Manager, Marketing & CRM Analytics

📌 Core Information

🔹 Job Title: Manager, Marketing & CRM Analytics

🔹 Company: United States Soccer Federation

🔹 Location: Atlanta, GA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Atlanta, GA)

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing and analytics leadership
• Collaboration with senior marketing leaders to drive fan engagement
• Data analysis, reporting, and visualization to optimize marketing campaigns
• Cross-functional teamwork with data engineering and marketing teams
• Contribution to U.S. Soccer's growth and global impact

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Serve as the analytics liaison and thought partner to senior marketing leaders

✅ Analyze marketing and first-party data to evaluate campaign performance, identify trends, and inform marketing strategies

✅ Build and maintain dashboards connecting multiple data sources to provide real-time fan analytics

✅ Develop and deliver recurring reports that measure fan engagement metrics and communicate performance drivers

✅ Collaborate with data engineering to outline marketing data needs

ASSUMPTION: This role requires a deep understanding of marketing data and a strong ability to translate complex findings into actionable insights.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, STEM, or other analytical field

Experience: At least 4+ years in roles focused on marketing analytics, digital analytics, business intelligence, and/or audience insights

Required Skills:

• Strategic thinking and analytical skills
• Proficient in querying customer/transactional data using SQL
• Advanced BI (Tableau or Power BI) and Excel skills
• Expertise in using Customer Data Platforms or Marketing Orchestration software
• Experience partnering with marketing teams and understanding of web/social media analytics tools
• Familiarity with CRM systems like Salesforce
• General knowledge of soccer
• Proficient experience with Microsoft Suite

Preferred Skills:

• Intermediate Python or R skills
• Proficiency with RESTful APIs
• Strong knowledge of data usage in sports and sports business
• Passion for soccer and understanding of the U.S. soccer landscape

ASSUMPTION: Candidates with experience in sports marketing or a strong passion for soccer will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on industry standards for similar roles in Atlanta, GA)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility as needed)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The United States Soccer Federation (U.S. Soccer) governs soccer in the United States and has a significant impact on the global soccer landscape.

Company Size: U.S. Soccer has 51-200 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: U.S. Soccer was founded in 1913 and has a rich history in the development and promotion of soccer in the United States.

Company Description:

• U.S. Soccer exists in service to soccer, aiming to ignite a national passion for the game.
• The organization works closely with its Federation partners and members to inspire, support, and guide every level of the game.
• U.S. Soccer is currently in a period of significant growth, with ambitious plans for the future of soccer in the United States.

Company Specialties:

• Governing soccer in the United States
• Developing and promoting soccer at all levels
• Supporting and guiding National Teams

Company Website: http://www.ussoccer.com/

ASSUMPTION: Working at U.S. Soccer offers the unique opportunity to contribute to the growth and impact of soccer in the United States and globally.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Manager, Marketing & CRM Analytics will report directly to the Senior Director of Insights within the Commercial arm of U.S. Soccer.

Work Arrangement: This role is on-site, with the primary location in Atlanta, GA. However, some flexibility may be available for remote work.

Growth Opportunities:

• Contributing to U.S. Soccer's growth and global impact
• Expanding marketing and analytics skills within the sports industry
• Potential career progression within U.S. Soccer or the broader sports industry

ASSUMPTION: This role offers the opportunity to grow both personally and professionally within the dynamic and growing sports industry.

🌍 Location & Work Environment

Office Type: U.S. Soccer's Atlanta office is a professional and collaborative environment, with opportunities for teamwork and growth.

Office Location(s): 303 E Wacker Dr, #1200, Chicago, IL 60601, US (headquarters); 18400 Avalon Blvd Ste 400, Carson, CA 90746, US; 9677 Parallel Pkwy, Kansas City, KS 66109, US

Geographic Context:

• Atlanta, GA is a vibrant and diverse city with a growing sports industry.
• The city offers a range of cultural, entertainment, and recreational opportunities.
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility as needed to accommodate project deadlines and team meetings.

ASSUMPTION: Working in Atlanta, GA offers a unique blend of urban and suburban living, with easy access to both city amenities and outdoor recreation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Senior Director of Insights

Key Assessment Areas:

• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and passion for soccer

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing analytics and sports industry experience.
• Demonstrate your understanding of U.S. Soccer's mission and values in your application materials.
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively.

ATS Keywords: Marketing Analytics, Digital Analytics, Business Intelligence, Audience Insights, SQL, Tableau, Power BI, Excel, Customer Data Platforms, Marketing Orchestration, Web Analytics, Social Media Analytics, CRM Systems, Data Engineering, Python, R

ASSUMPTION: U.S. Soccer uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring team.

🛠️ Tools & Technologies

• SQL
• Tableau
• Power BI
• Excel
• Customer Data Platforms (e.g., Tealium, Segment)
• Marketing Orchestration software (e.g., Adobe Campaign, Salesforce Marketing Cloud)
• Web analytics tools (e.g., Google Analytics)
• Social media analytics tools (e.g., Blinkfire, Meltwater)
• CRM systems (e.g., Salesforce)
• Python
• R

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Integrity
• Leadership
• Collaboration
• Innovation

Work Style:

• Data-driven decision making
• Collaborative and team-oriented
• Adaptable and flexible
• Strategic and forward-thinking

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing analytics trends and tools?
• Can you provide an example of a time when you used data to drive a strategic decision in a marketing campaign?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: U.S. Soccer values candidates who align with their core values and work style, and who can demonstrate a strong cultural fit during the interview process.

⚠️ Potential Challenges

• Working in a fast-paced and demanding environment
• Managing multiple data sources and ensuring data accuracy and consistency
• Balancing strategic thinking with tactical execution
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analytics Manager or a CRM Analytics Manager in other industries, but with a focus on the sports industry and U.S. Soccer's unique mission and goals.
• Compared to other marketing analytics roles, this position offers the opportunity to work closely with senior marketing leaders and contribute to the growth and global impact of soccer in the United States.
• Career progression in this role could lead to opportunities in sports marketing, data science, or other related fields within U.S. Soccer or the broader sports industry.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a dashboard to track fan engagement metrics and optimize marketing campaigns
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with data engineering to outline marketing data needs and improve data quality

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Marketing & CRM Analytics Manager may be responsible for, but the specific projects will vary depending on the organization's priorities and needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and insights strategy at U.S. Soccer?
• What are the most pressing challenges facing the marketing and insights teams, and how can this role help address them?
• How does U.S. Soccer support the professional development and growth of its employees?
• What is the team structure and dynamic within the Insights team and the broader Commercial arm of U.S. Soccer?
• How does U.S. Soccer approach diversity, equity, and inclusion in its hiring and employment practices?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing analytics and sports industry experience, as well as your passion for soccer and alignment with U.S. Soccer's mission and values.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively.
• If selected for an interview, be prepared to discuss your approach to data analysis, interpretation, and communication, as well as your understanding of U.S. Soccer's unique mission and goals.
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.