performance

ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills. It involves working closely with various teams to ensure a unified brand message across all channels.

📋 Key Responsibilities

Scaling Social Media Channels:

• Develop and execute strategies to boost brand visibility, engagement, and reach
• Analyze and optimize social media performance using metrics

Content Creation:

• Ideate and script engaging content that aligns with the brand's voice and appeals to the target audience
• Participate in video content creation to bring authenticity and personality to the brand's social media presence

Campaign Management:

• Plan and launch social media campaigns that drive marketing objectives, including product promotions and brand storytelling
• Create detailed briefs for influencers, ensuring content consistency and quality

Influencer Relationship Management:

• Identify, engage, and manage relationships with influencers to amplify the brand's message and reach
• Work with influencer agencies to create and manage campaigns that align with brand goals and resonate with audiences

ASSUMPTION: This role requires strong project management skills, the ability to work independently, and the capacity to handle multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6-7 years of relevant experience in social media management and influencer marketing

Required Skills:

• Proven track record of scaling social media channels successfully in previous roles
• Proven ability to ideate, script, and produce engaging social media content, including video
• Experience in identifying, engaging, and managing relationships with influencers and influencer agencies
• Strong analytical skills and data-driven decision-making
• Excellent communication and collaboration skills
• Familiarity with social media analytics tools

Preferred Skills:

• Experience with Adobe Creative Suite or similar video editing software
• Knowledge of SEO best practices
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the financial services industry or relevant transferable skills will be prioritized.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (industry standard for this role and experience level)

Benefits:

• Health insurance
• Retirement plans
• Performance-based bonuses
• Employee stock options
• Generous leave policy
• Learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is based on industry standards for this role and experience level. Actual compensation may vary based on the candidate's qualifications and the company's internal structures.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2018

Company Description:

• Navi is one of the fastest-growing financial services companies in India
• Provides Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold
• Mission: Deliver digital-first financial products that are simple, accessible, and affordable
• Drawing on in-house AI/ML capabilities, technology, and product expertise
• Dedicated to building delightful customer experiences

Company Specialties:

• Financial Services
• Fintech
• Digital Transformation
• Customer Experience

Company Website: https://navi.com

ASSUMPTION: Navi's focus on digital-first financial products and customer experience makes it an attractive employer for tech-savvy professionals seeking to make an impact in the fintech industry.

📊 Role Analysis

Career Level: Managerial (L7)

Reporting Structure: Reports directly to the Head of Brand Marketing

Work Arrangement: On-site, full-time (40 hours/week) with flexible work arrangements

Growth Opportunities:

• Potential to grow into a senior management role as the brand expands
• Chance to lead and mentor a team of social media specialists
• Opportunity to gain experience in influencer marketing and campaign management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the brand's social media presence and influence the marketing strategy.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan workstations

Office Location(s): Vaishnavi Tech Square, Ibbaluru, Bellandur, Bangalore, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the largest city in the state
• Known for its tech industry and vibrant startup ecosystem
• Offers a mix of urban and suburban living options

Work Schedule: Monday-Friday, 9:30 AM - 6:30 PM with a 1-hour lunch break

ASSUMPTION: Bangalore's tech hub status and vibrant culture make it an attractive location for professionals seeking a dynamic work environment and ample networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interviews with the hiring manager and relevant team members
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creativity and innovation in content creation
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Navi's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your portfolio or examples of previous social media campaigns
• Prepare for behavioral and situational interview questions
• Research Navi's brand voice and values to demonstrate cultural fit

ATS Keywords: Social Media Marketing, Influencer Marketing, Content Creation, Campaign Management, Analytics, Strategic Planning, Brand Visibility, Engagement, Resilience, Adaptability, High Quality Results, Time Management

ASSUMPTION: Navi's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit. Prepare accordingly to make a strong impression.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.)
• Video editing software (Adobe Premiere Pro, Final Cut Pro, etc.)
• Project management tools (Asana, Trello, Jira, etc.)
• Collaboration tools (Microsoft Office Suite, Google Workspace, etc.)

ASSUMPTION: Familiarity with the mentioned tools and technologies is preferred, but not required. Navi provides training and resources to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Perseverance, Passion, and Commitment
• Obsession with high-quality results
• Resilience and Adaptability

Work Style:

• Collaborative and open communication
• Data-driven decision-making
• Continuous learning and improvement
• Work-life balance

Self-Assessment Questions:

• How do you align with Navi's core values, specifically 'Perseverance, Passion, and Commitment'?
• Describe a time when you demonstrated resilience and adaptability in a challenging situation.
• How do you ensure high-quality results in your work, and how do you approach continuous improvement?

ASSUMPTION: Navi's company culture values perseverance, passion, and commitment. Candidates who demonstrate these qualities and a strong work ethic are likely to thrive in this environment.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously
• Keeping up with the fast-paced nature of the social media landscape
• Balancing creative and analytical aspects of the role
• Collaborating effectively with cross-functional teams
• Meeting tight deadlines and performance expectations

ASSUMPTION: These challenges require strong time management, prioritization, and organizational skills. Candidates should be prepared to work efficiently under pressure and adapt to changing priorities.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on influencer marketing and campaign management
• It requires a unique blend of creative and analytical skills, as well as strong project management abilities
• Compared to other marketing roles, this position offers significant growth potential and the chance to make a direct impact on the brand's social media presence

ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired growth trajectory in the marketing field.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new financial product
• Creating engaging content for a brand awareness campaign targeting a specific demographic
• Managing influencer relationships to amplify the brand's message and reach
• Analyzing and optimizing the performance of social media campaigns using data-driven insights

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity to make a significant impact in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for the brand?
• What are the most significant challenges facing the social media team currently, and how can this role address them?
• How does Navi support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving results.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for phone or video screening and on-site or virtual interviews with the hiring manager and relevant team members
• Research Navi's brand voice and values to demonstrate cultural fit
• Follow up with the hiring manager after the final round to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.