Manager, Marketing Strategy

📌 Core Information

🔹 Job Title: Manager, Marketing Strategy

🔹 Company: NBCUniversal

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Telemundo's entertainment properties
• Collaborating with diverse stakeholders, including creative teams, social/digital teams, network shows, external partners, local stations, and PR
• Managing promotional assets and ensuring cohesive marketing efforts across multiple platforms and properties
• Analyzing campaign performance and identifying cross-promotion opportunities
• Adapting to changing priorities and managing projects end-to-end

ASSUMPTION: This role requires a strategic thinker with strong communication skills and the ability to adapt to a dynamic environment. Fluency in Spanish and English is crucial for success in this bilingual workplace.

📋 Key Responsibilities

✅ Develop and execute marketing strategies for Telemundo's entertainment properties, including scripted series, reality shows, and specials

✅ Collaborate with stakeholders to build campaign amplification plans and manage promotional assets

✅ Lead end-to-end promotional ownership of various entertainment priorities and manage launch campaigns

✅ Conduct marketing campaign recaps and identify cross-promotion opportunities across Telemundo and NBCU outlets

✅ Organize brainstorming sessions, coordinate planning, and manage talent requests

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively with various teams and departments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum of 5 years of experience in media or entertainment

Required Skills:

• Strategic planning and execution
• Stakeholder collaboration and management
• Campaign management and analysis
• Project management
• Strong communication and presentation skills
• Fluency in Spanish and English

Preferred Skills:

• Knowledge of entertainment programming formats
• Experience with cross-promotion and synergies
• Familiarity with NBCUniversal and Telemundo brands

ASSUMPTION: While a degree in marketing or communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on industry standards for a Marketing Manager role in Miami, FL)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on NBCUniversal products and services
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM, with some flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NBCUniversal is a leading media and entertainment company, with a portfolio that includes film, television, streaming, theme parks, and consumer experiences. They own and operate leading entertainment and news brands, such as NBC, NBC News, MSNBC, CNBC, Telemundo, and Peacock.

Company Size: NBCUniversal has over 10,000 employees worldwide, providing a large and diverse work environment. This size allows for ample opportunities for growth and collaboration across various brands and divisions.

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric. In 2011, Comcast acquired a 51% stake in NBCUniversal, and in 2013, Comcast gained full control of the company.

Company Description:

• NBCUniversal creates world-class content and brings it to life through various platforms and experiences
• The company is committed to improving communities and providing equal employment opportunities
• NBCUniversal is a subsidiary of Comcast Corporation and is currently planning to spin off some of its cable television networks into a new publicly traded company

Company Specialties:

• Film and television production and distribution
• Streaming services
• Theme parks and consumer experiences
• News and entertainment broadcasting

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal's size and diverse portfolio provide ample opportunities for career growth and exposure to various aspects of the media and entertainment industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the VP of Marketing Strategy. It offers opportunities for growth and advancement within the marketing department and the broader NBCUniversal organization.

Reporting Structure: The Marketing Strategy Manager reports to the VP of Marketing Strategy and collaborates with various stakeholders, including creative teams, social/digital teams, network shows, external partners, local stations, and PR.

Work Arrangement: This role is on-site, with some flexibility for project needs. The work arrangement may include occasional travel to other NBCUniversal locations or events.

Growth Opportunities:

• Advancement within the marketing department or other NBCUniversal divisions
• Expanding skills and expertise through collaboration with diverse teams and projects
• Potential to work on high-profile campaigns and initiatives

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing strategy for a leading media and entertainment company, with potential for growth and exposure to various aspects of the industry.

🌍 Location & Work Environment

Office Type: NBCUniversal's Miami office is a modern, collaborative workspace that fosters creativity and innovation. The office is designed to facilitate teamwork and communication among employees.

Office Location(s): 2350 NW 117 Place, Miami, Florida 33182, United States

Geographic Context:

• Miami is a vibrant, multicultural city with a thriving arts and entertainment scene
• The city offers a diverse range of cultural experiences, including museums, theaters, and festivals
• Miami has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:30 PM, with some flexibility for project needs. Occasional overtime may be required to meet deadlines or support events.

ASSUMPTION: NBCUniversal's Miami office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person interview with the hiring manager and other team members
• Final interview with the VP of Marketing Strategy
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork abilities
• Adaptability and resilience in the face of changing priorities
• Cultural fit and alignment with NBCUniversal's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of NBCUniversal's brands and the entertainment industry
• Prepare examples of your marketing strategy work and be ready to discuss them in the interview
• Research NBCUniversal's recent marketing campaigns and be prepared to discuss them

ATS Keywords: Marketing strategy, entertainment marketing, stakeholder management, campaign execution, project management, bilingual, Spanish, English, NBCUniversal, Telemundo

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing analytics tools (e.g., Google Analytics, social media analytics platforms)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management professionals. Familiarity with industry-specific software and platforms may be an advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation: NBCUniversal encourages creativity and continuous learning
• Collaboration: The company fosters a culture of teamwork and partnership
• Excellence: NBCUniversal strives for high-quality content and exceptional customer experiences

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on collaboration and teamwork
• Opportunities for growth and development

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you comfortable managing multiple projects and priorities?
• Do you have strong communication and presentation skills?
• Are you passionate about entertainment marketing and the media industry?

ASSUMPTION: NBCUniversal values candidates who are innovative, collaborative, and committed to excellence. Strong communication skills and a passion for entertainment marketing are essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to changing priorities and deadlines
• Collaborating effectively with diverse stakeholders
• Working in a fast-paced, dynamic environment

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other marketing management roles, this position focuses more on entertainment marketing and requires bilingual language skills
• Within NBCUniversal, this role is specific to Telemundo's entertainment properties and may involve working with Spanish-speaking stakeholders
• Career progression may include opportunities to work on other NBCUniversal brands or in different divisions, such as film, television, or streaming

ASSUMPTION: This role offers a unique opportunity to gain experience in entertainment marketing for a leading media and entertainment company, with potential for growth and exposure to various aspects of the industry.

📝 Sample Projects

• Developing a marketing strategy for a new Telemundo scripted series, including campaign amplification plans and promotional asset management
• Managing the launch campaign for a Telemundo reality show, including collaboration with stakeholders and analysis of campaign performance
• Identifying cross-promotion opportunities and synergies between Telemundo and NBCU outlets, and executing on those opportunities

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management aspects of the Marketing Strategy Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing strategy process for Telemundo's entertainment properties?
• How does this role collaborate with other departments and stakeholders within NBCUniversal?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does NBCUniversal support the growth and development of its marketing professionals?
• What are the most rewarding aspects of working on Telemundo's entertainment marketing campaigns?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategy work and be ready to discuss them in the interview
• Research NBCUniversal's recent marketing campaigns and be prepared to discuss them
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.