📌 Core Information
🔹 Job Title: Manager, Marketing Strategy - Health Care Delivery Growth
🔹 Company: CVS Health
🔹 Location: Woonsocket, RI & New York, NY
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and driving marketing strategies for health services growth across CVS's digital and physical channels
- Executing strategies that engage customers and drive new and existing customers to explore health services
- Working cross-functionally with various business units to ensure compliance and effectiveness
- Analyzing data to forecast and measure marketing channel performance and support optimizations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Lead the growth strategy and development of retail and health services marketing campaigns and integrations to maximize value via CVS Health digital and physical properties
✅ Leverage analytics to forecast and measure marketing channel performance and support optimizations to deliver desired results
✅ Support the day-to-day management of end-to-end marketing campaign deliverables, including creative briefing, journey mapping, segmentation, testing strategies, and campaign delivery
✅ Bring new and innovative ideas to drive customer value by way of new channels, experiences, partnerships, or other assets and activations to deliver against growth goals for the enterprise
✅ Actively develop trusted relationships across functional relationships with key internal stakeholders, such as Marketing, Media, Enterprise Digital, Business Teams, Analytics, Creative & Design, Legal, and Transformation
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with cross-functional teams, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required
Experience: 5 years of marketing experience with a foundation of business, retail, healthcare, and consumer understanding; 4+ years of retail marketing or digital marketing/strategy experience; 1+ years of cross-functional leadership experience
Required Skills:
- Proven track record of leading the strategy and execution of complex, cross-functional programs in a results-driven environment
- Data-driven mindset with a consumer-centric approach
- Master problem solver and entrepreneurial in nature
- Ability to lead through ambiguity in a fast-paced environment
Preferred Skills:
- Knowledge of digital tools, marketing technology, and tactics
- Knowledge of data analysis tools and ability to create measurement systems and dashboard reporting
- Ability to analyze large sets of data and synthesize into a marketing strategy
- Development of segmentation and marketing strategies based on insights and data
- Able to influence critical business outcomes in a matrix-based large enterprise environment
- Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leaders
- Ability to manage multiple projects and tight timelines
- Excellent writing, presentation, and communication skills
ASSUMPTION: Strong analytical skills, strategic thinking, and the ability to work effectively in a matrix organization are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $66,330.00 - $159,120.00 per year (based on experience and location)
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation and weight management programs
- Confidential counseling and financial coaching
- Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience, education, and location.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the retail pharmacy and health care services industries, providing pharmacy services, prescription drug plans, and health services through its retail pharmacies, specialty pharmacy, and MinuteClinic locations.
Company Size: CVS Health is a large enterprise with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: CVS Health was founded in 1963 and has since grown to become one of the largest and most respected health care companies in the United States.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can.
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
Company Specialties:
- Retail pharmacy
- Pharmacy benefits management
- Health insurance
- Health care
- Pharmacy
- Care management
- Primary care
Company Website: CVS Health
ASSUMPTION: CVS Health's extensive resources and reach provide a unique opportunity for the successful candidate to make a significant impact on the health care industry.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity for growth into senior management or other leadership positions within the marketing organization.
Reporting Structure: The Manager, Marketing Strategy - Health Care Delivery Growth will report directly to the Senior Manager, Marketing Strategy – Health Care Delivery Growth and work closely with various business units and functional teams.
Work Arrangement: This is an on-site role, with the opportunity for occasional remote work or hybrid arrangements, depending on business needs and the successful candidate's preferences.
Growth Opportunities:
- Progression into senior management or other leadership positions within the marketing organization
- Expansion of responsibilities based on performance and business needs
- Cross-functional career development opportunities within CVS Health's diverse business units
ASSUMPTION: The successful candidate will have the opportunity to grow both personally and professionally within CVS Health's dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: CVS Health's offices are modern, collaborative workspaces designed to foster productivity and innovation.
Office Location(s): Woonsocket, RI & New York, NY
Geographic Context:
- Woonsocket, RI: A small city in northern Rhode Island with a low cost of living and easy access to Boston, MA
- New York, NY: A major global city with a high cost of living, diverse culture, and ample professional opportunities
Work Schedule: This role follows a standard Monday-Friday, 9:00 AM - 5:00 PM work schedule, with the opportunity for flexible arrangements based on business needs and the successful candidate's preferences.
ASSUMPTION: The successful candidate will have the opportunity to work in a dynamic, fast-paced environment with a diverse and talented team of colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members
- Final interview with the senior manager or other key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional leadership and collaboration skills
- Adaptability and resilience in a fast-paced environment
- Customer-centric mindset and strong communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and data-driven approach
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research CVS Health's business and industry to demonstrate your understanding of the company and its mission
- Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
ATS Keywords: Marketing strategy, cross-functional leadership, data analysis, consumer-centric approach, problem-solving, retail marketing, digital marketing, campaign management, analytics, segmentation, communication skills, presentation skills, creativity, relationship building, project management
ASSUMPTION: The successful candidate will be a strategic thinker with strong analytical skills, a data-driven mindset, and the ability to work effectively in a fast-paced, matrix organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs)
- Data analysis tools (e.g., SQL, Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The successful candidate will have experience with relevant marketing, data analysis, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers at the center of everything we do
- Collaborative: We work together to achieve our goals
- Inclusive: We embrace diversity and foster an inclusive work environment
- Accountable: We take personal responsibility for our actions and their impact on our colleagues, customers, and communities
- Innovative: We continuously seek new and better ways to deliver care and improve health outcomes
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Customer-centric and focused on delivering meaningful health care experiences
- Adaptable and resilient in the face of change
Self-Assessment Questions:
- How do you ensure that your marketing strategies are customer-centric and aligned with CVS Health's mission and values?
- Can you provide an example of a time when you led a cross-functional team to deliver a successful marketing campaign or project?
- How do you approach data analysis and interpretation to inform your marketing strategies and tactics?
- How do you prioritize and manage multiple projects and tight timelines in a fast-paced environment?
ASSUMPTION: The successful candidate will be a strong cultural fit with CVS Health's values and work style, demonstrating a customer-centric mindset, collaborative approach, and a willingness to adapt and innovate in a dynamic and evolving environment.
⚠️ Potential Challenges
- Working in a fast-paced, matrix organization with competing priorities and tight deadlines
- Navigating a large, complex organization with multiple business units and stakeholders
- Managing a diverse team with varying levels of experience and expertise
- Adapting to changes in the health care industry and regulatory environment
- Balancing the need for strategic thinking and innovation with the need for tactical execution and delivery
ASSUMPTION: The successful candidate will be able to thrive in a dynamic and challenging environment, demonstrating strong problem-solving skills, adaptability, and resilience in the face of change.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth for health services across CVS Health's digital and physical channels, requiring a strong understanding of both retail marketing and digital marketing strategies
- CVS Health's extensive resources and reach provide a unique opportunity for the successful candidate to make a significant impact on the health care industry
- Career progression in this role may lead to senior management or other leadership positions within the marketing organization, with opportunities for cross-functional development and growth
ASSUMPTION: The successful candidate will have a strong understanding of both retail marketing and digital marketing strategies, as well as the unique opportunities and challenges presented by working within a large, complex organization like CVS Health.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new health service offering across CVS Health's digital and physical channels
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns and personalized customer experiences
- Collaborating with cross-functional teams to create and implement a segmentation strategy that drives customer engagement and loyalty
ASSUMPTION: The successful candidate will have experience with relevant marketing, data analysis, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for CVS Health's health services offerings?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CVS Health support the professional development and growth of its marketing team members?
- What are the key challenges facing the health care industry, and how does CVS Health plan to address them?
- How does CVS Health foster a culture of innovation and continuous improvement within its marketing organization?
ASSUMPTION: The successful candidate will be curious and engaged, asking thoughtful questions that demonstrate their understanding of the role, the company, and the health care industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and data-driven approach
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research CVS Health's business and industry to demonstrate your understanding of the company and its mission
- Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
