📌 Core Information
🔹 Job Title: Manager, Marketing Analytics
🔹 Company: Zoro
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of analysts to generate insights that inform customer strategy and marketing decisions
- Driving high-visibility marketing analytics initiatives and managing complex projects
- Acting as a strategic thought partner to marketing stakeholders, guiding data-driven decisions
- Ensuring data accessibility, accuracy, and governance, enabling self-service analytics for marketing stakeholders
ASSUMPTION: This role requires a strong balance of technical skills and leadership abilities, with a focus on strategic thinking and communication.
📋 Key Responsibilities
✅ Take lead business ownership of developing a new customer master in collaboration with the data engineering team, enabling a deeper understanding of our customer base
✅ Conduct deep-dive analyses and become a subject matter expert on our customers, their segments and behaviors, to provide insights to stakeholders
✅ Drive high-visibility marketing analytics initiatives in close collaboration with the Senior Manager, independently managing complex projects that align with evolving business objectives
✅ Act as a strategic thought partner to marketing stakeholders, guiding data-driven decisions in areas such as customer segmentation, campaign strategy, pricing, and channel investments
✅ Refine and maintain an end-to-end analytics processes for assigned areas, from defining methodologies, prioritizing and setting expectations, to delivering insights and recommendations
✅ Ensure data accessibility, accuracy, and governance, enabling self-service analytics for marketing stakeholders
ASSUMPTION: This role involves a mix of hands-on data analysis and strategic leadership, requiring strong problem-solving skills and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Degree in Statistics, Data Science, Marketing Analytics, or a related quantitative field preferred
Experience: 5+ years of experience in marketing analytics, data science, or related fields, with a focus on eCommerce, retail, or digital marketing
Required Skills:
- Expertise in SQL and BI tools (Looker, Tableau, Power BI, or Google Data Studio)
- Hands-on experience with web analytics tools (Google Analytics, Adobe Analytics, BigQuery, Redshift)
- Solid understanding of marketing measurement, attribution models, and statistical techniques
- Exceptional communication and storytelling skills, able to present data-driven insights to both technical and non-technical audiences
Preferred Skills:
- Experience managing analysts or mentoring junior team members
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
- Experience with data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While a degree in a quantitative field is preferred, relevant experience and a strong portfolio of past projects may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $93,000 - $155,000 USD per year
Benefits:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents
- 6 free sessions each year with a licensed therapist and Wellhub portal membership to support mental and emotional wellbeing
- At least 18 paid time off days annually for full-time employees and 6 company holidays per year
- 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
- Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
- Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
- Employee discounts and admission to various civic and cultural institutions around Chicago
- Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
Working Hours: Full-time, with an average of 40 hours per week. This role follows a hybrid work arrangement, requiring employees to be on-site at least two days a week.
ASSUMPTION: The salary range provided is based on industry standards for marketing analytics managers in the Chicago area, with consideration for the company's size and the role's responsibilities.
📌 Applicant Insights
🔍 Company Context
Industry: Zoro operates in the retail office equipment industry, focusing on eCommerce and digital innovation at the intersection of technology and distribution.
Company Size: Zoro is a mid-sized company with 501-1,000 employees, providing a collaborative and supportive work environment with opportunities for growth and learning.
Founded: Zoro was founded in 2011 and has since grown to over $1 billion in annual revenue, with a clear path toward its next big milestone of $2 billion and beyond.
Company Description:
- Zoro is a leading eCommerce platform offering nearly 15 million tools, parts, and supplies for business customers
- The company brought a B2C-like experience to the B2B industry and continues to be at the forefront of digital innovation
- Zoro's culture is grounded in values that guide how team members show up every day: Winning & Learning Together, Being Customer Obsessed, Being Transparent, and Taking Ownership
Company Specialties:
- eCommerce
- Small business supplies
- Industrial supplies
- Electrical & lighting
- Office supplies
- Cleaning supplies
- Plumbing supplies
- Auto & truck supplies
- Power tools
- Hand tools
- MRO (Maintenance, Repair, and Operations)
- Manufacturing supplies
Company Website: https://www.zoro.com/
ASSUMPTION: Zoro's focus on eCommerce and digital innovation sets it apart in the retail office equipment industry, providing unique opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing analytics team and the broader organization.
Reporting Structure: The Manager, Marketing Analytics will report directly to the Senior Manager, Marketing Analytics and will oversee a team of analysts.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be on-site at least two days a week. The Chicago headquarters is always open and ready for connection, collaboration, or just a good cup of coffee.
Growth Opportunities:
- Mentoring and developing junior team members
- Expanding skills and expertise in marketing analytics, data science, and leadership
- Contributing to high-visibility projects and initiatives that drive business growth and innovation
- Advancing to senior-level roles within the marketing analytics team or other departments
ASSUMPTION: This role offers significant opportunities for growth and development, both within the marketing analytics team and the broader organization.
🌍 Location & Work Environment
Office Type: Zoro's headquarters is a modern, collaborative workspace located in the Accenture Tower in downtown Chicago, offering stunning city skyline views and various amenities.
Office Location(s): 500 W Madison St, Chicago, Illinois 60661, US
Geographic Context:
- Chicago is a major city with a diverse economy and a thriving tech industry
- The city offers a wide range of cultural, entertainment, and recreational opportunities
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: This role follows a hybrid work arrangement, with an average of 40 hours per week. Employees are expected to be on-site at least two days a week, with the remaining days worked remotely.
ASSUMPTION: Zoro's hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to make the most of their time and talents.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Talent Acquisition team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Senior Manager, Marketing Analytics
- Background check and onboarding
Key Assessment Areas:
- Technical skills and expertise in marketing analytics and data science
- Leadership abilities and experience managing or mentoring team members
- Communication and presentation skills, with the ability to translate complex data into actionable insights
- Problem-solving skills and the ability to work independently and collaboratively
- Alignment with Zoro's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your past projects and achievements in marketing analytics
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Research Zoro's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing Analytics, Data Science, Leadership, SQL, BI Tools, Web Analytics, Statistical Techniques, Customer Segmentation, Campaign Strategy, Data Governance, Project Management, Customer Behavior Analysis, Digital Engagement
ASSUMPTION: Zoro's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- SQL
- BI Tools (Looker, Tableau, Power BI, or Google Data Studio)
- Web Analytics Tools (Google Analytics, Adobe Analytics, BigQuery, Redshift)
- Marketing Automation Platforms (e.g., Marketo, HubSpot)
- Data Visualization Tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in various marketing analytics tools and technologies, with a focus on SQL, BI tools, and web analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Winning & Learning Together
- Being Customer Obsessed
- Being Transparent
- Taking Ownership
Work Style:
- Collaborative and supportive team environment
- Focus on continuous learning and growth
- Data-driven decision-making and innovation
- Hybrid work arrangement, with an emphasis on flexibility and work-life balance
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive team environment?
- Are you committed to continuous learning and growth in your role?
- Do you have strong communication and presentation skills, with the ability to translate complex data into actionable insights?
- Are you comfortable working in a hybrid work arrangement, with a focus on flexibility and work-life balance?
ASSUMPTION: Zoro's company culture is grounded in values that guide how team members show up every day, with a focus on collaboration, learning, and growth.
⚠️ Potential Challenges
- Managing a team of analysts with varying levels of experience and expertise
- Balancing the demands of strategic leadership and hands-on data analysis
- Working in a fast-paced and dynamic eCommerce environment
- Adapting to changes in the market and the broader business landscape
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong leadership, problem-solving, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other marketing analytics manager roles, this position offers a unique blend of strategic leadership and hands-on data analysis
- Zoro's focus on eCommerce and digital innovation sets it apart in the retail office equipment industry, providing unique opportunities for growth and learning
- This role offers a clear path for career advancement within the marketing analytics team and the broader organization
ASSUMPTION: While this role shares similarities with other marketing analytics manager positions, its unique blend of responsibilities and Zoro's focus on eCommerce and digital innovation make it a standout opportunity.
📝 Sample Projects
- Developing a new customer master in collaboration with the data engineering team to enable a deeper understanding of Zoro's customer base
- Conducting a comprehensive analysis of customer segments and behaviors to inform marketing strategy and improve campaign performance
- Leading a cross-functional team to implement a new data-driven pricing model, resulting in increased revenue and customer satisfaction
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, requiring strong problem-solving, leadership, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing analytics department?
- How does the company support the professional development and growth of its marketing analytics team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Zoro measure the success and impact of its marketing analytics initiatives?
- What are the biggest challenges facing the marketing analytics team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
- Research Zoro's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
