Manager, Marketing Analytics

📌 Core Information

🔹 Job Title: Manager, Marketing Analytics

🔹 Company: Trimble Inc.

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and driving a clear vision for the Marketing Analytics team
• Building the technical foundation and analytics framework for marketing initiatives
• Collaborating with cross-functional teams to optimize processes and align data strategies
• Managing a team of 3-5 marketing analysts and fostering a data-driven culture

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive the marketing analytics function and influence stakeholders across the organization.

📋 Key Responsibilities

✅ Define, develop, and implement the technical foundation and analytics framework for marketing and publishing initiatives

✅ Collaborate with cross-functional teams to define data requirements, objectives, and KPIs for user acquisition campaigns and broader publishing strategies

✅ Develop and maintain data models and dashboards to organize and visualize marketing data, providing actionable insights to stakeholders

✅ Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization

✅ Manage a team of 3-5 marketing analysts, providing guidance, mentorship, and training to foster a culture of data-driven decision-making and continuous improvement

✅ Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate

ASSUMPTION: This role requires a strong analytical background and the ability to translate complex data insights into actionable recommendations for non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field (MBA preferred)

Experience: 5-7 years of proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries, and 3-5 years of direct people management experience

Required Skills:

• Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms
• High proficiency in statistical analysis, including designing A/B tests and analyzing performance to assess marketing campaign effectiveness
• Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI
• Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization
• Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment

Preferred Skills:

• Experience with data visualization tools like Domo, Salesforce, or Looker
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
• Knowledge of the transportation and logistics industry

ASSUMPTION: Candidates with experience in managing teams and a strong background in marketing analytics will be well-suited for this role. Familiarity with the transportation and logistics industry may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated based on experience level and market trends)

Benefits:

• Health insurance and retirement plans
• Paid time off and flexible work arrangements
• Employee development and training opportunities
• Access to cutting-edge technology and tools

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM IST), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on market trends for marketing analytics managers in the transportation and logistics industry in India. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on transportation management and logistics technology

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2000, with a rich history and established presence in the industry

Company Description:

• Trimble Inc. is a global technology company that provides solutions for various industries, including transportation and logistics, agriculture, and construction
• The company's transportation management platform, Transporeon, connects shippers, retailers, carriers, and logistics service providers, facilitating collaboration, automating processes, and providing real-time insights
• Trimble Inc. is headquartered in Sunnyvale, California, with offices around the globe, including Chennai, India

Company Specialties:

• Transport Management
• Connectivity
• E-Logistics
• Transport Optimization
• Cost reductions
• Supply Chain
• Cloud Solution
• Logistics Network
• SaaS
• Time Slot Management
• Visibility
• Real-time Visibility
• Logistics Technology

Company Website: www.transporeon.com/en/

ASSUMPTION: Trimble Inc. is a well-established company with a strong reputation in the transportation and logistics industry. The company's size and global presence provide opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level management, with the opportunity to grow and develop leadership skills

Reporting Structure: This role reports directly to the Director of Marketing and is responsible for managing a team of 3-5 marketing analysts

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Advancement to a senior-level or director role within the marketing analytics function
• Expansion into other areas of the business, such as product management or business development
• International assignments or relocation opportunities, given the company's global presence

ASSUMPTION: This role offers a unique opportunity for candidates to grow their leadership skills and make a significant impact on the company's marketing analytics function.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and dynamic team

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of Tamil Nādu, located on the Bay of Bengal in eastern India
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene
• Chennai offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Standard business hours with flexibility for remote work as needed

ASSUMPTION: Chennai offers a unique blend of cultural experiences and a lower cost of living compared to other major Indian cities, providing an attractive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager or a member of the marketing analytics team
• Final round interview with the Director of Marketing

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Leadership and team management capabilities
• Communication and collaboration skills
• Industry knowledge and understanding of marketing analytics best practices

Application Tips:

• Highlight relevant experience in marketing analytics and team management
• Include specific examples of data-driven decision-making and campaign optimization
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare for behavioral and situational interview questions that assess your leadership and problem-solving skills

ATS Keywords: Marketing Analytics, Data Analysis, SQL, Python, R, Statistical Analysis, Data Visualization, Digital Marketing, User Acquisition, Project Management, Mentoring, Collaboration, Process Optimization, Data Strategy, Attribution Modeling, A/B Testing

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Data analysis tools: SQL, Python, R
• Data visualization tools: Domo, Salesforce, Looker
• Marketing automation platforms: Marketo, HubSpot
• Project management tools: Asana, Trello, Jira

ASSUMPTION: Candidates should have experience with data analysis tools and be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Collaboration
• Excellence

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable managing and mentoring a team of analysts?
• Do you have a strong background in marketing analytics and a passion for driving data-driven decision-making?

ASSUMPTION: Candidates who are comfortable working in a data-driven and collaborative environment, and who are passionate about driving marketing analytics initiatives, will be well-suited for this role.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and skillsets
• Balancing the need for data-driven decision-making with the need for quick and efficient execution
• Adapting to a fast-paced and ever-changing industry
• Navigating a large and complex organization to influence stakeholders and drive change

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a deep understanding of the marketing analytics function and the transportation and logistics industry.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analytics Manager role in other industries, but may have a greater focus on user acquisition and attribution modeling in the transportation and logistics sector
• Compared to other marketing roles, this position requires a strong analytical background and a focus on data-driven decision-making
• Career progression in this role may involve moving into a senior-level or director role within marketing analytics, or expanding into other areas of the business, such as product management or business development

ASSUMPTION: Candidates should consider the unique aspects of this role within the transportation and logistics industry and how their skills and experience may translate to this specific context.

📝 Sample Projects

• Developing and implementing a comprehensive data strategy for a major transportation and logistics client, including data collection, modeling, and visualization
• Conducting a thorough analysis of user acquisition campaigns for a global e-commerce retailer, including cohort analysis, attribution modeling, and A/B testing
• Managing a team of analysts to create and maintain dashboards and reports for a major logistics service provider, providing real-time insights into key performance indicators and trends

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Marketing Analytics Manager might face in the transportation and logistics industry.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the marketing analytics function and the team's priorities for the next 6-12 months?
• How does this role fit into the broader marketing and business strategy for the company?
• What are the key challenges facing the marketing analytics team, and how can this role help address them?
• How does the company support the professional development and growth of its marketing analytics team members?
• What is the company's approach to data governance and security, and how does this role contribute to those efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching the company, the industry, and the role's requirements
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.