Manager, Marketing Analytics

📌 Core Information

🔹 Job Title: Manager, Marketing Analytics

🔹 Company: Royal Bank of Canada

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Banking & Finance

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with various teams to develop optimized marketing solutions through business and marketing analyses.
• End-to-end responsibility for analyses, from defining objectives to presenting actionable insights to stakeholders.
• Working in a dynamic, collaborative, progressive, and high-performing culture.
• Excellent career development and progression opportunities.
• Competitive Total Rewards Program including bonuses, eligibility for stock, and flexible benefits.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Collaborate with business and marketing partners to understand priorities and define analytical objectives.

✅ Develop actionable analyses and insights to help develop optimized marketing campaigns and enable product groups and marketing to meet their campaign strategy objectives.

✅ Construct dashboard and reporting prototypes and work closely with the Data Enablement and Reporting team to ensure campaign and channel measurement metrics are delivered appropriately.

✅ End-to-end responsibility for analyses, including framing and negotiating analytical objectives with partners, sourcing relevant data, performing in-depth analyses, and presenting actionable insights to stakeholders in a timely and effective manner.

✅ Identify revenue-enhancing and cost-saving opportunities while ensuring relevant insights are being applied to evolve strategies.

✅ Apply experimental design, test and learn methodologies, and perform statistical analyses (significance tests, segmentation, regression, decision tree, etc.) where needed to optimize strategies.

✅ Collaborate in a cross-functional team environment in marketing stages to review business cases, verify campaign design documents, project financial impact, and develop analytical plans to ensure analytical requirements are captured and analytical objectives are well understood and meaningful.

✅ Develop new methods and techniques to analyze a variety of marketing programs like acquisition, growth, retention, cross-sell, media, triggers, online, and transformational initiatives.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Undergraduate degree in a quantitative discipline (e.g., mathematics, statistics, econometrics, computer science)

Experience: 2+ years of experience with strong technical skills (i.e., SAS, SQL, Excel, PowerPoint, Tableau) and 1-2 years of experience in a client-facing analytical database marketing or related role with proven knowledge in the application of experimental design and statistical analysis of results.

Required Skills:

• Strong business acumen and analytical, communication, and presentation skills with demonstrated proactive leadership in a cross-functional environment.
• Strong problem-solving skills and ability to conceptualize strategy independently.
• Attention to detail, organization, ability to multi-task, and time management.

Preferred Skills:

• Experience in the financial services industry with a broad understanding of marketing, product management, sales, finance, pricing, and risk management.
• Experience working with large data sets to produce insights for consumption by business or marketing partners.

ASSUMPTION: Candidates should have a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.

💰 Compensation & Benefits

Salary Range: CAD 100,000 - CAD 150,000 per year (based on industry standards for a Manager, Marketing Analytics role in Toronto)

Benefits:

• Bonuses
• Stock Options
• Flexible Benefits

Working Hours: 37.5 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Marketing Analytics role in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 1864 (as a bank; Royal Bank of Canada was established in 1901)

Company Description:

• Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
• The company has a diversified business model with a focus on innovation and providing exceptional experiences to its clients.
• Royal Bank of Canada has a presence in Canada, the U.S., and 27 other countries, serving over 17 million clients.

Company Specialties:

• finance
• banking
• investing
• insurance
• financial planning
• wealth management
• and capital markets

Company Website: http://www.rbc.com

ASSUMPTION: Royal Bank of Canada is a large, established financial institution with a global presence and a strong focus on innovation and client experience.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Senior Manager, Marketing Analytics.

Work Arrangement: On-site, full-time

Growth Opportunities:

• Excellent career development and progression opportunities within the Marketing Analytics team and across the broader organization.
• Potential to take on more significant responsibilities and lead a team as the role evolves.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to take on more significant responsibilities and lead a team as the role evolves.

🌍 Location & Work Environment

Office Type: Modern, high-rise office building

Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada.
• The city is known for its multicultural population, vibrant arts and culture scene, and diverse neighborhoods.
• Toronto is a major financial hub, with a strong and growing tech industry.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: Toronto offers a dynamic, multicultural work environment with a strong financial industry and a growing tech sector. The office is located in a modern, high-rise building in the heart of the city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the Senior Manager, Marketing Analytics
• Final round interview with the Director, Marketing Analytics
• Background check and offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Business acumen and understanding of marketing campaigns
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to data analysis, experimental design, and statistical analysis.
• Demonstrate your understanding of the financial services industry and marketing campaigns.
• Showcase your ability to work effectively in a cross-functional team environment.

ATS Keywords: Marketing Analytics, Manager, A/B Testing, Experimental Design, Statistical Analysis, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Marketing Campaigns, Market Segmentation, SAS Enterprise Guide, Structured Query Language (SQL)

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their analytical skills, business acumen, and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• SAS Enterprise Guide
• Structured Query Language (SQL)
• Excel
• PowerPoint
• Tableau

ASSUMPTION: Candidates should be proficient in the listed tools and technologies, with a strong preference for experience with SAS and SQL.

👔 Cultural Fit Considerations

Company Values:

• Service
• Trust
• Performance
• Expertise
• Stewardship

Work Style:

• Collaborative
• Progressive
• High-performing
• Data-driven

Self-Assessment Questions:

• How do you align with Royal Bank of Canada's values, particularly 'Service' and 'Trust'?
• How comfortable are you working in a dynamic, fast-paced environment with tight deadlines?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices in marketing analytics?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Royal Bank of Canada's values and work style, with a particular emphasis on service, trust, and a collaborative, high-performing work environment.

⚠️ Potential Challenges

• Working with large, complex data sets and ensuring data quality and integrity.
• Managing multiple projects and priorities simultaneously.
• Balancing the need for in-depth analysis with the requirement to deliver insights quickly and effectively.
• Navigating a large, matrixed organization with multiple stakeholders.

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to manage complex projects, prioritize effectively, and work collaboratively in a large organization.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing analytics within the financial services industry, with a strong emphasis on experimental design and statistical analysis.
• Compared to other marketing analytics roles, this position offers a competitive salary range, excellent benefits, and strong growth opportunities.
• Career paths for this role may include progression to Senior Manager, Marketing Analytics or transition to other leadership roles within the organization.

ASSUMPTION: Candidates should understand the unique aspects of this role and be prepared to discuss how their experience and skills align with the specific requirements of the position.

📝 Sample Projects

• Developing a predictive model to identify customers at risk of churning and implementing targeted retention campaigns.
• Analyzing customer segmentation data to optimize marketing campaigns and improve customer lifetime value.
• Conducting A/B testing to optimize website conversion rates and improve digital marketing effectiveness.

ASSUMPTION: Candidates should be able to discuss their experience with relevant projects and demonstrate their ability to apply analytical skills to real-world business problems.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the Marketing Analytics team currently, and how can this role help address them?
• How does this role collaborate with other teams within the organization, and what are the key priorities for the first 90 days?
• What opportunities are there for professional development and growth within the Marketing Analytics team and the broader organization?
• How does Royal Bank of Canada support work-life balance for its employees, particularly in this role?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization, as well as their understanding of the specific requirements and challenges of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://rbc.wd3.myworkdayjobs.com/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Manager--Marketing-Analytics_R-0000122545-1
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for phone or video screens and interviews by researching the company, the role, and practicing your responses to common interview questions.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
• If you are selected for the final round, be prepared to discuss your approach to data analysis, experimental design, and statistical analysis in detail.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.