Manager, Lifecycle Marketing

📌 Core Information

🔹 Job Title: Manager, Lifecycle Marketing

🔹 Company: Scene+

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (5 days in the office over a 2-week period)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading strategic, data-driven lifecycle marketing campaigns to engage members and drive business objectives
• Managing end-to-end campaign execution, from planning to deployment, across multiple channels
• Collaborating cross-functionally with internal and external teams to deliver targeted campaigns
• Optimizing campaign performance through A/B testing, personalization, and automation
• Working with a rich volume of data to develop creative campaigns tailored to diverse partners and verticals

ASSUMPTION: This role requires a strong background in lifecycle marketing, CRM, or marketing automation, with a proven track record of driving member engagement and reducing attrition.

📋 Key Responsibilities

✅ Lead the strategy and execution of lifecycle marketing campaigns that engage members at every stage of their journey

✅ Manage end-to-end campaign execution, ensuring key content, creative assets, and approvals are aligned with milestones

✅ Collaborate cross-functionally with other areas of Marketing, Partnerships, and creative and technical agencies to execute strategies, manage workflows, and launch automated, targeted campaigns

✅ Drive campaign performance by implementing test-and-learn strategies, campaign personalization, and timely, actionable reports to optimize performance

✅ Champion optimization by applying A/B testing, content personalization, and MarTech tools to refine campaign effectiveness and improve ROI

ASSUMPTION: This role involves working with a wide range of stakeholders, including internal teams, external agencies, and partner marketing teams, to deliver targeted campaigns across the entire member lifecycle.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in CRM, lifecycle marketing, customer marketing, or marketing automation, ideally within a data-driven or loyalty-based environment

Required Skills:

• Proven experience in leading projects from strategy through to execution
• Strong project management skills, with the ability to manage campaign planning, briefing processes, and stakeholder follow-ups
• Proficiency with marketing automation tools and CRMs such as Salesforce Marketing Cloud
• Familiarity with Google Analytics 4
• Excellent written and verbal communication skills
• Collaborative mindset, with the ability to manage multiple stakeholders with competing priorities

Preferred Skills:

• Experience working with a wide range of partners and verticals
• Fluency in French (an asset)

ASSUMPTION: Candidates with a strong background in lifecycle marketing, CRM, or marketing automation, along with exceptional project management and communication skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Manager-level role in Toronto with 5-10 years of experience)

Benefits:

• Competitive benefits package
• Opportunities for growth and development
• Exposure to a breadth of campaign strategies and data applications

Working Hours: Full-time, with flexible hours and the ability to work remotely for part of the week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager-level role in Toronto with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically focused on loyalty programs

Company Size: 51-200 employees, which means a mid-sized organization with opportunities for collaboration and growth

Founded: 2007, with a history of partnerships with Scotiabank, Cineplex, and Empire

Company Description:

• Scene+ is a joint venture between Scotiabank, Cineplex, and Empire, bringing together two of Canada’s favourite loyalty programs, SCENE and Scotia Rewards, to create an enhanced program with a breadth of rewards categories
• The company is focused on making tomorrow more rewarding for its members by delivering unparalleled rewards and experiences through data-driven marketing strategies
• Scene+ fosters an entrepreneurial spirit and prioritizes innovation, technology, and a member-centric experience

Company Specialties:

• Loyalty programs
• Data-driven marketing
• Member engagement and retention
• Partnerships with leading brands

Company Website: http://www.sceneplus.ca

ASSUMPTION: Scene+ is committed to diversity, equity, and inclusion, and welcomes candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

📊 Role Analysis

Career Level: Managerial, with opportunities for growth and leadership development

Reporting Structure: This role reports directly to the Senior Manager, Marketing Delivery, and works cross-functionally with various internal and external teams

Work Arrangement: Hybrid, with 5 days in the office over a 2-week period

Growth Opportunities:

• Exposure to a breadth of campaign strategies and data applications
• Expanding skills beyond executing marketing plans and building campaigns
• Developing foundational capabilities to succeed in marketing leadership

ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their impact and lead end-to-end campaign delivery.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern and collaborative work environment

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant business ecosystem
• The office is located in the heart of downtown Toronto, with easy access to public transportation and amenities
• The city offers a wide range of cultural attractions, entertainment options, and recreational activities

Work Schedule: Full-time, with flexible hours and the ability to work remotely for part of the week

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance and the opportunity to collaborate with team members in person while also enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Virtual interview with a Talent Advisor to discuss the role and the company
• In-person interview with the Senior Manager, Marketing Delivery, to share experience and insights
• Virtual interview with a member of the Marketing Delivery leadership team to discuss best practices
• In-person interview with the Executive Director, Marketing Delivery, to learn about the company's data-driven marketing strategy

Key Assessment Areas:

• Campaign strategy and execution
• Project management skills
• Technical skills and comfort with data
• Communication and collaboration abilities

Application Tips:

• Highlight relevant experience in lifecycle marketing, CRM, or marketing automation
• Demonstrate a strong track record of driving member engagement and reducing attrition
• Showcase exceptional project management and communication skills
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission

ATS Keywords: Lifecycle Marketing, CRM, Project Management, Data Analysis, Marketing Automation, Email Marketing, Campaign Strategy, Collaboration, Communication, A/B Testing, Segmentation, Performance Optimization, Stakeholder Management, Creative Campaigns, Technical Skills, Member Engagement

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, project management skills, technical abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Google Analytics 4
• Marketing automation tools
• CRM software

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to manage campaigns, track performance, and optimize results.

👔 Cultural Fit Considerations

Company Values:

• Member Focus
• Teamwork
• Continuous Improvement
• Integrity
• Results Driven
• Passion

Work Style:

• Collaborative
• Data-driven
• Innovative
• Member-centric

Self-Assessment Questions:

• How do you prioritize the needs and experiences of members in your work?
• Can you provide an example of a time when you worked collaboratively with multiple stakeholders to achieve a common goal?
• How do you approach continuous improvement and innovation in your role?

ASSUMPTION: Candidates who align with Scene+'s values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities
• Working with a wide range of partners and verticals, each with its own unique challenges and opportunities
• Keeping up with the latest marketing automation tools and technologies
• Balancing the need for data-driven decision-making with the desire to deliver creative, personalized campaigns

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a collaborative mindset.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on lifecycle marketing and member engagement
• Scene+ is unique in its partnership with leading brands and its data-driven approach to loyalty programs
• Career path comparison: This role offers opportunities for growth and leadership development within Scene+ or with one of its owners

ASSUMPTION: This role is well-suited for candidates looking to expand their impact and lead end-to-end campaign delivery in a unique and challenging environment.

📝 Sample Projects

• Developing a churn prevention campaign using behavioral signals to guide outreach through email, push notifications, and additional touchpoints
• Launching a targeted re-engagement campaign for at-risk members, utilizing segmentation strategies and personalized content
• Optimizing a partner-specific campaign to improve ROI and drive member engagement through A/B testing and content personalization

ASSUMPTION: These sample projects illustrate the types of initiatives the Manager, Lifecycle Marketing, might undertake to drive member engagement and reduce attrition.

❓ Key Questions to Ask During Interview

• Can you describe the typical member journey and how this role contributes to enhancing it?
• How does Scene+ collaborate with partners to deliver targeted campaigns that align with their objectives and operational realities?
• What opportunities are there for growth and development within the Marketing Delivery team and the company as a whole?
• How does Scene+ approach data privacy and security in its marketing efforts?
• What is the company's long-term vision for the Lifecycle Marketing team, and how does this role fit into that strategy?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and its long-term goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in lifecycle marketing, CRM, or marketing automation, and your fit for the role and the company's mission
• Prepare for the interview by researching Scene+'s partnership with leading brands and its data-driven approach to loyalty programs
• Follow up with the hiring manager after the interview to express your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.