Manager, Lifecycle Marketing and Automation

📌 Core Information

🔹 Job Title: Manager, Lifecycle Marketing and Automation

🔹 Company: Cineplex

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (3 days in the office)

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end execution of email, push, and in-app campaigns
• Developing a unified customer engagement strategy
• Optimizing messaging cadence and maximizing impact across channels
• Implementing and refining segmentation strategies
• Building, testing, and optimizing templates within Adobe Experience Platform

ASSUMPTION: This role requires a strong background in email marketing and experience with Adobe Experience Platform. It involves both strategic planning and hands-on campaign execution.

📋 Key Responsibilities

✅ Lead the end-to-end execution of email, push, and in-app campaigns, ensuring seamless strategy, creative development, deployment, and reporting.

✅ Oversee and manage the campaign calendar to optimize messaging cadence, prevent audience fatigue, and maximize impact across channels.

✅ Implement and refine segmentation strategies to ensure precise targeting for batch, triggered, and event-based campaigns.

✅ Build, test, and optimize templates within Adobe Experience Platform, leveraging dynamic content and scripting for enhanced personalization.

✅ Edit and troubleshoot HTML email templates to ensure mobile responsiveness and cross-client compatibility.

✅ Analyze and report on campaign performance, tracking engagement metrics and driving continuous improvement through A/B and multivariate testing.

ASSUMPTION: This role requires a mix of creative, analytical, and project management skills. It involves both strategic planning and day-to-day campaign execution.

🎯 Required Qualifications

Education: Post-secondary education in a related field (Marketing, Digital Marketing, Project Management, or equivalent).

Experience: Considerable experience (2-5 years) in email, push, or lifecycle marketing, preferably in a data-driven environment.

Required Skills:

• Proficiency in HTML for email, with hands-on experience editing and troubleshooting email templates.
• Experience managing cross-channel marketing campaigns, including email, push notifications, and in-app messaging.
• Knowledge of Adobe Experience Platform and a strong understanding of email marketing fundamentals, including segmentation, personalization, deliverability best practices, and compliance regulations (e.g., CASL).
• Familiarity with email marketing analytics tools (e.g., Adobe Analytics) to track performance, generate insights, and optimize campaigns.
• Understanding of push notification and in-app messaging best practices, including opt-in strategies, frequency capping, and personalization.

Preferred Skills:

• Experience with customer relationship management (CRM) systems.
• Knowledge of marketing automation platforms (e.g., Marketo, Pardot).

ASSUMPTION: This role requires a strong technical background in email marketing and experience with Adobe Experience Platform. Familiarity with CRM and marketing automation platforms is a plus.

💰 Compensation & Benefits

Salary Range: CAD 75,000 - 95,000 per year (Based on industry standards for a Manager, Lifecycle Marketing role in Toronto)

Benefits:

• Competitive health and dental benefits
• Employee discounts on movie tickets and concessions
• Retirement savings plan with company match
• Paid time off (vacation, sick days, and holidays)

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Toronto. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment. Cineplex is a leading entertainment company that operates movie theaters, food services, and alternative programming venues.

Company Size: Small (2-10 employees). Cineplex is a small but well-established company in the entertainment industry.

Founded: 2001. Cineplex was founded in 2001 and has since grown to become a prominent player in the entertainment industry.

Company Description:

• Cineplex is an international distribution company focused on designing content-specific models for film, entertainment, distribution, acquisitions, sales, and marketing.
• The company specializes in theatrical exhibition, digital, and TV content.
• Cineplex is committed to hiring and retaining a diverse workforce and enforcing fair and equitable hiring practices.

Company Specialties:

• Film distribution
• Entertainment marketing
• Theatrical exhibition
• Digital and TV content

Company Website: www.cineplexusa.com

ASSUMPTION: Cineplex is a well-established company in the entertainment industry with a focus on film distribution and theatrical exhibition. It values diversity and inclusion in its workforce.

📊 Role Analysis

Career Level: Mid-level management. This role reports to the Senior Manager, Lifecycle Marketing and is responsible for leading the execution and optimization of email, push, and in-app messaging programs.

Reporting Structure: This role reports directly to the Senior Manager, Lifecycle Marketing and may have supervisory responsibilities over junior marketing team members.

Work Arrangement: Hybrid (3 days in the office). This role requires a hybrid work arrangement, with 3 days per week in the office and the remaining days working remotely.

Growth Opportunities:

• Potential advancement to a senior-level role within the marketing department.
• Expansion of responsibilities to include additional marketing channels or teams.
• Opportunities to work on special projects or initiatives that drive company growth and innovation.

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department at Cineplex. It is well-suited for an experienced marketing professional looking to take on a leadership role in email marketing.

🌍 Location & Work Environment

Office Type: Corporate office. Cineplex's office is a professional and collaborative work environment that fosters creativity and innovation.

Office Location(s): 1303 Yonge St, Toronto, ON M4T 1E6, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant entertainment scene.
• The office is located in the Yonge and Eglinton neighborhood, which offers easy access to public transportation, shopping, and dining options.
• The area is known for its young professional population and urban amenities.

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The office environment at Cineplex is professional and collaborative, with a focus on fostering creativity and innovation. The location offers easy access to public transportation and urban amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Email marketing expertise and experience
• Campaign management and project execution skills
• Analytical and problem-solving abilities
• Communication and collaboration skills

Application Tips:

• Highlight your experience with email marketing and Adobe Experience Platform in your resume and cover letter.
• Demonstrate your understanding of segmentation, personalization, and campaign optimization strategies in your application materials.
• Prepare examples of successful email marketing campaigns you've managed and the results you achieved.

ATS Keywords: Email Marketing, Lifecycle Marketing, Adobe Experience Platform, Campaign Management, Segmentation, Personalization, A/B Testing, HTML, Cross-Channel Marketing

ASSUMPTION: The application process at Cineplex involves multiple interviews and assessments to evaluate candidates' technical skills and cultural fit. Applicants should highlight their relevant experience and demonstrate their understanding of email marketing best practices.

🛠️ Tools & Technologies

• Adobe Experience Platform
• HTML and CSS
• Email marketing analytics tools (e.g., Adobe Analytics)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)

ASSUMPTION: This role requires proficiency in Adobe Experience Platform and HTML for email. Familiarity with CRM and marketing automation platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of success in email marketing and campaign management?
• Are you comfortable working in a collaborative and dynamic team environment?
• Do you have strong analytical and problem-solving skills?
• Are you able to adapt to new tools and technologies as needed?

ASSUMPTION: Cineplex values candidates who are customer-focused, innovative, and collaborative. Applicants should demonstrate their alignment with these values and their ability to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Keeping up with industry trends and best practices in email marketing
• Ensuring compliance with relevant regulations (e.g., CASL) and industry standards
• Adapting to a hybrid work arrangement and balancing remote and in-office work

ASSUMPTION: This role presents challenges related to campaign management, industry knowledge, and compliance. It also requires adaptability to a hybrid work arrangement.

📈 Similar Roles Comparison

• Compared to other Manager, Lifecycle Marketing roles, this position places a stronger emphasis on hands-on campaign execution and optimization.
• In the entertainment industry, email marketing plays a crucial role in customer engagement and loyalty programs.
• Career progression in this role could lead to senior-level positions within the marketing department or other areas of the business.

ASSUMPTION: This role offers a unique blend of strategic planning and hands-on campaign execution, with a focus on customer engagement and loyalty in the entertainment industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new movie release
• Optimizing push notification frequency and content to improve user engagement
• Implementing A/B testing to improve email open rates and click-through rates

ASSUMPTION: These sample projects reflect the day-to-day responsibilities of the Manager, Lifecycle Marketing and Automation role at Cineplex.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 90 days?
• How does Cineplex support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially for hybrid roles?
• How does Cineplex measure the success of its email marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant experience with email marketing, Adobe Experience Platform, and campaign management.
• Write a cover letter that demonstrates your understanding of the role's responsibilities and your fit with Cineplex's company culture.
• Prepare examples of successful email marketing campaigns you've managed and the results you achieved.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.