📌 Core Information
🔹 Job Title: Manager, Marketing Operations and Analytics
🔹 Company: Informa Group Plc.
🔹 Location: Boston, New York City, Washington D.C., Portland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 4-6 years
🔹 Remote Status: Hybrid (Boston, New York City, Washington D.C., Portland)
🚀 Job Overview
Key aspects of this role include:
- Overseeing reporting and analytics for the Corporate Marketing team
- Managing complex projects and third-party vendor relationships
- Collaborating with various teams to implement strategies that deliver measurable results
- Leading the migration of a marketing automation platform
ASSUMPTION: This role requires a strong understanding of marketing operations, project management, and analytics to drive success across multiple brands.
📋 Key Responsibilities
✅ Innovation & Project Management: Manage the project roadmap, provide quality assurance, monitor campaign performance metrics, and identify areas for improvement.
✅ Operational Efficiency & Technology Integration: Optimize operational processes, lead and maintain the Marketo platform, develop and optimize marketing campaign processes, and provide ad-hoc support.
✅ Leadership & Team Development: Identify growth opportunities, mentor team members, generate regular reports, and develop knowledge of core product offerings.
ASSUMPTION: This role requires strong leadership, project management, and analytical skills to drive operational efficiency and team growth.
🎯 Required Qualifications
Education: Likely to have B.S/B.A. in Marketing, Business, or related field
Experience: 4-6 years of marketing operations and project management experience
Required Skills:
- Expertise in Marketo, Salesforce, Zapier
- Familiarity with Drift, LeanData, WordPress, Tableau
- Strong understanding of data privacy (GDPR, CAN-SPAM)
- Collaboration, quality assurance, campaign performance analysis
Preferred Skills:
- Experience with additional marketing automation tools
- Familiarity with Informa TechTarget's products and services
ASSUMPTION: Candidates with a strong background in marketing operations, project management, and analytics will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $97,750 - $120,000 based on experience
Benefits:
- Freedom & Flexibility
- Great Community
- Broader Impact
- Career Opportunity
- Time Out
- Competitive Benefits
- Strong Wellbeing Support
- Recognition For Great Work
- International Collaboration
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 10,001+ employees (Global)
Founded: Informa Group Plc. was founded in 1998
Company Description:
- Informa champions specialists working in academic and business-to-business markets
- Connects people with knowledge to help them learn more, know more, and do more
- Headquartered in the UK and a member of the UK’s FTSE 100 group of public companies
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. is a large, global company with a diverse range of business segments and a strong focus on knowledge and information services.
📊 Role Analysis
Career Level: Mid-level management role with opportunities for growth and development
Reporting Structure: Reports directly to the Corporate Marketing team and collaborates with various teams across the organization
Work Arrangement: Hybrid (Boston, New York City, Washington D.C., Portland) with flexibility for remote work
Growth Opportunities:
- Potential to advance within the Marketing Operations team or explore other roles within Informa TechTarget
- Chance to work on high-impact projects and drive measurable results
- Opportunity to develop leadership and mentoring skills
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with potential to make a real impact on the organization's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (Boston, New York City, Washington D.C., Portland) with remote work flexibility
Office Location(s): Boston, New York City, Washington D.C., Portland
Geographic Context:
- Boston: A major tech hub with a high cost of living and a vibrant cultural scene
- New York City: A global financial and cultural center with a fast-paced work environment
- Washington D.C.: A political and cultural hub with a diverse population and a lower cost of living compared to NYC
- Portland: A smaller, more laid-back city with a strong focus on sustainability and outdoor recreation
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the remote work options provide flexibility for candidates living outside of the specified areas.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Marketing operations and analytics skills
- Project management and leadership abilities
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant marketing operations and analytics experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your work in marketing operations and analytics to discuss during the interview
ATS Keywords: Marketing Operations, Project Management, Analytics, Marketo, Salesforce, Data Privacy, Campaign Performance, Leadership, Team Development
ASSUMPTION: The interview process will focus on assessing the candidate's marketing operations and analytics skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Zapier
- Drift
- LeanData
- WordPress
- Tableau
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Champions specialists
- Connects people with knowledge
- Drives learning, knowing, and doing
Work Style:
- Collaborative and inclusive
- Focused on driving measurable results
- Empowering colleagues to bring ideas to life
Self-Assessment Questions:
- Do you have a strong understanding of marketing operations and analytics?
- Are you comfortable working in a hybrid or remote environment?
- Do you thrive in a collaborative, results-driven work culture?
ASSUMPTION: Candidates who align with Informa Group Plc.'s values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Navigating a large, global organization with diverse business segments
- Adapting to changes in the marketing automation platform and processes
- Balancing remote work and in-person collaboration in a hybrid environment
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Marketing Analytics Manager position, but with additional project management responsibilities
- Informa Group Plc. is a large, global company with a diverse range of business segments, unlike smaller, more specialized organizations
- This role offers opportunities for growth and development within the Marketing Operations team or across other business segments within Informa TechTarget
ASSUMPTION: This role offers unique opportunities for growth and development within a large, global organization with a diverse range of business segments.
📝 Sample Projects
- Managing a marketing automation platform migration for a global organization
- Developing and optimizing marketing campaign processes to increase scale and conversions
- Analyzing campaign performance metrics to identify areas for improvement and drive measurable results
ASSUMPTION: These projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Corporate Marketing team?
- How does this role fit into the overall marketing strategy and goals for Informa TechTarget?
- What are the most pressing challenges facing the Marketing Operations team, and how can this role help address them?
- What opportunities are there for growth and development within this role and the broader organization?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and growth opportunities within Informa TechTarget.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing operations and analytics experience
- Write a cover letter demonstrating your understanding of the role and company
- Prepare examples of your work in marketing operations and analytics to discuss during the interview
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
