📌 Core Information
🔹 Job Title: Manager, Local Performance Marketing
🔹 Company: Neighborly®
🔹 Location: Irving, Texas, United States (with remote flexibility)
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 7+ years of marketing experience
🔹 Remote Status: Hybrid (Monday-Wednesday in office, Thursday/Friday from home)
🚀 Job Overview
Key aspects of this role include:
- Driving local marketing strategies and tactics for franchise owners
- Monitoring and optimizing marketing performance metrics
- Developing and executing pre-opening and grand-opening marketing plans
- Coaching and supporting franchise owners in local marketing efforts
- Collaborating with cross-functional teams to deliver customer growth objectives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build effective relationships with franchise owners.
📋 Key Responsibilities
✅ Assist in strategy and tactical development for local marketing efforts, driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events.
✅ Assist in execution of local integrated marketing plans, channel/tactic mix, and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
✅ Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners' total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.
✅ Develop pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets.
✅ Sell local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or related field
Experience: 7+ years of marketing experience, ideally within a franchise service or retail industry
Required Skills:
- Building, optimizing, and managing budgets
- Deep knowledge of Google Ads, specifically PPC/paid search
- Exceptional Excel skills and comfortable working with large amounts of data
- Ability to translate large amounts of raw data into actionable insights
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce, HubSpot)
- Knowledge of marketing automation tools (e.g., Marketo, Pardot)
- Fluency in Spanish (a plus but not required)
ASSUMPTION: Candidates with experience in a franchise environment or working with multiple locations will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 per year (based on experience and industry standards for a Marketing Manager in Texas)
Benefits:
- Competitive pay
- Full-time schedule (Monday - Friday)
- Equity and bonus opportunities
- Benefits package (check Neighborly Benefits for details)
Working Hours: Full-time, typically 40 hours per week, with a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services (Home Services sector)
Company Size: 1,001-5,000 employees (global headquarters in Waco, Texas, with additional offices in Irving, Texas)
Founded: 1981, with over 40 years of experience in the home services space
Company Description:
- Neighborly brands repair, maintain, and enhance properties to make life easier and more enjoyable for homeowners
- Consistency and quality work are the basis for everything Neighborly does, aiming to be a beloved household name
- Neighborly sets the tone for its culture and business with a Code of Values that emphasizes Respect, Integrity, Customer Focus, and Having Fun in the Process
Company Specialties:
- Home repair services
- Elevated customer experience
- Franchise support and growth
Company Website: Neighborly Brands
ASSUMPTION: Neighborly's extensive experience and commitment to customer service make it an attractive employer in the home services sector.
📊 Role Analysis
Career Level: Mid-level management (Manager, Local Performance Marketing)
Reporting Structure: This role reports directly to the Director of Local Marketing and has no direct reports
Work Arrangement: Hybrid (3 days in-office, 2 days remote)
Growth Opportunities:
- Potential to take on additional responsibilities or manage a team as the business grows
- Opportunities to learn and develop skills in various marketing channels and tactics
- Possibility to advance to a senior-level marketing role within the organization
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): 500 E John Carpenter Fwy, Irving, Tx.
Geographic Context:
- Irving, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
- The area has a humid subtropical climate, with mild winters and hot, humid summers
- Irving is home to various attractions, including the Dallas Cowboys' AT&T Stadium and the Irving Arts Center
Work Schedule: Full-time, typically 40 hours per week, with a hybrid work arrangement (Monday-Wednesday in office, Thursday-Friday from home)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and situational interview to evaluate problem-solving skills and marketing expertise
- Final interview with the hiring manager or a panel to discuss the role's fit with the candidate's career goals
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Stakeholder management and communication
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant marketing experience, particularly in a franchise or retail environment
- Demonstrate strong analytical skills and an ability to translate data into actionable insights
- Showcase your ability to build and maintain effective relationships with stakeholders
- Tailor your resume and cover letter to emphasize your fit with Neighborly's company culture and values
ATS Keywords: Marketing, Local Marketing, Google Ads, PPC, Data Analysis, Excel, Customer Growth, Franchise Support, Integrated Marketing, Coaching, Webinars, Newsletters, Performance Metrics, Marketing Plans
ASSUMPTION: Neighborly's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Google Ads (PPC/paid search)
- Google Analytics
- Microsoft Excel
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Customer Focus
- Having Fun in the Process
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you demonstrate Neighborly's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your marketing strategy or plan.
- How do you prioritize and manage multiple projects or tasks simultaneously?
ASSUMPTION: Neighborly's company culture emphasizes collaboration, customer focus, and a positive work environment, making it an attractive employer for candidates who share these values.
⚠️ Potential Challenges
- Managing multiple franchise owners with varying levels of marketing expertise and resources
- Balancing strategic planning with day-to-day tactical execution
- Adapting to changes in marketing trends, customer behavior, and competitive landscape
- Working with a hybrid work arrangement, which may require additional communication and coordination efforts
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on delivering results.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on local marketing efforts for franchise owners
- This role requires a strong understanding of both strategic marketing planning and tactical execution
- Career progression may involve moving into a senior-level marketing role within the organization or taking on additional responsibilities
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with a focus on supporting franchise owners' local marketing efforts.
📝 Sample Projects
- Developing a comprehensive local marketing plan for a new franchise owner, including pre-opening and grand-opening strategies
- Analyzing and optimizing a franchise owner's marketing performance metrics to improve lead generation and customer growth
- Coordinating and executing a regional marketing event or campaign to drive brand awareness and customer acquisition
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of supporting franchise owners' local marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role support the overall growth strategy of Neighborly and its franchise owners?
- Can you describe the team structure and dynamics within the marketing department?
- How does Neighborly foster a culture of innovation and continuous learning within the marketing team?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the team's dynamics, and the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategies, plans, or campaigns that demonstrate your expertise and achievements
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
