📌 Core Information
🔹 Job Title: Manager, Lifecycle Marketing
🔹 Company: Rent the Runway
🔹 Location: Brooklyn, NY (Rent the Runway HQ)
🔹 Job Type: Full-time
🔹 Category: Retail, Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies to engage and retain customers
- Creating and managing daily email campaigns, automated flows, SMS, in-app messages, push notifications, and other communication channels
- Collaborating with cross-functional teams to define key touchpoints and design personalized experiences for customers
- Analyzing data and metrics to evaluate the effectiveness of lifecycle marketing initiatives and iterate on strategies
- Implementing testing strategies, including A/B testing and multivariate testing, to optimize messaging, timing, and channel effectiveness
ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on data-driven decision making and innovative problem-solving.
📋 Key Responsibilities
✅ Create and QA daily email campaigns, automated flows, SMS, in-app messages, push notifications, and other communication channels to onboard new customers, drive engagement, and encourage desired behaviors
✅ Collaborate and troubleshoot with cross-functional teams, including product, marketing, and customer success, to define key touchpoints and design personalized experiences for customers throughout their lifecycle
✅ Develop and implement lifecycle marketing strategies to optimize the customer journey from acquisition through activation and retention
✅ Segment customer cohorts based on behavior, demographics, and lifecycle stage to deliver targeted and relevant messaging
✅ Analyze data and metrics to evaluate the effectiveness of lifecycle marketing initiatives, identify areas for improvement, and iterate on strategies to drive higher conversion rates and customer retention
✅ Own end-to-end campaign processes including campaign planning, creative development, deployment, monitoring, and performance reporting
✅ Implement testing strategies, including A/B testing and multivariate testing, to optimize messaging, timing, and channel effectiveness
✅ Monitor industry trends, best practices, and emerging technologies in lifecycle marketing to stay ahead of the curve and continuously innovate our approach
✅ Develop dashboards and reports to track KPIs and communicate performance insights to stakeholders
✅ Continually refine and optimize lifecycle marketing campaigns to meet consumer needs
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 3-4 years of proven experience in lifecycle marketing, customer engagement, or related roles, preferably in a startup or fast-paced environment
Required Skills:
- Technical in-platform experience with CRM systems and analytics tools (e.g., Sailthru, Attentive, Looker)
- Strong understanding of lifecycle marketing principles, customer segmentation strategies, and customer journey mapping
- Excellent communication skills, with the ability to craft compelling messaging tailored to different audience segments and lifecycle stages
- Detail-oriented with strong organizational and project management skills
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
Preferred Skills:
- Experience with SQL or other data querying languages
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage in this position.
💰 Compensation & Benefits
Salary Range: $87,200 to $109,000 per year (anticipated base salary)
Benefits:
- Paid Time Off including vacation, paid bereavement, and family sick leave
- Universal Paid Parental Leave for both parents + flexible return to work program
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- Comprehensive health, vision, dental, FSA, and dependent care from day 1 of employment
- 401k match
- Company-wide events and outings
- Office-centric work (remote on Fridays)
Working Hours: 40 hours per week, with flexible scheduling and the option to work remotely on Fridays
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on disrupting the trillion-dollar fashion industry and changing the way women get dressed through the Closet in the Cloud, the world’s first and largest shared designer closet
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and mentorship
Founded: 2009, with a mission to power women to feel their best every day by providing access to designer clothing and accessories through a subscription-based model
Company Description:
- Rent the Runway offers a wide assortment of millions of items for every occasion, from evening wear and accessories to ready-to-wear, workwear, denim, casual, maternity, outerwear, blouses, knitwear, loungewear, jewelry, handbags, activewear, and ski wear
- The company has built a two-sided discovery engine that connects deeply engaged customers and differentiated brand partners on a powerful platform built around its brand, data, logistics, and technology
- Under CEO and Co-Founder Jennifer Hyman’s leadership, Rent the Runway has been recognized for its innovative approach to the fashion industry and has been named to various “Most Innovative Companies” lists
Company Specialties:
- Retail
- Technology
- Fulfillment
- Logistics
- Innovation
- Disruption
- Entrepreneurial
- Subscription to fashion
- Closet in the cloud
- Leadership
- Career growth
- Mentorship
- Access to executives
- And incredible benefits
Company Website: http://www.renttherunway.com
ASSUMPTION: Rent the Runway's focus on innovation and disruption in the fashion industry provides a unique and exciting work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Director of Lifecycle Marketing and may oversee junior team members or external agencies
Work Arrangement: Hybrid, with 4 days in the office and the option to work remotely on Fridays
Growth Opportunities:
- Potential to lead and mentor junior team members or external agencies
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to take on additional responsibilities and grow within the marketing department or the company as a whole
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, innovative environment with a focus on data-driven decision making and continuous improvement.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative workspace
Office Location(s): 10 Jay St, Brooklyn, NY 11201, US
Geographic Context:
- Brooklyn, NY is a vibrant, multicultural neighborhood with a thriving arts and food scene
- The office is conveniently located near public transportation, with easy access to Manhattan
- The area offers a mix of urban and suburban living, with nearby parks, museums, and cultural attractions
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexible scheduling and the option to work remotely on Fridays
ASSUMPTION: The hybrid work arrangement provides a balance between in-person collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- Technical assessment or case study to evaluate the candidate's understanding of lifecycle marketing principles and data analysis skills
- On-site or virtual interview with the hiring manager and relevant team members to discuss the role, team dynamics, and company culture
- Final interview with the Senior Director of Lifecycle Marketing or another senior leader to discuss the role's fit within the broader organization and answer any remaining questions
Key Assessment Areas:
- Data analysis and interpretation skills
- Understanding of lifecycle marketing principles and customer segmentation strategies
- Communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Problem-solving and creative thinking skills, with the ability to develop innovative solutions to marketing challenges
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing or customer engagement, with a focus on data-driven results and innovative approaches
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission and values
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and reviewing recent industry trends in lifecycle marketing
ATS Keywords: Lifecycle Marketing, Customer Engagement, CRM Systems, Analytics Tools, Project Management, Customer Segmentation, Data Analysis, A/B Testing, Creative Thinking, Communication Skills
ASSUMPTION: Rent the Runway's hiring process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Looker, Google Analytics)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Email service providers (e.g., SendGrid, Mailgun)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Rent the Runway is committed to empowering women to feel their best every day through access to designer clothing and accessories
- Innovation: The company is dedicated to disrupting the trillion-dollar fashion industry and changing the way women get dressed through continuous innovation and improvement
- Collaboration: Rent the Runway fosters a collaborative work environment that encourages cross-functional teamwork and open communication
Work Style:
- Data-driven: The company emphasizes data-driven decision making and continuous improvement in all aspects of its business
- Fast-paced: Rent the Runway operates in a fast-paced, dynamic environment that requires employees to be adaptable and responsive to change
- Creative: The company values innovative thinking and encourages employees to approach challenges with a creative mindset
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and retention through lifecycle marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change as needed?
- Do you possess strong data analysis skills and the ability to interpret data to drive actionable insights?
ASSUMPTION: Rent the Runway's focus on empowerment, innovation, and collaboration provides a unique and engaging work environment for employees.
⚠️ Potential Challenges
- The fast-paced, dynamic nature of the role may require employees to work extended hours or be on-call for critical issues
- The company's focus on continuous improvement and innovation may require employees to adapt to changes in processes or priorities
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
- The competitive nature of the fashion industry may require employees to stay up-to-date with recent trends and best practices in lifecycle marketing
ASSUMPTION: These potential challenges can be mitigated through effective communication, time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing within the fashion industry, with a specific emphasis on empowering women through access to designer clothing and accessories
- Compared to similar roles in other industries, this position offers a unique opportunity to work in a fast-paced, innovative environment with a strong focus on data-driven decision making and continuous improvement
- Career paths within Rent the Runway may include opportunities to advance within the marketing department or take on additional responsibilities in other areas of the business
ASSUMPTION: This role offers a unique and exciting opportunity for candidates with a strong background in lifecycle marketing and a passion for empowering women through access to designer clothing and accessories.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive customers and drive repeat purchases
- Collaborating with the product team to design and implement a new onboarding flow for new customers, with a focus on driving engagement and activation
- Analyzing customer data to identify trends and insights, and using this information to inform segmentation and targeting strategies
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that may be undertaken in this role, but the specific projects and priorities may vary depending on the candidate's experience and the team's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits within the broader marketing department and the company as a whole?
- How does Rent the Runway support the professional growth and development of its employees, particularly in the marketing department?
- What are the most pressing challenges facing the lifecycle marketing team, and how can this role contribute to addressing them?
- How does Rent the Runway approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess the fit between the candidate's skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in lifecycle marketing or customer engagement, with a focus on data-driven results and innovative approaches
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and reviewing recent industry trends in lifecycle marketing
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
