📌 Core Information
🔹 Job Title: Manager, Local Performance Marketing
🔹 Company: Neighborly
🔹 Location: Irving, Texas
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing local marketing plans to drive customer growth
- Coaching franchise owners and driving marketing adoption through various channels
- Monitoring key performance metrics and providing data-driven insights
- Developing pre-opening and grand-opening marketing plans
- Selling local marketing programs to franchise owners
ASSUMPTION: This role requires a strong balance of strategic thinking, data analysis, and communication skills to effectively support franchise owners and drive marketing success.
📋 Key Responsibilities
✅ Assist in strategy and tactical development for local marketing efforts, driving adoption through various channels
✅ Execute integrated marketing plans, channel/tactic mix, and programs that align with the customer journey and marketing funnel
✅ Monitor key marketing performance metrics, both online and offline, with a focus on franchise owners' total qualified leads, cost per lead, and revenue objectives
✅ Develop pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations
✅ Sell local marketing programs with recommendations to individual franchise owners
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and communication, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or related field
Experience: 7+ years minimum of marketing experience, ideally within a franchise service or retail industry
Required Skills:
- Building, optimizing, and managing budgets
- Deep knowledge of Google Ads, specifically PPC/paid search
- Exceptional Excel skills and comfortable working with large amounts of data
- Ability to translate large amounts of raw data into actionable insights
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Knowledge of marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: While not explicitly stated, experience with CRM software and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 7+ years of experience in the United States, the estimated salary range is $90,000 - $120,000 per year.
Benefits:
- Competitive pay commensurate with experience
- Full-time schedule (Monday - Friday)
- Equity and bonus opportunities
- Benefits package (check Neighborly Benefits for details)
Working Hours: Full-time, Monday - Friday, with a hybrid work arrangement (3 days in-office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, focusing on home services and repairs
Company Size: 1,001-5,000 employees, with a global presence and over 2,000 corporate employees worldwide
Founded: 1981, with over 40 years of experience in the home services industry
Company Description:
- Neighborly brands repair, maintain, and enhance properties to make life easier and more enjoyable for homeowners
- Consistency and quality work are the foundation for everything Neighborly does
- Neighborly sets the tone for its culture and business, empowering the pursuit of entrepreneurship and a meaningful career
Company Specialties:
- Home repair services
- Customer-focused approach
- Franchise support and growth
Company Website: Neighborly Brands
ASSUMPTION: Neighborly's extensive experience and focus on customer satisfaction make it an attractive employer in the home services industry.
📊 Role Analysis
Career Level: Mid-level management, with the opportunity to grow within the organization
Reporting Structure: This role reports to the Director of Marketing and supports franchise owners across various brands within the Neighborly network
Work Arrangement: Hybrid, with 3 days in-office and 2 days remote
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the marketing department
- Opportunity to work with and learn from experienced marketing professionals
- Possibility to expand skills and knowledge by working with various brands within the Neighborly network
ASSUMPTION: With Neighborly's focus on growth and employee development, there are ample opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): 500 E John Carpenter Fwy, Irving, Tx.
Geographic Context:
- Irving, Texas, is part of the Dallas-Fort Worth metropolitan area
- The area offers a mix of urban and suburban living, with a diverse range of cultural and recreational activities
- Neighborly's headquarters is conveniently located near major highways and public transportation
Work Schedule: Full-time, Monday - Friday, with a hybrid work arrangement (3 days in-office, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate problem-solving skills and strategic thinking
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Neighborly's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Provide specific examples of your ability to analyze data, develop marketing strategies, and drive results
- Demonstrate your understanding of the home services industry and Neighborly's unique value proposition
ATS Keywords: Marketing Manager, Local Marketing, Google Ads, PPC, Data Analysis, Excel, Customer Journey, Lead Generation, Franchise Support, Integrated Marketing, Coaching, Webinars, Newsletters, Performance Metrics, Local Marketing, Strategic Innovation
ASSUMPTION: Neighborly uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the chances of your application being reviewed.
🛠️ Tools & Technologies
- Google Ads (PPC/paid search)
- Excel
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: While not explicitly stated, experience with CRM software and marketing automation tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Customer Focus
- Having Fun in the Process
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible, with a focus on continuous learning
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with a diverse team?
- Are you comfortable working with large amounts of data and translating it into actionable insights?
- Do you have a strong customer focus and a passion for driving results?
ASSUMPTION: Neighborly's company values and work style preferences are clearly defined, allowing candidates to self-assess their fit with the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse group of franchise owners, each with unique marketing needs and goals
- Keeping up with industry trends and best practices in local marketing
- Adapting to a hybrid work environment and balancing in-office and remote work
ASSUMPTION: These potential challenges highlight the dynamic and fast-paced nature of the role, requiring strong organizational skills and adaptability.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on local marketing and franchise owner support
- While the role requires strong marketing skills, it also emphasizes data analysis and strategic planning
- Career progression may involve moving into a Director or Vice President role within the marketing department or exploring opportunities within other brands in the Neighborly network
ASSUMPTION: This role offers a unique blend of marketing, data analysis, and franchise support responsibilities, setting it apart from other marketing positions.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new franchise owner, including pre-opening and grand-opening strategies
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Coaching franchise owners on best practices for local marketing and driving customer growth
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from strategic planning to data analysis and communication.
❓ Key Questions to Ask During Interview
- How does this role support the overall growth strategy of Neighborly and its franchise owners?
- What are the most significant challenges facing franchise owners in the local marketing space, and how can this role address them?
- How does Neighborly foster a culture of collaboration and continuous learning within its marketing department?
- What opportunities exist for career growth and development within the organization?
- How does the hybrid work arrangement support work-life balance and employee productivity?
ASSUMPTION: These interview questions allow candidates to gain a deeper understanding of the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your ability to analyze data, develop marketing strategies, and drive results
- Demonstrate your understanding of the home services industry and Neighborly's unique value proposition
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
