📌 Core Information
🔹 Job Title: Manager, Marketing Data Analyst
🔹 Company: Feld Entertainment
🔹 Location: Ellenton, Florida - E-Verify
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing large datasets to derive actionable insights for marketing teams
- Developing and analyzing digital marketing campaigns
- Maintaining customer database integrity and managing data flows
- Collaborating with regional teams to maximize local marketing efforts
- Working with various stakeholders to ensure data needs are met
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills to effectively work with both technical and non-technical teams.
📋 Key Responsibilities
✅ Synthesize large datasets to tell a story and support data-driven decisions
✅ Maximize local marketing efforts by producing ROI reports for digital and email marketing campaigns
✅ Query the customer database to provide detailed market analysis, segmentation, and comparison reports
✅ Maintain customer database integrity by managing monthly updates and data transformation for ad hoc customer/transaction files
✅ Collaborate with regional teams to identify strategic marketing opportunities for each brand, market, and show
✅ Act as liaison with Relationship Marketing department, database vendor, and ticketing agencies to ensure data receipt and integrity
✅ Develop new data feed requirements and processes for future developments
✅ Utilize analytical skills to assist in analyzing available customer data for better customer understanding
✅ Work with Relationship Marketing Director and database vendor to develop data models for customer acquisition and cross-selling opportunities
ASSUMPTION: This role involves a mix of independent data analysis and collaborative work with various teams to drive marketing strategies and improve customer engagement.
🎯 Required Qualifications
Education: 4-year college degree
Experience: 2 years of marketing analysis experience
Required Skills:
- Proficient in SQL
- Experience with business intelligence tools (Power BI, Tableau, Datorama, etc.)
- Data segmentation and profiling experience (a plus)
- Direct marketing and/or entertainment industry experience (a plus)
Preferred Skills:
- Certification in Power BI, Tableau, or other BI software
- Working knowledge of statistics and statistical modeling techniques
- Familiarity with Salesforce Marketing Cloud ampscript
ASSUMPTION: Candidates with a strong background in data analysis, marketing, and relevant tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Data Analyst with 2-5 years of experience in the entertainment industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Feld Entertainment shows and events
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event schedules)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment - Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences.
Company Size: 1,001-5,000 employees - Large enough to offer diverse opportunities but small enough for individual impact.
Founded: 1967 - Feld Entertainment has a rich history and extensive experience in the entertainment industry.
Company Description:
- Feld Entertainment produces and presents live touring family entertainment experiences, including Ringling Bros. and Barnum & Bailey, Monster Jam, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship.
- The company entertains millions of families in more than 80 countries and on six continents.
- Feld Entertainment is committed to creating memories and moments that light up arenas, stadiums, stages, homes, and hearts around the world.
Company Specialties:
- Live Entertainment
- Family Entertainment
- Motor Sports
Company Website: feldentertainment.com
ASSUMPTION: Working at Feld Entertainment offers the opportunity to be part of a dynamic and creative industry, with a focus on delivering exceptional live entertainment experiences for families worldwide.
📊 Role Analysis
Career Level: Mid-level - This role offers the opportunity to grow within the marketing department and potentially take on more senior responsibilities over time.
Reporting Structure: This role reports directly to the Relationship Marketing Director and may have supervisory responsibilities for junior team members.
Work Arrangement: On-site, with occasional flexibility for event schedules - This role requires a presence at the corporate headquarters in Ellenton, FL, but may offer some flexibility for event-related work.
Growth Opportunities:
- Potential advancement to senior marketing roles within the company
- Expansion of skills and knowledge in data analysis, marketing, and related tools
- Opportunities to work on high-profile entertainment events and brands
ASSUMPTION: This role provides a strong foundation for career growth within the marketing department and the entertainment industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters - This role is based at Feld Entertainment's corporate headquarters in Ellenton, FL.
Office Location(s): 800 Feld Way, Palmetto, FL 34221, US
Geographic Context:
- Ellenton, FL is located near Bradenton and Sarasota, offering a mix of urban and suburban living with access to beaches, cultural attractions, and outdoor recreation.
- The area has a humid subtropical climate, with mild winters and hot, humid summers.
- Feld Entertainment's headquarters is conveniently located near major highways and offers on-site parking.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event schedules)
ASSUMPTION: The corporate headquarters offers a professional work environment with opportunities for collaboration and growth within the marketing department.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Relationship Marketing Director to discuss the role and qualifications
- Technical assessment or case study to evaluate data analysis skills
- Final interview with key stakeholders to discuss the role and company culture
Key Assessment Areas:
- Data analysis skills and proficiency in relevant tools
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant data analysis experience and skills in your resume and cover letter
- Tailor your application to demonstrate your understanding of the entertainment industry and Feld Entertainment's brands
- Prepare for the technical assessment by brushing up on your SQL skills and practicing data analysis exercises
- Research Feld Entertainment's company culture and values to demonstrate your cultural fit
ATS Keywords: Marketing Data Analyst, SQL, Business Intelligence, Data Segmentation, Customer Profiling, Marketing Research, Data Management, Reporting, Data Transformation, Quality Control, Event Marketing, Digital Marketing, Email Marketing, Data Modeling
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant skills and experience throughout the interview process.
🛠️ Tools & Technologies
- SQL
- Business Intelligence tools (Power BI, Tableau, Datorama, etc.)
- MS Office tools (Word, Excel, Access, PowerPoint)
- Salesforce Marketing Cloud (a plus)
ASSUMPTION: Proficiency in relevant data analysis tools is essential for success in this role, and candidates should be prepared to demonstrate their skills throughout the interview process.
👔 Cultural Fit Considerations
Company Values:
- Create Memories
- Light Up the World
- Bring People Together
- Uplift the Human Spirit
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible, with a focus on delivering exceptional results
Self-Assessment Questions:
- How do you align with Feld Entertainment's company values, and how have you demonstrated these values in previous roles?
- How comfortable are you working in a fast-paced, dynamic environment with a focus on delivering high-quality entertainment experiences?
- How do you approach data analysis and storytelling to communicate complex findings to non-technical stakeholders?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Feld Entertainment's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing large datasets and ensuring data integrity in a fast-paced environment
- Balancing multiple priorities and deadlines, with a focus on delivering high-quality work
- Working collaboratively with various teams to drive marketing strategies and improve customer engagement
- Adapting to the unique demands of the entertainment industry, with its seasonal and event-driven nature
ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other marketing data analyst positions but offers the unique opportunity to work in the entertainment industry and contribute to high-profile live events.
- Compared to other industries, the entertainment industry offers a dynamic and fast-paced work environment with a focus on delivering exceptional customer experiences.
- Career paths in this role may include advancement to senior marketing roles within the company or expansion into related fields within the entertainment industry.
ASSUMPTION: Candidates should consider the unique aspects of this role and the entertainment industry when evaluating their career goals and aspirations.
📝 Sample Projects
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and implementing data models to improve customer acquisition and cross-selling opportunities
- Querying the customer database to provide detailed market analysis, segmentation, and comparison reports for key stakeholders
ASSUMPTION: These sample projects demonstrate the range of data analysis and marketing tasks that candidates may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Feld Entertainment's overall marketing strategy, and how will my work impact the company's success?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Feld Entertainment support the professional development and growth of its employees, particularly in the marketing department?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
- How does Feld Entertainment foster a culture of collaboration and innovation within its marketing teams?
ASSUMPTION: These key questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant data analysis experience and skills
- Prepare for the technical assessment by brushing up on your SQL skills and practicing data analysis exercises
- Research Feld Entertainment's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
