Manager, Lifecycle Marketing

📌 Core Information

🔹 Job Title: Manager, Lifecycle Marketing

🔹 Company: Scene+

🔹 Location: Toronto, Ontario (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (5 days in-office over a 2-week period)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of lifecycle marketing campaigns
• Cross-functional collaboration with internal and external teams
• Data-driven decision making and campaign optimization
• Leadership and project management of end-to-end campaign delivery
• Exposure to a wide range of partners and categories, including travel, groceries, and entertainment

ASSUMPTION: This role requires a strong background in lifecycle marketing, CRM, or marketing automation, with a focus on data-driven strategies and campaign optimization.

📋 Key Responsibilities

✅ Lead the strategy and execution of lifecycle marketing campaigns, ensuring alignment with business objectives and loyalty goals

✅ Manage end-to-end campaign execution, including planning, briefing processes, stakeholder follow-ups, and deployment

✅ Collaborate cross-functionally with Marketing, Partnerships, and external agencies to execute strategies and manage workflows

✅ Drive campaign performance by implementing test-and-learn strategies, personalization, and timely reporting

✅ Champion optimization by applying A/B testing, content personalization, and MarTech tools to refine campaign effectiveness and improve ROI

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in CRM, lifecycle marketing, customer marketing, or marketing automation, ideally within a data-driven or loyalty-based environment

Required Skills:

• Proven experience in lifecycle marketing, CRM, or marketing automation
• Strong project management skills, with the ability to manage multiple projects and stakeholders
• Proficiency with marketing automation tools (e.g., Salesforce Marketing Cloud) and CRMs
• Familiarity with Google Analytics 4
• Excellent communication and collaboration skills
• Data-driven mindset, with the ability to draw actionable insights from data

Preferred Skills:

• Experience working with loyalty programs or data-driven environments
• Familiarity with the entertainment, banking, or grocery industries
• Bilingual (English/French) skills

ASSUMPTION: Candidates with experience in non-profit, agency, or customer-focused brands are encouraged to apply, as long as they possess the required skills and passion for data-informed marketing strategies.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Exposure to a wide range of partners and categories
• Dynamic and agile work environment

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely for part of the week

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 51-200 employees (Mid-size)

Founded: 2007

Company Description:

• Scene+ is a joint venture between Scotiabank, Cineplex, and Empire, bringing together two of Canada’s favourite loyalty programs, SCENE and Scotia Rewards
• The company offers a breadth of rewards categories, including travel, groceries, entertainment, and more
• Scene+ fosters an entrepreneurial spirit and prioritizes innovation, data-driven growth, and member-centric experiences

Company Specialties:

• Loyalty

Company Website: sceneplus.ca

ASSUMPTION: Scene+ is a unique and dynamic company that combines the strengths of three major Canadian organizations to create a leading loyalty program.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: Reports to the Senior Manager, Marketing Delivery

Work Arrangement: Hybrid (5 days in-office over a 2-week period)

Growth Opportunities:

• Exposure to a wide range of partners and categories
• Potential to expand impact and lead marketing strategies beyond lifecycle marketing
• Opportunities for mentorship and professional development

ASSUMPTION: This role offers significant growth potential, as Scene+ continues to expand its partnerships and rewards categories.

🌍 Location & Work Environment

Office Type: Hybrid (5 days in-office over a 2-week period)

Office Location(s): Toronto, Ontario

Geographic Context:

• Toronto is a multicultural city with a vibrant arts, entertainment, and food scene
• Ontario is a bilingual province with a strong economy and diverse industries
• Canada offers a high quality of life, with universal healthcare and a strong social safety net

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely for part of the week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Virtual interview with a Talent Advisor
• In-person interview with the Senior Manager, Marketing Delivery
• Virtual interview with a member of the Marketing Delivery leadership team
• In-person interview with the Executive Director, Marketing Delivery

Key Assessment Areas:

• Strategic thinking and campaign planning
• Data analysis and interpretation
• Project management and stakeholder communication
• Cultural fit and alignment with Scene+'s values

Application Tips:

• Highlight relevant experience in lifecycle marketing, CRM, or marketing automation
• Demonstrate strong project management skills and examples of successful campaign execution
• Showcase data-driven mindset and ability to draw insights from data
• Tailor resume and cover letter to emphasize relevant skills and experiences

ATS Keywords: Lifecycle Marketing, CRM, Project Management, Data Analysis, Marketing Automation, Email Marketing, Campaign Strategy, A/B Testing, Content Personalization, Stakeholder Management, Member Engagement, Churn Prevention, Retention Strategies

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, data analysis skills, project management abilities, and cultural fit with Scene+'s values.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Google Analytics 4
• Marketing automation tools (e.g., email marketing platforms)

ASSUMPTION: The required tools and technologies may evolve over time, and candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Member Focus
• Teamwork
• Continuous Improvement
• Integrity
• Results Driven
• Passion

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Agile and adaptable

Self-Assessment Questions:

• How do you prioritize member needs and experiences in your marketing strategies?
• Can you provide an example of a time when you collaborated effectively with multiple stakeholders to execute a successful campaign?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Candidates who align with Scene+'s values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders with competing priorities
• Balancing data-driven decision making with creative and innovative campaign strategies
• Adapting to a dynamic and evolving work environment
• Working effectively in a hybrid setting, balancing in-office collaboration and remote work

ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven mindset, and a collaborative work style.

📈 Similar Roles Comparison

• Compared to other lifecycle marketing roles, this position offers greater exposure to a wide range of partners and categories
• Scene+ is a unique partnership between three major Canadian organizations, providing a unique work environment and growth opportunities
• This role offers the potential to expand impact and lead marketing strategies beyond lifecycle marketing

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a churn prevention campaign for a major entertainment partner
• Collaborating with a grocery partner to create targeted, personalized campaigns for loyalty members
• Optimizing email marketing campaigns to improve open rates and conversions

ASSUMPTION: These sample projects illustrate the range of opportunities available in this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• How does Scene+ approach data-driven marketing, and how will this role contribute to that strategy?
• Can you describe the team structure and dynamics within the Marketing Delivery department?
• How does Scene+ support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Scene+ foster a collaborative and inclusive work environment?

ASSUMPTION: These questions are designed to provide insight into the company's data-driven marketing approach, team dynamics, professional development opportunities, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for interviews by researching Scene+'s values, mission, and recent projects
• Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.