📌 Core Information
🔹 Job Title: Manager, Lifecycle Marketing, Merchant Commerce Platform
🔹 Company: DoorDash USA
🔹 Location: Multiple locations (New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington, DC)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle/retention marketing strategies for DoorDash's Merchant business, focusing on the Commerce Platform line of products.
- Collaborating cross-functionally with product, engineering, operations, and other marketers to influence key business outcomes through CRM channels.
- Operating at both strategic and tactical levels in a fast-paced, ambiguous environment.
- Building strong, cross-functional relationships and leveraging audience insights and data to inform marketing strategies.
ASSUMPTION: This role requires a strategic mindset and the ability to thrive in a dynamic, fast-paced environment. The ideal candidate will have experience in lifecycle, retention, or growth marketing, preferably in a B2B or SaaS setting.
📋 Key Responsibilities
✅ Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform, including automated flows, experiments, and ad hoc campaigns.
✅ Partner with Integrated Marketing to build campaign briefs based on business goals and audience behavior, determining the right channel mix, targeting, and messaging cadence.
✅ Lead end-to-end campaign planning in collaboration with Marketing Ops, including creative development, stakeholder feedback, audience segmentation, and QA.
✅ Align CRM initiatives with broader lifecycle programs to ensure consistency across merchant touchpoints.
✅ Analyze performance data, establish benchmarks, and deliver actionable reporting to optimize future campaigns.
ASSUMPTION: This role requires a strong understanding of CRM platforms, data segmentation, and campaign performance analysis. The ideal candidate will have experience with CRM platforms such as Iterable or Pardot.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 6+ years of experience in lifecycle, retention, or growth marketing, preferably in B2B or SaaS environments. Demand Gen experience is a plus.
Required Skills:
- Proven track record of driving results through cross-channel CRM campaigns.
- Strong cross-functional collaboration and stakeholder management skills.
- Hands-on experience with CRM platforms (e.g., Iterable, Pardot) and comfort working with complex data and segmentation tools.
- Sharp analytical thinking and the ability to build data-driven strategies and report performance impact.
- Exceptional organization, ownership mindset, and the ability to manage multiple priorities.
Preferred Skills:
- Experience with SQL or other data query languages.
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot).
ASSUMPTION: While not required, experience with SQL or other data query languages and familiarity with marketing automation tools can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $129,200 - $190,000 USD per year
Benefits:
- 401(k) plan with employer matching
- Paid parental leave (16 weeks)
- Wellness benefits
- Commuter benefits match
- Paid time off (flexible, plus 80 hours of paid sick time per year for salaried roles; accrued at about 1 hour per 25.97 hours worked for hourly roles)
- Medical, dental, and vision benefits
- Paid holidays (11)
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is market-dependent and may be modified in the future. The benefits listed are subject to change and may vary based on the employee's work location.
📌 Applicant Insights
🔍 Company Context
Industry: DoorDash operates in the on-demand delivery and local logistics industries, focusing on restaurant delivery, on-demand delivery, and eCommerce.
Company Size: DoorDash is a large company with over 10,000 employees, providing ample opportunities for career growth and learning.
Founded: DoorDash was founded in 2013 and has since grown to become a publicly-traded company.
Company Description:
- DoorDash's mission is to grow and empower local economies by connecting people with local businesses through intelligent, last-mile delivery technology.
- The company aims to help grow local businesses and the communities that support them by providing a comprehensive platform for merchants to manage their online ordering and delivery operations.
- DoorDash is committed to fostering a diverse and inclusive work environment, offering comprehensive benefits and perks to support employees' happiness, healthiness, and overall well-being.
Company Specialties:
- Local Logistics
- Restaurant Delivery
- On-Demand Delivery
- eCommerce
Company Website: careersatdoordash.com
ASSUMPTION: DoorDash's focus on local economies and community growth makes it an attractive option for candidates interested in working for a mission-driven company with a significant impact on local businesses and communities.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, cross-functional collaboration, and the ability to lead and influence key business outcomes.
Reporting Structure: The ideal candidate will report directly to the Senior Manager or Director of B2B Retention Marketing and collaborate with various cross-functional teams, including product, engineering, operations, and other marketers.
Work Arrangement: This role is remote-friendly, with the expectation that the candidate will be available during core business hours in the candidate's respective time zone.
Growth Opportunities:
- This role offers the opportunity to work on high-impact projects and drive meaningful business outcomes, contributing to DoorDash's continued growth and success.
- The ideal candidate will have the chance to grow their career within DoorDash, taking on more responsibilities and potentially moving into senior leadership roles as the company expands.
ASSUMPTION: This role provides ample opportunities for career growth and learning, given DoorDash's large size and focus on empowering local economies.
🌍 Location & Work Environment
Office Type: DoorDash offers a hybrid work environment, with employees having the option to work from one of the company's offices or remotely.
Office Location(s): DoorDash has offices in multiple locations across the United States, including New York, NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; and Washington, DC.
Geographic Context:
- New York, NY: A major hub for finance, media, and technology, offering a diverse range of cultural and professional opportunities.
- San Francisco, CA: Known for its vibrant tech industry, cultural scene, and proximity to nature, San Francisco offers a dynamic work environment for professionals in various fields.
- Seattle, WA: Home to a thriving tech industry, with a strong focus on software development and eCommerce, Seattle provides ample opportunities for professionals in these fields.
- Los Angeles, CA: A global center for entertainment, media, and technology, Los Angeles offers a diverse range of industries and career opportunities.
- Sunnyvale, CA: Located in the heart of Silicon Valley, Sunnyvale is home to numerous tech companies and provides ample opportunities for professionals in the tech industry.
- Chicago, IL: A major hub for finance, healthcare, and technology, Chicago offers a diverse range of industries and career opportunities.
- Austin, TX: Known for its vibrant tech industry, live music scene, and outdoor activities, Austin provides a unique blend of professional and cultural opportunities.
- Denver, CO: Home to a growing tech industry, with a strong focus on aerospace and defense, Denver offers a range of career opportunities in these fields, as well as outdoor recreation and cultural attractions.
- Atlanta, GA: A major hub for finance, healthcare, and technology, Atlanta offers a diverse range of industries and career opportunities.
- Miami, FL: Known for its vibrant cultural scene, tourism industry, and growing tech sector, Miami provides a unique blend of professional and cultural opportunities.
- Boston, MA: A major hub for education, healthcare, and technology, Boston offers a diverse range of industries and career opportunities, with a strong focus on innovation and entrepreneurship.
- Washington, DC: Home to the federal government and numerous think tanks, nonprofits, and advocacy organizations, Washington, DC offers a unique blend of professional and cultural opportunities in the public policy and international affairs sectors.
Work Schedule: DoorDash offers flexible work arrangements, with employees having the option to work full-time, part-time, or on a contract basis.
ASSUMPTION: DoorDash's hybrid work environment and flexible work arrangements allow employees to balance their professional and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical assessment or case study
- Behavioral interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Data analysis and campaign performance optimization
- Campaign planning and execution
- Cultural fit and alignment with DoorDash's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills for this role.
- Research DoorDash's mission, values, and company culture to ensure a strong fit and to ask informed questions during the interview process.
- Prepare for technical assessments or case studies by brushing up on your data analysis and CRM platform skills.
ATS Keywords: Lifecycle Marketing, Retention Marketing, Growth Marketing, CRM Strategy, Cross-Channel Campaigns, Data Analysis, Stakeholder Management, Audience Segmentation, Email Marketing, Push Notifications, SMS Marketing, In-App Messaging, Collaboration, Project Management, Analytical Thinking, Organizational Skills
ASSUMPTION: DoorDash's application process is designed to assess candidates' strategic thinking, cross-functional collaboration, and data analysis skills, as well as their cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- CRM platforms (e.g., Iterable, Pardot)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data query languages (e.g., SQL)
- Campaign planning and project management tools
- Data visualization and reporting tools
ASSUMPTION: DoorDash's use of CRM platforms, marketing automation tools, and data query languages enables the effective management and analysis of marketing campaigns, as well as the optimization of future initiatives.
👔 Cultural Fit Considerations
Company Values:
- Empower local economies
- Focus on the customer
- Act with urgency
- Be resourceful
- Own the outcome
- Collaborate and win together
Work Style:
- DoorDash values employees who are proactive, innovative, and able to thrive in a fast-paced, dynamic environment.
- The ideal candidate will be comfortable working independently and collaboratively, with a strong focus on driving results and achieving key business outcomes.
- DoorDash fosters a culture of continuous learning, growth, and improvement, with an emphasis on empathy, diversity, and inclusion.
Self-Assessment Questions:
- How do you align with DoorDash's mission to empower local economies, and how do you plan to contribute to this mission in your role?
- Describe a time when you had to collaborate with cross-functional teams to achieve a key business outcome. How did you ensure the success of the project, and what was the result?
- How do you approach data analysis and campaign performance optimization? Can you provide an example of a time when you used data to drive strategic decisions and improve campaign performance?
ASSUMPTION: DoorDash's company values and work style emphasize the importance of cultural fit, with a strong focus on empowering local economies, driving results, and fostering a collaborative work environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require candidates to adapt quickly and manage multiple priorities effectively.
- The ideal candidate will be comfortable working with complex data and segmentation tools, as well as navigating a large, matrixed organization.
- DoorDash's focus on empowering local economies may require candidates to be sensitive to the unique needs and challenges faced by small businesses and local communities.
- The role may involve working with diverse stakeholders, including merchants, Dashers, and consumers, each with unique perspectives and priorities.
ASSUMPTION: DoorDash's fast-paced environment, complex data sets, and diverse stakeholder base may present unique challenges for candidates, requiring them to be adaptable, resourceful, and empathetic.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position at DoorDash offers a unique opportunity to work on high-impact projects and drive meaningful business outcomes, contributing to the company's continued growth and success.
- DoorDash's focus on empowering local economies sets this role apart from similar positions in other industries, providing candidates with the chance to make a significant impact on local businesses and communities.
- As a large, publicly-traded company, DoorDash offers ample opportunities for career growth and learning, with a strong emphasis on fostering a diverse and inclusive work environment.
ASSUMPTION: This role at DoorDash offers unique opportunities for career growth, learning, and making a significant impact on local economies, setting it apart from similar positions in other industries.
📝 Sample Projects
- Developing and executing a comprehensive CRM strategy for the Commerce Platform, including automated flows, experiments, and ad hoc campaigns.
- Collaborating with cross-functional teams to build campaign briefs based on business goals and audience behavior, determining the right channel mix, targeting, and messaging cadence.
- Leading end-to-end campaign planning in collaboration with Marketing Ops, including creative development, stakeholder feedback, audience segmentation, and QA.
- Analyzing performance data, establishing benchmarks, and delivering actionable reporting to optimize future campaigns.
ASSUMPTION: These sample projects highlight the strategic, collaborative, and data-driven nature of the Lifecycle Marketing Manager role at DoorDash, requiring candidates to be well-versed in CRM platforms, data analysis, and campaign performance optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role, and how it fits into DoorDash's broader organizational structure?
- How does DoorDash measure the success of lifecycle marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a recent campaign that was particularly successful, and what factors contributed to its success?
- How does DoorDash support the professional growth and development of its employees, particularly in marketing roles?
- Can you describe DoorDash's approach to data privacy and security, particularly in relation to customer and merchant data?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's requirements, DoorDash's company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills for this role.
- Research DoorDash's mission, values, and company culture to ensure a strong fit and to ask informed questions during the interview process.
- Prepare for technical assessments or case studies by brushing up on your data analysis and CRM platform skills.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
