Manager, Marketing Analytics

📌 Core Information

🔹 Job Title: Manager, Marketing Analytics

🔹 Company: Trimble

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and driving a clear vision for the Marketing Analytics team
• Building and optimizing the technical foundation and analytics framework for Marketing and Publishing initiatives
• Collaborating with cross-functional teams to define data requirements and KPIs
• Managing a team of 3-5 marketing analysts and fostering a data-driven culture

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive data-driven decision-making across the marketing organization.

📋 Key Responsibilities

✅ Define, develop, and implement the technical foundation and analytics framework for Marketing and Publishing initiatives

✅ Collaborate with cross-functional teams to define data requirements, objectives, and KPIs for user acquisition campaigns and broader publishing strategies

✅ Work with the Marketing Operations team to create and implement data collection strategies

✅ Develop and maintain data models and dashboards to organize and visualize marketing data

✅ Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing

✅ Predict and analyze Lifetime Value (LTV) using data modeling techniques

✅ Provide guidance, mentorship, and training to junior analysts

✅ Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition

ASSUMPTION: This role requires a strong analytical background and the ability to translate complex data insights into actionable recommendations for stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline). A Master's degree would be an asset.

Experience: 5-7 years of proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries. 3-5 years of direct people management experience are also required.

Required Skills:

• Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms
• High proficiency in statistical analysis, including designing A/B tests and analyzing performance to assess marketing campaign effectiveness
• High proficiency in data visualization tools like Domo, Salesforce, or Looker, with the capability to craft engaging and insightful dashboards and reports
• Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI
• Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization
• Strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment
• Proven experience in mentoring and guiding analysts

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo, HubSpot, or Pardot)
• Familiarity with marketing analytics tools (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
• Knowledge of the transportation and logistics industry

ASSUMPTION: Candidates with experience in managing teams and a strong background in data analysis and visualization will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (estimated based on industry standards for a Manager, Marketing Analytics role in Chennai)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trimble is a global technology company that provides solutions for various industries, including transportation and logistics. The company's transportation management platform connects shippers, retailers, carriers, and logistics service providers, facilitating collaboration, automating processes, and providing real-time insights.

Company Size: Trimble has over 1,400 employees across 27 countries, with 18 offices around the globe. The company's size allows for a dynamic and collaborative work environment, with opportunities for growth and professional development.

Founded: Trimble was founded in 1999 and has since grown to become a leading provider of transportation management solutions.

Company Description:

• Trimble's mission is to bring transportation in sync with the world by powering the largest global freight network
• The company's leading transportation management platform connects all actors along the supply chain, facilitating collaboration, automating manual processes, and providing valuable real-time insights
• Trimble's modular Application Hubs solve specific logistics challenges, ranging from freight sourcing to freight audit and payment, while data hubs provide insights into logistics operations, market developments, and carbon emissions

Company Specialties:

• Transport Management
• Connectivity
• E-Logistics
• Transport Optimization
• Cost reductions
• Supply Chain
• Cloud Solution
• Logistics Network
• SaaS
• Logistics
• Time Slot Management
• Visibility
• Real-time visibility
• Logistics technology

Company Website: https://www.transporeon.com/en/

ASSUMPTION: Trimble's focus on innovation and data-driven decision-making creates an environment where marketing analytics professionals can thrive and make a significant impact.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing analytics professionals looking to take the next step in their careers by managing a team and driving strategic initiatives.

Reporting Structure: The Manager, Marketing Analytics will report directly to the Vice President of Marketing or a similarly titled role.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include occasional travel to attend industry events or meet with stakeholders.

Growth Opportunities:

• Advancement to a Director or Vice President of Marketing Analytics role
• Expansion into other areas of marketing or related fields, such as product management or business development
• International assignments or relocation opportunities, given Trimble's global presence

ASSUMPTION: This role offers significant growth potential for candidates looking to develop their leadership and strategic skills in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Trimble's Chennai office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Heisinger Straße 12, Kempten, 87437, DE

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historical landmarks, and bustling IT industry
• The city offers a mix of traditional and modern amenities, with a wide range of housing options, educational institutions, and entertainment venues
• Chennai has a tropical savanna climate, with hot and humid weather throughout the year

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on the team's needs and project deadlines.

ASSUMPTION: Trimble's Chennai office provides a vibrant and engaging work environment that supports collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Analytics team lead
• On-site or video interview with the hiring manager and other team members
• Final interview with the Vice President of Marketing or a similarly titled role

Key Assessment Areas:

• Technical skills and experience in marketing analytics
• Leadership and management skills, including team-building and mentoring
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills, both written and verbal
• Cultural fit and alignment with Trimble's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your accomplishments in marketing analytics, team management, and strategic initiatives
• Demonstrate your understanding of Trimble's business and the transportation and logistics industry
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills

ATS Keywords: Marketing Analytics, Manager, Team Management, Strategic Planning, Data Analysis, SQL, Python, R, Data Visualization, Domo, Salesforce, Looker, Digital Marketing, User Acquisition, Attribution Modeling, A/B Testing, Lifetime Value (LTV)

ASSUMPTION: Trimble's recruitment process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Data analysis tools: SQL, Python, R
• Data visualization tools: Domo, Salesforce, Looker
• Marketing automation platforms: Marketo, HubSpot, or Pardot (preferred)
• Marketing analytics tools: Google Analytics, Adobe Analytics, or Mixpanel (preferred)

ASSUMPTION: Trimble's marketing analytics team uses a combination of industry-standard and proprietary tools to collect, analyze, and visualize data, enabling data-driven decision-making and optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Trimble fosters a culture of continuous learning and improvement, encouraging employees to explore new ideas and approaches
• Collaboration: Trimble values teamwork and cross-functional collaboration, with a focus on driving collective success
• Integrity: Trimble promotes a culture of honesty, transparency, and ethical behavior, with a commitment to acting with integrity in all aspects of the business

Work Style:

• Data-driven: Trimble's decision-making processes are based on data and analytics, with a focus on using insights to drive business outcomes
• Agile: Trimble embraces an agile work environment, with a focus on flexibility, adaptability, and continuous improvement
• Global: Trimble operates in a global context, with a diverse and inclusive work environment that values different perspectives and backgrounds

Self-Assessment Questions:

• How do you align with Trimble's values of innovation, collaboration, and integrity?
• Describe your experience working in a global, agile environment and how you have adapted to change and uncertainty
• How do you approach data-driven decision-making, and can you provide an example of a time when you used data insights to drive business outcomes?

ASSUMPTION: Trimble's culture values innovation, collaboration, and integrity, with a focus on fostering a diverse and inclusive work environment that supports the growth and development of its employees.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment may require strong leadership and time management skills
• Working with large datasets and complex analytics tools may present technical challenges that require continuous learning and development
• Collaborating with cross-functional teams may require strong communication and interpersonal skills to build and maintain effective working relationships
• Keeping up with industry trends and best practices in marketing analytics and user acquisition may require ongoing professional development and a commitment to lifelong learning

ASSUMPTION: These challenges can be overcome with strong leadership, technical expertise, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing analytics manager roles, this position offers a unique opportunity to work in the transportation and logistics industry, with a focus on driving strategic initiatives and managing a team
• Trimble's global presence and innovative approach to transportation management provide a dynamic and challenging work environment that sets this role apart from similar positions in other industries
• Career progression in this role may follow a path similar to other marketing analytics manager roles, with opportunities for advancement to director or vice president levels, as well as expansion into related fields such as product management or business development

ASSUMPTION: This role offers a unique combination of strategic leadership, team management, and industry-specific experience that sets it apart from similar positions in other industries.

📝 Sample Projects

• Developing and implementing a comprehensive data collection strategy for Trimble's marketing channels, including digital ad platforms, e-commerce, marketing automation, and product data
• Creating and maintaining data models and dashboards to visualize marketing data and provide actionable insights to stakeholders
• Conducting a comprehensive analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Manager, Marketing Analytics role, with a focus on driving data-driven decision-making and optimizing marketing performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Marketing Analytics team, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Trimble support the professional development and growth of its marketing analytics team members?
• What are the key challenges facing the transportation and logistics industry, and how can marketing analytics contribute to addressing these challenges?
• How does Trimble foster a culture of innovation, collaboration, and integrity, and what role does this play in the success of the Marketing Analytics team?

ASSUMPTION: These key questions help candidates assess the fit of the role, the team, and the organization, as well as understand the strategic priorities and growth opportunities for the Marketing Analytics team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Transporeon careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your accomplishments in marketing analytics, team management, and strategic initiatives
• Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills
• Research Trimble's business and the transportation and logistics industry to demonstrate your understanding of the company and its market context
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.