📌 Core Information
🔹 Job Title: Manager, Marketing Analytics
🔹 Company: BambooHR
🔹 Location: Utah, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Some regular in-office days required)
🚀 Job Overview
Key aspects of this role include:
- Leadership of a small team of marketing analysts
- Ownership of core surfaces of the reporting ecosystem
- Collaboration with various marketing teams for strategic insights
- Process improvement and automation opportunities
- Growth into a senior analytics leadership role
ASSUMPTION: This role requires a balance of leadership, technical, and strategic skills. The ideal candidate will have experience in marketing analytics and be ready to take on broader ownership and team development.
📋 Key Responsibilities
✅ Lead and develop a team of 4 marketing analysts
✅ Own and maintain the roadmap for priority reporting surfaces
✅ Collaborate with marketing teams to translate business questions into actionable analytics
✅ Ensure reporting accuracy, usability, and alignment with stakeholder goals
✅ Contribute to quarterly business reviews and campaign retrospectives
✅ Take on stretch projects related to marketing attribution, funnel diagnostics, experimentation, or media mix methodology
ASSUMPTION: The role involves a mix of management, analytics, and strategic planning. The ideal candidate will be comfortable wearing multiple hats and balancing different priorities.
🎯 Required Qualifications
Education: Bachelor’s degree required; advanced degree or certifications a plus
Experience: 5+ years of experience in Marketing Analytics or related roles, with 1+ years of people leadership or strong mentorship experience
Required Skills:
- Fluency in Adobe Analytics, Tableau, and modern data platforms (e.g., Snowflake, Databricks)
- Solid understanding of digital marketing channels, metrics, and campaign structures
- Strong communication and data storytelling skills
- High degree of ownership and curiosity
Preferred Skills:
- Experience with media mix modeling, experimentation, or statistical analysis
- Passion for the intersection of data, marketing, and business strategy
- Ability to create frameworks or templates that improve analytics consistency or quality
ASSUMPTION: The required skills are essential for success in this role. The preferred skills, while not required, would make a strong candidate an even better fit for the position.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Manager, Marketing Analytics role in the United States)
Benefits:
- Comprehensive health, life, and disability insurance
- Generous leave policies, including 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off
- 401k plans with up to 6% company match
- $2000 Paid-Paid Vacation bonus
- EAP through Headspace
Working Hours: Full-time (40 hours per week) with some regular in-office days required
ASSUMPTION: The salary range is estimated based on industry standards for a Manager, Marketing Analytics role in the United States. The benefits listed are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2008
Company Description:
- BambooHR is a people intelligence platform that transforms HR and sets people free to do great work
- Proven market leader driving innovation while building lasting success through thoughtful, sustainable growth
- Invests in potential, offering competitive benefits, professional development, and flexibility
Company Specialties:
- HR Software
- Human Resource Information System (HRIS)
- Human Resource Management System (HRMS)
- Employee Self-Service
- Manager Self-Service
- Talent Management
- Human Capital Management
- Applicant Tracking System
- Company Culture
- Employee Engagement
- and Payroll
Company Website: http://www.bamboohr.com
ASSUMPTION: BambooHR is a well-established company in the HR services industry, focusing on empowering people and transforming HR through technology.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Senior Director of Marketing Analytics
Work Arrangement: Hybrid (Some regular in-office days required)
Growth Opportunities:
- Growth into a senior analytics leadership role
- Professional development opportunities within the Marketing department
- Potential career progression into other leadership roles within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advance into a senior leadership position.
🌍 Location & Work Environment
Office Type: Hybrid (Some regular in-office days required)
Office Location(s): Draper, Utah
Geographic Context:
- Utah has a cost of living that is slightly above the national average
- The tech industry in Utah is growing, with many opportunities for career advancement
- Utah offers a variety of outdoor recreational activities and a family-friendly environment
Work Schedule: Full-time (40 hours per week) with some regular in-office days required
ASSUMPTION: The hybrid work arrangement offers flexibility while still requiring some in-office presence for collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the senior director of marketing analytics
- Final interview with the VP of marketing
Key Assessment Areas:
- Technical skills in marketing analytics
- Leadership and team management abilities
- Strategic thinking and problem-solving skills
- Communication and data storytelling skills
Application Tips:
- Highlight relevant experience in marketing analytics and team leadership
- Include examples of data-driven insights and strategic recommendations
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions
ATS Keywords: Marketing Analytics, Team Leadership, Adobe Analytics, Tableau, Digital Marketing, Data Storytelling, Curiosity, Coaching, Framework Development, Media Mix Modeling, Experimentation, Statistical Analysis, Process Improvement, Automation
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, leadership abilities, and strategic thinking. Preparation should involve reviewing the job description, researching the company, and practicing common interview questions.
🛠️ Tools & Technologies
- Adobe Analytics
- Tableau
- Modern data platforms (e.g., Snowflake, Databricks)
ASSUMPTION: Proficiency in these tools is required for success in this role. Familiarity with additional marketing analytics tools would be an asset.
👔 Cultural Fit Considerations
Company Values:
- People-First
- Growth-Focused
- Innovative
- Collaborative
- Customer-Centric
Work Style:
- Data-driven decision making
- Continuous learning and improvement
- Cross-functional collaboration
- Results-oriented and accountable
- Positive and inclusive team environment
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy translating complex data into actionable insights?
- Are you comfortable leading a team and driving strategic initiatives?
- Do you embrace a growth mindset and continuously seek to improve your skills and knowledge?
- Are you able to work collaboratively with various teams and stakeholders to achieve common goals?
ASSUMPTION: BambooHR values a positive, inclusive, and results-oriented work environment. Candidates should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple priorities and stakeholder demands
- Keeping up with the latest trends and best practices in marketing analytics
- Adapting to a hybrid work arrangement and maintaining team cohesion
ASSUMPTION: These challenges are common in a leadership role within a growing organization. Strong communication, time management, and adaptability skills will be essential for success.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst role but with additional leadership responsibilities
- Compared to other marketing analytics roles, this position offers more strategic influence and team management opportunities
- Career progression in this role could lead to senior leadership positions within the marketing department or the company as a whole
ASSUMPTION: This role offers unique growth opportunities and strategic influence compared to similar marketing analytics positions.
📝 Sample Projects
- Developing a comprehensive marketing attribution model to optimize media mix and improve ROI
- Creating a dashboard to track and analyze campaign performance in real-time, enabling data-driven optimizations
- Conducting a funnel analysis to identify bottlenecks and optimize the customer journey
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the importance of both technical skills and business acumen.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the marketing analytics team, and how can this role address them?
- How does this role collaborate with other marketing teams, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does BambooHR support work-life balance, especially in a hybrid work arrangement?
- What is the company's long-term vision for the marketing analytics team, and how does this role fit into that strategy?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, showing the candidate's interest in the company's success and their fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in marketing analytics and team leadership
- Prepare for behavioral and situational interview questions, focusing on your leadership and strategic thinking skills
- Research the company and the marketing analytics team to demonstrate your interest and fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
