📌 Core Information
🔹 Job Title: Manager, Local Performance Marketing
🔹 Company: Neighborly
🔹 Location: Irving, TX (Hybrid: In-office Mon-Wed, Remote Thu-Fri)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving local marketing strategies and tactics for franchise owners
- Monitoring and optimizing marketing performance metrics
- Providing coaching and support to franchise owners
- Developing pre-opening and grand-opening marketing plans
- Collaborating with cross-functional teams to deliver customer growth
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on data-driven decision making and franchise owner support.
📋 Key Responsibilities
✅ Assist in strategy and tactical development for local marketing efforts
✅ Execute local integrated marketing plans and programs
✅ Monitor key marketing performance metrics and provide recommendations
✅ Develop pre-opening and grand-opening marketing plans
✅ Sell in local programs and capture local marketing plans from franchise owners
ASSUMPTION: This role involves a mix of independent work and collaboration, with a significant emphasis on data analysis and communication with franchise owners.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or related field
Experience: 7+ years of marketing experience, ideally within a franchise service or retail industry
Required Skills:
- Budget management and allocation
- Deep knowledge of Google Ads (PPC/paid search)
- Advanced Excel skills and data analysis
- Ability to translate data into actionable insights
- Strong communication and presentation skills
Preferred Skills:
- Experience with franchise marketing
- Fluency in Spanish (for bilingual communication with franchise owners)
ASSUMPTION: While not explicitly stated, experience with franchise marketing and bilingual communication skills would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 7+ years of experience in the franchise industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off (vacation, sick, and holidays)
- Employee discounts on services
Working Hours: Full-time, Monday - Friday, with a hybrid work arrangement (in-office Mon-Wed, remote Thu-Fri)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in the franchise industry. Actual compensation may vary based on factors such as skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services (Home Services)
Company Size: 1,001-5,000 employees (Large enterprise with a decentralized franchise structure)
Founded: 1981 (Over 40 years of experience in the home services industry)
Company Description:
- Neighborly is a leading provider of home services, offering repair, maintenance, and enhancement solutions to homeowners
- The company operates through a franchise model, with over 4,000 franchise owners across North America
- Neighborly is committed to strategic innovation and building the future of home and business services
Company Specialties:
- Home repair and maintenance services
- Franchise support and marketing
- Strategic innovation and growth
Company Website: Neighborly Brands
ASSUMPTION: Neighborly's large size and franchise structure may offer opportunities for career growth and diverse experiences within the home services industry.
📊 Role Analysis
Career Level: Mid-level management (Manager)
Reporting Structure: Reports directly to the Director of Local Marketing
Work Arrangement: Hybrid (In-office Mon-Wed, Remote Thu-Fri)
Growth Opportunities:
- Potential advancement to Director or Vice President of Marketing roles
- Expansion into other areas of marketing or management within the company
- Opportunities to work with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for career growth within the marketing department and potentially across other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): 500 E John Carpenter Fwy, Irving, TX 75062
Geographic Context:
- Irving, Texas is part of the Dallas-Fort Worth metropolitan area
- The area offers a mix of urban and suburban living, with a cost of living slightly above the national average
- Neighborly's corporate headquarters is located in Irving, with additional offices in Waco, Texas
Work Schedule: Full-time, Monday - Friday, with a hybrid work arrangement (in-office Mon-Wed, remote Thu-Fri)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Director of Local Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Franchise owner support and coaching
Application Tips:
- Highlight relevant marketing experience, with a focus on franchise or retail industries
- Include specific examples of data-driven decision making and marketing campaign successes
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral interview questions that focus on problem-solving, communication, and franchise owner support
ATS Keywords: Marketing, Local Marketing, Franchise Marketing, Google Ads, PPC, Data Analysis, Excel, Customer Acquisition, Customer Retention, Integrated Marketing, Strategic Planning
ASSUMPTION: Neighborly's application process may involve assessments or case studies to evaluate candidates' marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Google Ads (PPC/paid search)
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
ASSUMPTION: This role requires proficiency in Google Ads and Microsoft Excel, with additional tools and technologies potentially being used based on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Customer Focus
- Having Fun in the Process
Work Style:
- Collaborative and data-driven
- Adaptable and responsive to franchise owner needs
- Results-oriented and focused on customer growth
Self-Assessment Questions:
- How do you balance strategic planning with hands-on execution in your marketing approach?
- Can you provide an example of a time when you had to adapt your marketing strategy to meet the needs of a specific client or franchise owner?
- How do you ensure that your marketing efforts are driving customer growth and achieving the desired results?
ASSUMPTION: Neighborly values a strong work ethic, collaboration, and a customer-focused approach, with a emphasis on having fun in the process.
⚠️ Potential Challenges
- Managing a large number of franchise owners with varying levels of marketing expertise and resources
- Balancing strategic planning with day-to-day tactical execution
- Adapting to the unique needs and preferences of each franchise owner while maintaining consistency in branding and messaging
- Keeping up with industry trends and best practices in local marketing
ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a data-driven approach to marketing.
📈 Similar Roles Comparison
- This role is similar to a Local Marketing Manager or Franchise Marketing Manager position, with a focus on supporting franchise owners and driving customer growth
- Compared to a traditional Marketing Manager role, this position has a stronger emphasis on franchise owner support and local marketing strategies
- Career paths may include advancement to Director or Vice President of Marketing roles, or expansion into other areas of marketing or management within the company
ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with a focus on franchise owner support and local marketing strategies.
📝 Sample Projects
- Developing a comprehensive local marketing plan for a new franchise owner, including pre-opening and grand-opening strategies
- Analyzing marketing performance data to identify trends and opportunities for improvement, and presenting findings to the marketing team and franchise owners
- Collaborating with cross-functional teams to create integrated marketing campaigns that drive customer acquisition and retention
ASSUMPTION: These sample projects reflect the strategic planning, data analysis, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for Neighborly and its franchise owners?
- Can you describe the typical franchise owner and their marketing needs?
- How does Neighborly measure the success of its local marketing efforts, and what key performance indicators (KPIs) are most important?
- What opportunities are there for professional growth and development within this role and the marketing department?
- How does Neighborly foster a culture of collaboration and innovation within its marketing team?
ASSUMPTION: These interview questions focus on the role's strategic importance, franchise owner support, performance metrics, career growth, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on franchise or retail industries
- Prepare for behavioral interview questions that focus on problem-solving, communication, and franchise owner support
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
