Manager, Lifecycle Marketing

📌 Core Information

🔹 Job Title: Manager, Lifecycle Marketing

🔹 Company: TruGreen

🔹 Location: Nashville, TN 37201

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing CRM programs to drive customer engagement, retention, and revenue
• Overseeing a team responsible for campaign build, QA, deployment, and CRM system health
• Collaborating cross-functionally with brand, product, analytics, and engineering teams
• Managing Microsoft Dynamics CRM and supporting platforms for multi-channel marketing campaigns
• Mentoring and developing team members to drive top performance

ASSUMPTION: This role requires a strong operational focus, with a balance of strategic planning and hands-on execution. The ideal candidate will have a deep understanding of CRM platforms and a passion for delivering seamless, scalable customer journeys.

📋 Key Responsibilities

✅ Oversee the execution of multi-channel marketing campaigns across email, push, and SMS using Microsoft Dynamics and supporting platforms

✅ Act as the marketing in-house Microsoft Dynamics SME, ensuring efficient campaign builds, accurate audience segmentation, data integration, and journey orchestration

✅ Utilize Figma to partner with design and UX teams on wireframes and user flows that align campaign visuals with lifecycle goals

✅ Manage, mentor, and develop a team, setting priorities, monitoring performance, and fostering career growth while driving top performance

✅ Own the planning and timely delivery of all CRM programs and initiatives, collaborating cross-functionally with brand, product, analytics, and engineering teams

✅ Utilize dashboards and performance reports in collaboration with analytics partners to monitor audience health, deliverability, and campaign KPIs

✅ Use data to recommend strategic changes to Senior Manager and Director

✅ Define scalable processes for campaign QA, documentation, compliance, and workflow automation to improve speed-to-market and accuracy

✅ Work closely with marketing strategy, product, sales, customer experience, and customer service teams to deliver integrated, customer-first CRM experiences

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure alignment and successful execution of CRM programs.

🎯 Required Qualifications

Education: Bachelor's Degree in a marketing, communications, or business field

Experience: 6+ years of experience in Marketing Operations, Creative, or equivalent education and experience

Required Skills:

• Strong hands-on experience with Microsoft Dynamics CRM for marketing automation and customer journey building
• Proficiency in Figma for campaign visualization, wireframing, and collaboration with UX/design teams
• Demonstrated success in leading cross-functional projects with clear documentation, testing, and reporting protocols
• Strong understanding of data segmentation, dynamic content, A/B testing, and CRM performance metrics
• Excellent organizational, analytical, and communication skills
• Familiarity with GDPR, CAN-SPAM, and other data privacy standards

Preferred Skills:

• Experience with HTML/CSS for email builds

ASSUMPTION: While not explicitly stated, experience with HTML/CSS for email builds would be beneficial for this role, as it would enable the candidate to contribute to campaign creation and optimization.

💰 Compensation & Benefits

Salary Range: $95,010 - $158,350 per year

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Company-Matching 401(k)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed.

📌 Applicant Insights

🔍 Company Context

Industry: TruGreen operates in the consumer services industry, specifically focusing on lawn care and related services. The company has been in business for over 40 years and has established itself as a leader in its field.

Company Size: TruGreen is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for career growth and development.

Founded: TruGreen was founded in 1973 and has since grown to become one of the largest lawn care companies in the United States.

Company Description:

• TruGreen is committed to providing top-tier lawn care and exceptional service to its customers
• The company's associates embody the core values of Safety, Service, Teamwork, Accountability, and Respect
• TruGreen offers competitive salaries, comprehensive benefits, opportunities for career growth, and the stability that comes from over four decades of proven success

Company Specialties:

• Lawn Care
• Landscaping
• Lawn Services
• Tree and Shrub Fertilization
• Lawn Aeration

Company Website: trugreenjobs.com

ASSUMPTION: TruGreen's commitment to diversity and inclusion is evident in its encouragement for candidates from diverse backgrounds to apply and its status as an Equal Opportunity/Affirmative Action Employer.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic planning, team leadership, and cross-functional collaboration.

Reporting Structure: The Manager, Lifecycle Marketing reports directly to the Senior Manager or Director of Marketing.

Work Arrangement: This role is on-site, requiring the candidate to be physically located in the United States while performing the job.

Growth Opportunities:

• Proven success in this role may lead to advancement opportunities within the marketing department or other areas of the business
• TruGreen's commitment to employee development and career growth provides ample opportunities for professional advancement

ASSUMPTION: While not explicitly stated, the growth opportunities for this role are likely to be within the marketing department or related areas, given the role's focus on CRM programs and customer engagement.

🌍 Location & Work Environment

Office Type: TruGreen's headquarters is located in Franklin, Tennessee, with additional offices in Memphis, Tennessee.

Office Location(s): 701 Cool Springs Blvd, Franklin, Tennessee 37067 and 1790 Kirby Pkwy, Memphis, Tennessee, US

Geographic Context:

• Nashville, TN 37201 is a suburban area with a mix of residential and commercial properties
• The cost of living in Nashville is relatively affordable compared to other major metropolitan areas in the United States
• The city offers a variety of cultural attractions, outdoor activities, and a vibrant food scene

Work Schedule: The work schedule for this role is full-time, with standard business hours Monday through Friday.

ASSUMPTION: While not explicitly stated, the work schedule for this role is likely to be Monday through Friday, with standard business hours, given the on-site nature of the position and the need for collaboration with other teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• On-site or virtual interview with the hiring manager and/or other team members
• Final interview with the Senior Manager or Director
• Background check and offer extension

Key Assessment Areas:

• CRM platform expertise and campaign management skills
• Leadership and team management abilities
• Strategic thinking and data-driven decision-making
• Cross-functional collaboration and communication skills
• Alignment with TruGreen's core values and company culture

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role, such as CRM platform experience, campaign management, and team leadership
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
• Research TruGreen's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Microsoft Dynamics CRM, campaign management, CRM programs, customer engagement, team leadership, cross-functional collaboration, data-driven decision-making

ASSUMPTION: TruGreen's application process is likely to involve an Applicant Tracking System (ATS) that uses keywords to filter and rank candidates based on their qualifications. Including relevant keywords in your resume and application materials can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Dynamics CRM
• Figma
• HTML/CSS (preferred)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Push notification platforms (e.g., Urban Airship, VWO Engage)
• SMS marketing platforms (e.g., Twilio, Plivo)

ASSUMPTION: While not explicitly stated, the tools and technologies required for this role are likely to include various marketing automation platforms, design tools, and programming languages, depending on the specific needs of the campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Safety: TruGreen prioritizes the safety of its employees and customers above all else
• Service: The company is committed to providing exceptional service to its customers, with a focus on quality and reliability
• Teamwork: TruGreen fosters a collaborative work environment, encouraging open communication and mutual support among team members
• Accountability: The company holds its employees accountable for their actions and decisions, promoting a culture of ownership and responsibility
• Respect: TruGreen values diversity and inclusion, promoting a work environment that is welcoming and inclusive to all

Work Style:

• Operational: This role requires a hands-on, operational focus, with a balance of strategic planning and tactical execution
• Collaborative: The role involves frequent collaboration with cross-functional teams, requiring strong communication and teamwork skills
• Data-driven: The ideal candidate will use data to inform decision-making and drive continuous improvement in CRM programs

Self-Assessment Questions:

• Do you have a proven track record of executing and optimizing CRM programs that drive customer engagement, retention, and revenue?
• Are you comfortable leading cross-functional teams and collaborating with various departments to deliver integrated, customer-first CRM experiences?
• Do you have strong analytical skills and the ability to use data to inform strategic decisions?
• Are you comfortable working in a fast-paced, dynamic environment that requires both strategic planning and hands-on execution?
• Do you share TruGreen's core values of Safety, Service, Teamwork, Accountability, and Respect?

ASSUMPTION: TruGreen's company culture is likely to prioritize safety, service, teamwork, accountability, and respect, with a focus on delivering exceptional customer care and fostering a collaborative work environment.

⚠️ Potential Challenges

• Managing a team and balancing strategic planning with hands-on execution may require strong time management and prioritization skills
• Working with multiple cross-functional teams may present challenges in coordinating efforts and ensuring alignment with overall marketing strategy
• Keeping up with the latest trends and best practices in CRM and marketing automation may require continuous learning and professional development
• The on-site nature of the role may present challenges for candidates who prefer a remote or hybrid work arrangement

ASSUMPTION: While TruGreen offers a comprehensive benefits package and opportunities for career growth, the role may present challenges related to work-life balance, team management, and keeping up with industry trends.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on CRM platform expertise and campaign execution, with a lesser focus on strategic planning and brand management
• In the lawn care industry, TruGreen's focus on customer engagement and retention sets it apart from competitors, with a strong emphasis on data-driven decision-making and continuous improvement
• Career progression in this role may lead to advancement opportunities within the marketing department or other areas of the business, depending on the candidate's skills and interests

ASSUMPTION: While the specific responsibilities and requirements of this role may vary depending on the company and industry, the focus on CRM platform expertise, campaign execution, and data-driven decision-making is likely to be consistent across similar roles.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new lawn care service, including email, push, and SMS components
• Optimizing CRM programs to improve customer engagement and retention, with a focus on data segmentation, dynamic content, and A/B testing
• Collaborating with cross-functional teams to deliver integrated, customer-first CRM experiences, such as personalized onboarding communications or targeted promotions

ASSUMPTION: The sample projects for this role are likely to involve campaign development, optimization, and execution, with a focus on driving customer engagement, retention, and revenue through CRM programs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does this role collaborate with other marketing teams, such as brand, product, and analytics?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does TruGreen support the professional development and career growth of its marketing team members?
• What are the biggest challenges facing the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, such as CRM platform experience, campaign management, and team leadership
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
• Research TruGreen's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.