Manager, Marketing Analytics

📌 Core Information

🔹 Job Title: Manager, Marketing Analytics

🔹 Company: Delivery Hero

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of data analysts to drive marketing effectiveness through insights and experiments
• Collaborating with senior leaders to define key metrics and translate findings into actionable strategies
• Designing, executing, and analyzing A/B and geo experiments across various marketing channels
• Building and scaling analytics teams in dynamic, fast-paced environments

ASSUMPTION: This role requires a strong background in data analysis and marketing analytics, with a proven track record of driving business impact through data-driven decisions.

📋 Key Responsibilities

✅ Building, mentoring, and inspiring a cohesive team of top-performing data analysts, fostering a culture of curiosity, experimentation, and continuous learning

✅ Implementing a robust data & metrics strategy for growth marketing, including experimentation frameworks and self-service analytics capabilities that empower marketers to make data-informed decisions

✅ Developing and scaling the organization's A/B testing and geo testing capabilities across CRM, performance marketing, pricing, and promotional initiatives, promoting best practices in test design, measurement, and learning dissemination

✅ Aligning analytics and experimentation efforts with the highest business priorities, helping the team focus on initiatives with strong potential impact on customer acquisition, retention, and ROI

✅ Partnering with senior marketing and strategy leaders to co-define key metrics, prioritize hypotheses to test, and translate analytical findings into actionable insights, being a strong advocate for rigorous testing and evidence-based decision-making

✅ Setting high standards for the team's analytical output, from advanced data models to experiment readouts and dashboarding, ensuring both methodological soundness and business relevance

ASSUMPTION: This role requires a high level of technical proficiency in data analysis, as well as strong communication and stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related field

Experience: Overall 8+ years of experience in tech, consulting, retail, or similar industries, with at least 3+ years leading analytics teams

Required Skills:

• Strong experience in designing, executing, and analyzing A/B and geo experiments across different marketing channels
• Solid technical foundations in SQL, data modeling, forecasting, and experimentation methodologies
• Excellent influencing skills, with a proven ability to present complex insights and strategic recommendations to senior stakeholders
• Demonstrated success in building and scaling analytics teams in dynamic, fast-paced environments

Preferred Skills:

• Experience in marketing, growth, or strategy functions

ASSUMPTION: Candidates with a strong background in data analysis and marketing, as well as proven leadership skills, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager, Marketing Analytics role in Bangkok, the estimated salary range is THB 250,000 - 450,000 per month. This range takes into account the candidate's experience level, the company's size, and the cost of living in Bangkok.

Benefits:

• Free Food
• Health Insurance
• Dental Insurance
• Learning and Development Opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for the right candidate

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering, e-commerce, and food delivery services.

Company Size: Delivery Hero is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Delivery Hero was founded in 2011 and has since grown into a global leader in its industry.

Company Description:

• Delivery Hero is the world's leading local delivery platform, operating in over 70 countries worldwide.
• The company is committed to delivering an amazing experience, fast, easy, and to your door.
• Delivery Hero is headquartered in Berlin, Germany, and is listed on the Frankfurt Stock Exchange.

Company Specialties:

• Online food ordering
• eCommerce
• Technology
• Online food delivery
• Marketing
• Apps
• Food tech
• Machine Learning
• Delivery and logistics

Company Website: http://www.deliveryhero.com

ASSUMPTION: Delivery Hero's large size and global presence offer candidates the opportunity to work on diverse projects and collaborate with teams across the world.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.

Reporting Structure: The Manager, Marketing Analytics reports directly to the Director of Marketing Analytics and works closely with the Director of Growth and Planning.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for the right candidate.

Growth Opportunities:

• Potential to lead larger teams or take on more strategic roles within the company
• Opportunities to work on diverse projects and gain experience in different aspects of the business
• Chance to develop skills in leadership, data analysis, and marketing strategy

ASSUMPTION: The growth opportunities in this role are closely tied to the candidate's ability to demonstrate strong leadership skills and a commitment to continuous learning and development.

🌍 Location & Work Environment

Office Type: Delivery Hero's office in Bangkok is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Oranienburger Straße 70, Berlin, Germany (headquarters); Bangkok, Thailand; and other global locations

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving food scene and numerous entertainment options
• The city offers a high quality of life, with excellent healthcare, education, and infrastructure
• Bangkok is well-connected by public transportation, making it easy to commute to work

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, the role may require occasional flexibility to accommodate project deadlines or team meetings in different time zones.

ASSUMPTION: The work environment at Delivery Hero is fast-paced and dynamic, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final interview with the director or another senior leader

Key Assessment Areas:

• Technical skills in data analysis and marketing analytics
• Leadership and team management skills
• Communication and stakeholder management skills
• Problem-solving and critical thinking skills

Application Tips:

• Highlight your relevant experience and achievements in data analysis and marketing analytics
• Demonstrate your ability to lead and manage teams effectively
• Showcase your strong communication and stakeholder management skills
• Prepare for behavioral interview questions that assess your problem-solving and critical thinking skills

ATS Keywords: Data Analysis, Team Leadership, A/B Testing, Experimentation, SQL, Data Modeling, Forecasting, Communication, Stakeholder Collaboration, Marketing Strategy, Growth Marketing, Analytical Skills, Mentoring, Curiosity, Continuous Learning, Evidence-Based Decision Making

ASSUMPTION: The interview process at Delivery Hero is designed to assess the candidate's technical skills, leadership potential, and cultural fit within the organization.

🛠️ Tools & Technologies

• SQL
• Data modeling and visualization tools (e.g., Tableau, Power BI)
• Experiment design and analysis tools (e.g., Optimizely, Adobe Target)
• Marketing analytics platforms (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• We build
• We deliver
• We lead

Work Style:

• Collaborative and innovative
• Fast-paced and dynamic
• Data-driven and evidence-based

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with large datasets and complex analytical models?
• Do you have a proven track record of driving business impact through data-driven decisions?

ASSUMPTION: Delivery Hero values candidates who are passionate about their work, committed to continuous learning, and dedicated to driving business impact through data-driven decisions.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Balancing the need for rigorous analysis with the need for quick decision-making
• Collaborating effectively with stakeholders across different time zones
• Adapting to changes in the business or market that may require shifts in priorities or strategies

ASSUMPTION: The potential challenges in this role are closely tied to the fast-paced, dynamic nature of the business and the need for strong leadership and adaptability.

📈 Similar Roles Comparison

• Compared to other marketing analytics roles, this position places a stronger emphasis on team leadership and stakeholder collaboration
• This role offers the opportunity to work on a wide range of marketing channels and initiatives, providing diverse experience and growth opportunities
• As a mid-level management position, this role offers opportunities for career progression within the company

ASSUMPTION: The specific comparisons between this role and similar roles may vary depending on the candidate's experience and the company's needs.

📝 Sample Projects

• Designing and executing an A/B test to optimize a marketing campaign's conversion rate
• Developing a predictive model to identify high-value customer segments for targeted marketing campaigns
• Analyzing customer data to identify trends and insights that inform marketing strategy and improve customer experience

ASSUMPTION: The specific projects in this role may vary depending on the candidate's experience and the team's needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within it?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach experimentation and testing, and what resources are available to support this work?
• What is the company's approach to work-life balance, and how does this role fit within that?

ASSUMPTION: The key questions to ask during the interview should focus on understanding the role's priorities, the team's dynamics, and the company's approach to professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in data analysis and marketing analytics
• Prepare for behavioral interview questions that assess your problem-solving and critical thinking skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.